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Portuguese Association of Brands of Excellence joins European Alliance to show the world how to “know how to speak Portuguese” – Executive Digest

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Portuguese Association of Brands of Excellence joins European Alliance to show the world how to "know how to speak Portuguese" - Executive Digest

Laurel, the Portuguese Association of Excellence Brands, joins and takes a seat in the exclusive ECCIA (European Cultural and Creative Alliance), Europe’s Cultural and Creative Industrial Alliance. The invitation is a recognition of the “history and symbolism of the heritage of Portuguese know-how”.

Laurel, which includes partners such as Sogrape, Amorim Luxury, Vista Alegre and many more, has strengthened its multi-industry presence, from hotels, jewelry, fashion, furniture, wines, to partnerships with national universities such as Nova SBE, ISEG and Portuguese University. Catholic University (UCP).

With this new entry, the ECCIA is made up of seven industrial, cultural and creative organizations from Europe such as the Colbert Committee of France, Walpole (United Kingdom), the Spanish Circle of Fortuny, the German Meisterkreis, the Altagamma of Italy and the Swedish, Gustav III Committee. Among them, they represent more than 600 brands and cultural organizations.

“This partnership allows Laurel and its partners to reinforce the value and quality of the Portuguese brand internationally. For Sogrape, for whom wine has always been associated with art and culture, this is an important step towards letting the world know about the best we do in our country,” says Raquel Seabra, CEO of Sogrape.

For Francisco Carvalheira, Secretary General of Laurel, “joining the ECCIA is an important recognition of the excellence of the Portuguese intangible heritage, the heritage of our artisans, and it will represent a relevant international showcase of our culture and know-how to do”. Portuguese” in the broadest sense.”

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Pioli ‘pulls’ Leao by the ears and says the Portuguese ‘must make a dash’

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Pioli 'pulls' Leao by the ears and says the Portuguese 'must make a dash'

FROMTefano Pioli, Milan coach, gave an interview on the Italian radio program Sky Calcio Club on Sunday in which he talked about Rafael Leao’s participation in the 2022 Mundial, a test in which the Portuguese striker was a replacement for Fernando Santos. ‘, indicating that he has been talking to his player over the past few days.

“If we talk? They have an obligation to call me at the end of the game. He is happy because Portugal is doing well. It is clear that he would like to play more. I can take advantage of this for a contract extension,” said Pioli, who also spoke about the Portuguese’s renewal process.

“He is fine with us and management and Rafael are talking. We are waiting for good news,” the Transalpine coach fired.

Looking at his player’s short playing time at this 2022 World Cup, Pioli admitted that Rafael Leau would like to have more playing time for the national team, but hinted that the Portuguese striker is not unhappy.

“If he plays a little? It’s hard to judge because Portugal has a very high quality team. Rafael is happy because Portugal is having a good World Cup, but there is a lot of quality and competitiveness in the attacking sector of the Portuguese team. “, – stressed the coach of the Italian, who also left a small warning to Rafael Leau.

“When you see him in training, you immediately understand that he has incredible potential. He has technique and speed that few others have. Over the course of a period, he had to develop and adapt to the reality at Milan, where the pressure is different from what he is. he was in Lille. It took time, but his potential to become a great player was always there. But he still needs to make the leap to become a champion because he can be even more decisive in the opponent’s zone,” he stressed.

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“If you think about Rafael from two years ago, he has made tremendous progress. He’s missing a few things, but he’s smart and approachable. I can give him all the ideas he wants, but his talent must be left free. should improve his heading, given his physique,” he concluded.

Read also: Spaniards say Carlo Ancelotti is “in love” with Rafael Leao

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Portugal, nuts and the Portuguese consumer: a successful trilogy

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Portugal, nuts and the Portuguese consumer: a successful trilogy

Nuts have become part of a limited group of Portuguese agri-food sectors that manage to achieve much-desired food self-sufficiency. In the case of almonds it is 170% and in the case of chestnuts it is 116% in relation to the national consumption.

The value of Portuguese agricultural production in 2021 was 9.6 billion euros, representing a growth rate of 14.6% compared to 2020, and therefore it is fair to say that dried fruits today, with a production of 80,000 tons and exports reaching 100 million euros contributed. to this success.

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Ronaldo scores first goal in World Cup playoffs | international football

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Ronaldo scores first goal in World Cup playoffs |  international football

Portugal’s Cristiano Ronaldo, the top scorer in the history of the Portuguese football team, is still looking for the first stage goal to knock out the World Cups, with Switzerland, the next opponent in the 2022 World Cup, one of the last options.

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