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Footwear exports from Portugal to the US approached 100 million units this year – Economy



Footwear exports from Portugal to the US approached 100 million units this year - Economy

“With the fall of the dollar, the moment of truth has arrived for Portuguese footwear in the largest market in the world. The numbers confirm this strategic choice,” says the Portuguese Association of Manufacturers of Footwear, Components, Leather Products and Substitutes (APICCAPS). in the “newsletter” released today.

“This is our moment in the North American market,” underlines the association’s president, Luis Onofre, quoted in the document.

In 2021, the US imported 2,423 million pairs of shoes worth US$28,300 million (about €28,301 million at current exchange rates), with China standing out (63% share), Vietnam (22%), according to APICCAPS data. and Indonesia (5%) as the main suppliers.

However, he notes, “the main European ‘players’ continue to open up the market”, an example of which is the Portuguese case: after exports grew by 15.1% in 2021 to 75 million euros, in the first half of this year, domestic shoe sales in the US rose 66% to 54 million euros, with each pair sold at an average price of 36.86 euros.

“The American market is at this stage the sixth destination market for Portuguese footwear exports, but it is particularly close to the relevance of the United Kingdom,” emphasizes the association.

According to APICCAPS, market specialist Leslie Gallin points to the US as “a great opportunity for Portuguese companies.”

“US retailers are looking for new products and new operators in the market that can create strong partnerships and good business opportunities. There is a growing demand for new brands, new products, and Portugal has all the characteristics to succeed,” he supports the former president of fashion events and marketing services company UBM.

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Gallin, however, cautions that betting on the North American market must be consistent: “Nothing happens overnight. As with any business, it takes a plan—at least a three-year plan—and a lot of dedication.”

According to him, finding “a local representative or agent is the most traditional way, but it also comes with risks”, and most importantly – “be part of the industry in the US, create relationships with buyers or with trade associations.”

“They should be part of the family,” he argues, believing that “attendance at commercial events is the best way to build a brand in the American market,” which is just as important “to create a good story and bet on strong and suggestive imagery.”

According to the Federation of North American Footwear Retailers and Distributors (FDRA), U.S. footwear consumption hit a new all-time high in 2021.

In an interview with World Footwear, FDRA President Matt Priest attributes this fact, on the one hand, to the ability of the sector to offer “products that meet demand”, and on the other hand, to the “generally good economic performance of the country itself.” thanks to “decisive assistance from the government”.

However, Priest warns that not all the news is good: “The US government has injected so much money into our system in response to the pandemic that it has created huge inflationary pressures,” which we now need to control, he says.

Despite the difficult overall economic situation we are currently in, the FDRA leader prefers to highlight positive signs: “We are optimistic that this is going to be a good year,” he says.

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Portuguese historical films will premiere on 29 December.



Portuguese historical films will premiere on 29 December.

Method Media Bermuda will present the documentary FABRIC: Portuguese History in Bermuda on Thursday, December 29 at the Underwater Research Institute of Bermuda.

A spokesperson said: “Method Media is proud to bring Bermuda Fabric: Portugal History to Bermuda for its 5th and 6th showing at the Bermuda Underwater Observatory. In November and December 2019, Cloth: A Portuguese Story in Bermuda had four sold-out screenings. Now that Bermuda has reopened after the pandemic, it’s time to bring the film back for at least two screenings.

“There are tickets For $ 20 – sessions at 15:30 and 18:00. Both screenings will be followed by a short Q&A session.

Director and producer Milton Raboso says, “FABRIC is a definitive account of the Portuguese community in Bermuda and its 151 years of history, but it also places Bermuda, Acors and Portugal in the world history and the events that have fueled those 151 years.

“It took more than 10 years to implement FABRIC. The film was supported by the Minister of Culture, the Government of the Azores and private donors.

Bermuda Media Method [MMB] Created in 2011 by producer Milton Raposo. MMB has created content for a wide range of clients: Bermuda’s new hospital renovation, reinsurance, travel campaigns, international sports and more. MMB pays special attention to artistic, cultural and historical content.

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Maestro de Braga is the first Portuguese in the National Symphony Orchestra of Cuba.



Maestro de Braga is the first Portuguese in the National Symphony Orchestra of Cuba.

Maestro Filipe Cunha, Artistic Director of the Philharmonic Orchestra of Braga, has been invited to conduct the Cuban National Symphony Orchestra, as announced today.

According to a statement sent by O MINHO, “he will be the first Portuguese conductor to conduct this orchestra in its entire history.”

In addition to this orchestra, the maestro will also work with the Lyceo Mozarteum de la Habana Symphony Orchestra.

The concerts will take place on 4 and 12 March 2023 at the National Theater of Cuba in Havana.

In the words of the maestro, quoted in the statement, “these will be very beautiful concerts with difficult but very complex pieces” and therefore he feels “very motivated”.

From the very beginning, Rachmaninoff’s Piano Concerto No. 2 will be performed by an Italian pianist (Luigi Borzillo), whom the maestro wants to bring to Portugal later this year. In the same concert, Mendelshon’s First Symphony will be performed.

Then, at the second concert, in the company of the Mexican clarinetist Angel Zedillo, he will perform the Louis Sfora Concerto No. 2. In this concert, the maestro also conducts Tchaikovsky’s Fifth Symphony.

“This is an international recognition of my work. An invitation that I accept with humility and great responsibility. I was surprised to learn that I would be the first Portuguese member of the Cuban National Symphony Orchestra. This is a very great honor,” the maestro said in a statement.

“I take with me the name of the city of Braga and Portugal with all the responsibility that goes with it, and I hope to do a good job there, leaving a good image and putting on great concerts. These will be very special concerts because, in addition to performing pieces that I love, especially Rachmaninov and Tchaikovsky, I will be directing two wonderful soloists who are also my friends. It will be very beautiful,” concludes Filipe Cunha.

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