Paulo Abreu, editor-in-chief of TV Guia magazine, launched the chronicle and analyzed Daniel Oliveira’s direction as SIC program director. The leader did not skimp on criticism and pointed to “failures”.
Soap operas from the Paço de Arcos station continue to lose in audience compared to their direct competitor. The telenovela “Lois de Mel”, meanwhile completed, was even postponed to midnight, showing a poor result.
In a recent chronicle, Paulo Abreu was not stingy in criticizing SIC program management: “one🇧🇷 SIC National Fiction is going through dark days. Look carefully, dear reader: Sangue Oculto, the first primetime soap opera, always loses to Festa É Festa (…) The second, Por Ti, rarely tickles its rival, Quero É Viver. . As for the “Lois de Mel”, (…) relegated, ultimately, to midnight, without honor and glory – the dedicated Louise Cruz did not deserve such neglect.started writing.
On this occasion, the director of TV Guia emphasized that the soap opera “Sangue Oculto” is “interesting” and has a “good performance”, however, the audience did not live up to the expectations of Daniel Oliveira.
“Regarding the launch of Por Ti on March 7, Daniel Oliveira proudly took part along with the Lourenço Ortigao trophy he just stole from TVI: “We want to tell stories that are engaging enough for viewers. As for “Lua de Mel,” which aired its first episode on June 6, he guaranteed that “it will surprise people every night with a light and fun story.” chronicler added.
At the end of the publication, Paulo Abreu asked readers a question: “The balance, therefore, is terrible, and no matter how many pirouettes the director makes, there is no turning back: nowadays the Portuguese are more identified with TVI plots. And what about the next ‘Caminhos Crusados starring Barbara Branco, which is scheduled to premiere soon?it’s finished.