The Daily Mail reported on Thursday that the British government is examining the possibility of banning betting companies from advertising on Premier League jerseys.
“We’re pretty sure that this ad on the front of the T-shirts will end. Everyone is expecting this, ”said a source close to the process, and said the measure is part of a review of the rate law due this winter.
Banning bookmaker billboards as well as TV ads is also part of the proposal, but it is unlikely to be approved at this first stage, always according to the same source.
This season, the Premier League has nine clubs with the bookmaker’s logo on the front of the jersey, as well as six championship clubs (Ligue 2 equivalent). The total cost of the sponsorship will be around 100 million euros.
In Portugal, this type of sponsor was also a source of income: 11 of the League’s 18 clubs had the name of the bookmaker on the front of the jersey (Belenenses SAD, Boavista, Estoril, Famalicão, Marítimo, Moreirense, Paços de Ferreira, Santa Clara, SC Braga, Sporting and V. Guimaraes).
