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Portuguese wine reveals oriental taste

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Portuguese wine reveals oriental taste

Wine in China has long been synonymous with … France. However, this concept has changed, mainly due to the entry into the race for this market by Portugal, which has been enjoying wine for several years.

Although only about 4 percent of the Chinese population regularly drink wine, China is already the world’s fourth largest wine consumer, largely due to its population of 1.4 billion.

Read also: Export of Portuguese wine stopped

And it is these millions that Portugal should take advantage of,” says Rui Rodrigues of the Portuguese Sommelier Association.

“A few years ago, not too many, the only Portuguese wine known in China was Port. The Chinese have always associated traditional wine with wine coming from France, especially from the Bordeaux region. However, everything has changed. I have been working with several restaurants in China for several years now, and the fact that many Portuguese sommeliers have gone to Asia, primarily to China, has led to the growth of the Portuguese wine market in terms of exports to this part of the world,” the specialist emphasized, and then emphasized , which is necessary for Portuguese wine to be even more successful in China.

“Essentially, they need to make themselves known. There are a lot of wine fairs in China, really a lot. But the truth is that Portuguese manufacturers have not invested much in this market. True, they go more often, so exports begin to grow, but this is still very small compared to what Portugal can show such quality, ”says Rui Rodriguez.

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If there are those who still do not know the Chinese market well, then others have long opened it, namely the Tahoe manufacturers. Farms such as Adega Cooperativa do Cartaxo, Casal Cadaval, Casal da Coelheira, Casal do Conde, Companhia das Lezírias, Fiuza, Quinta da Alorna, Quinta da Ribeirinha and Quinta Vale de Fornos are holding road shows in this Asian country, and all from – for the Wine Commission Regional do Tejo (CVR Tejo), which saw an emerging market here.

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“It was clear that Portuguese wine had to go to China. If there is a commercialization of everything and everything with China, wine will not be left without attention. And for more than ten years, CVR Tejo has been doing this job, it is already the second largest country to which our region exports, ”admits Luis de Castro, President of CVR Tejo.

From an economic point of view, it cannot be denied that China has a lot to offer Portuguese wine, namely its producers.

“Of course, China is the world in the world. There are many millions of people who love wine. But you must know him. Fortunately, everything is going well for us, but the Portuguese market should show itself more, focus on advertising, on fairs, on roadshows,” Rui Candido from Quinta da Ribeirinha told PLATAFORMA:

“This is one of the markets that works the most with us Chinese. We are grateful and the rate will continue to grow, even this year we were there and saw that there is room to grow. When I talk about us, Tajo wines, I am also talking about the entire Portuguese wine universe.”

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EXPORT FOR GROWTH

Portuguese wine exports to China rose 9.55% to 14.25 million euros ($16.28 million) in 2021, “a recovery given that this market has contracted in 2020,” association ViniPortugal said.

Read also: Port and Douro wines with record sales

Last year was “very positive” with worldwide exports of Portuguese wines up 8.11 percent to over 925 million euros, according to the association responsible for the international promotion of the brand Vinhos de Portugal.

In a statement cited by Portuguese news agency Lusa, ViniPortugal President Frederico Falcao said that sales in 2021 almost doubled compared to 2020, thanks in part to “great growth in new markets”, including China.

In January, an official told Chinese newspaper Chengdu Business Daily that 10 producers from Portugal’s six wine regions were going to bring hundreds of wines to the China (Chengdu) Food and Beverage Fair, one of the largest food fairs in the country. , which took place in March, and for another release, in this case in Shanghai, in November, more producers are planning to travel to China.

WHAT ABOUT CHINESE WINES IN PORTUGAL?

If the Portuguese wine market is growing more and more in China, the truth is that the opposite is also happening, and it has started now in 2022. Unfortunately for the average consumer, the first wines to arrive in Portugal are of high value and represent references ‘inspired’ in France, with the name Château.

Read also: Gomes Cravinho represents Portugal at Forum Macau

The most famous wine released in Europe, Purple Air Comes from the East 2016, is Cabernet Sauvignon and costs around 180 Euros per bottle. It will be available from viña.pt and from the Martins Wine Advisor (MWA) distribution.

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“This is the result of changing consumer habits in Portugal and a curiosity for new, more irreverent wines, as well as our need at MWA to always be up to date with the best that is being produced in the wine world. China has established itself as a new center for winemaking, and demand for products from this region has increased significantly,” said Claudio Martins.

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Marseille in California. ″Where the Portuguese is, there is Portugal″

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Marseille in California.  ″Where the Portuguese is, there is Portugal″

“You are the future,” President Marcelo Rebelo de Souza told a three-year-old girl dressed in traditional Portuguese clothing who came out to greet him on the podium where he spoke at Artesia Portuguese Salon. The city, located on the outskirts of Los Angeles, has not hosted the President of the Portuguese Republic since 1989. This weekend, he did it with pomp and the setting of an ornate Portuguese-American community bursting with pride.

“We have never lost the honor and responsibility of being representatives of this beautiful flag,” said Jimmy Enes, a member of Artesia DES, a Portuguese descendant, in a welcoming speech delivered in perfect Portuguese. “When we are asked who we are, we always answer”i am portuguese“and not”Portuguese-American“or ‘Portuguese American’,” he said. “That’s why we’re trying step by step to protect our heritage on the outskirts of Los Angeles, one of the greatest cities in the world.”

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Cristiano Ronaldo is injured by the Portuguese national team and thanks the fans for their support

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Cristiano Ronaldo is injured by the Portuguese national team and thanks the fans for their support



Cristiano Ronaldo got a cut on his nose and needed a bandage (Photo: MICHAL CIZEK / AFP)

Photo: Lance!

Gratitude. It seems that the attacker Cristiano Ronaldo shared his social media with Portuguese fans after a clash with Czech goalkeeper Vaclik. In the auction, the assailant received a cut on his face and needed a bandage to stop the bleeding.

“Great game, important team win! We remain focused on our goal. Thanks to the Portuguese public for the fantastic support,” the striker wrote on his Instagram account.

The match was marked by a great performance Portugal national team, who beat the Czech Republic 4-0 to take the lead in Nations League Group 2 with ten points with one matchday to go in the group stage of the tournament. Cristiano Ronaldo ended up losing to his team.

After the match, the leader of the Portuguese national team appreciated the result achieved on the road. “It was a very important victory and all teammates should be congratulated on the result,” commented the 37-year-old striker.

With three wins, one draw and one defeat, the Portuguese team has the best attack in their group with eleven goals scored and a net difference of nine. The team is one draw away from qualifying for the tournament series. The next match against Spain is next Tuesday in the city of Braga.

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Thomas Gouveia remains the best Portuguese in the Swiss Challenge

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Thomas Gouveia remains the best Portuguese in the Swiss Challenge

Writing with Lusa

Tournament of the second European circuit.

Thomas Gouveia solidified his status as the best Portuguese in the Swiss Challenge this Saturday by finishing the penultimate day of the second European round robin in a group of 31st placed golfers.

Thomas Gouveia hit the card with 73 shots, one over par on the course, after two birdies (one under par hole) and three bogeys (one over), after making 71 shots in the previous two days for a total of 215.

Thomas Bessa needed 75 hits, three over par and tied for scarecrows, he finished 48th with 218 total, five short of Vitor Lopez, 60th with 223, after today needs 78, with just one bird . to fit five scarecrows and a double scarecrow.

The Swiss Challenge, which concludes on Sunday in Folgensburg, France, is still led by France’s Chung Veon Ko with a total of 206 shots, one short of Denmark’s Martin Simonsen in second place.

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