Many people are unsure about getting down to business and investing for fear of the constant changes taking place in the political and economic scenario, which are even more evident in an election year.
Entrepreneur Leandro Otavio Sobrinho, who has worked in various fields such as fashion, retail, construction, always focused on running his company, dismisses political hesitation as an obstacle. “Most of the time it’s just a cop-out, a way to justify procrastinating with something new so it’s easier to blame the system than adapt to it. Politics in Brazil and in some countries has always been fraught with adversity, but in the end, businesses run their course and in most cases thrive for those who are focused on their business,” he believes.
According to Sobrinho, the constant speculation in the stock market is also one of the factors that cause uncertainty among those wishing to open a company. “When a company’s share price is reported to have dropped 50%, it doesn’t mean that the company is earning 50% less or that its profits have plummeted. This is a speculative market and should not affect new ventures,” he notes.
For entrepreneurs who are already in business but feel they won’t thrive due to a political scenario or market speculation, Sobrinho recommends staying focused and constantly looking for innovation, keeping the employee team motivated by thinking about customer service. , Quality. “Entrepreneurs need to pay attention to their customers and their business strategies. If he only focuses on who will be the next finance minister or the next president, he will probably wait forever, as the political scenario is constantly changing, and therefore it is necessary to be prepared for financial fluctuations, ”the expert warns. . . .
Leandro says that even with constant difficulties, Brazil represents a better scenario than countries that are already economically developed. “Brazil is full of opportunities. If you analyze first world countries like the US or Japan for example, there is huge competition between the biggest brands in those countries who are investing a lot of money to remain as the main choice of consumers. Meanwhile, the national scenario provides an opportunity for new brands to establish themselves as benchmarks in an ever-evolving market,” he says.
In the experience of the specialist, the moments of policy change are the most favorable for the start or prosperity of an enterprise. “I have lived through several presidential changes, and it is in the most turbulent moments that the best opportunities appear. From good purchases related to goods to the acquisition of existing operations. For those who want to start or expand their business, there is a huge range of opportunities,” he notes.
Sobrigno emphasizes the importance of entrepreneurs giving their full attention to their business and not worrying about external issues that may or may not affect the company. “In a situation like this, it’s important to motivate your team and strengthen relationships with your customers. Keep doing what is necessary for the prosperity of your enterprise, and let the speculators continue to talk about the coming market volatility,” he concludes.
About Leandro Sobrinho – An entrepreneur since the age of 22, Leandro Otavio Sobrinho has a law degree but has found himself professionally in the management of several businesses. He was a restaurant owner, a fashion franchise, a vocational school, and a real estate investor. Today, living in the USA, Leandro has managed to adapt his model of work in different segments to an investment company and a developer. Operates in Florida with a focus on the local American community and residents. For more information, please visit www.raiseinvestor.com or Instagram raise.investor.
