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Portuguese teacher creates preparatory course and expects to earn 16 million reais this year – Pequenas Empresas Grandes Negócios



Portuguese teacher creates preparatory course and expects to earn 16 million reais this year - Pequenas Empresas Grandes Negócios

A literary course called Fernanda Pessoa may even seem purposeful – as a tribute to the famous Portuguese poet. But in fact it takes the name of the teacher and the founder. As of 2021, the course based in Recife, Pernambuco also offers all the subjects included in the course vestibular and currently has 15,000 students – 10,000 of them online. The company is expected to earn 16 million reais this year.

Despite having almost the same name as the poet, Pessoa, now 41, entered literature almost by accident. Her first career choice was medicine, but after becoming pregnant at 15, she realized that it would be difficult for her to leave her hometown of Arcoverde, Pernambuco, for the study. One of the courses available near her home was a degree in writing, and she decided to enroll there after graduating from high school.

With no money to pay for tuition, Pessoa closed a deal to sell college snacks and also began work in schools and give private lessons. In 1998 he moved to Recife, where he continued his studies and trade in sweets.

Fernanda Pessoa, founder of the course that bears her name (Photo: Lucas Soares)

However, she was not satisfied with the method of teaching literature. “I was always very worried about the way the classes were run, with an outdated general curriculum,” he says. “I did not consider it useful to ask a teenager to write a poem without being a poet, without having a critical flair.”

With her modern ideas, she created problems in the schools where she worked, and was eventually fired from several of them. It was then that she decided to rent a room at the back of the butcher’s shop to teach literature in a way that she considered most effective for the entrance exam. The first class was in 2000, when 10 out of 13 of his students passed the entrance exam. The following year, the students themselves began to advertise their work.

Pessoa says his standout feature was offering a different and cheaper rate than competitors. “My students were people who couldn’t afford large entrance exam courses,” he says. In 2005, the entrepreneur already had 500 students in 12 classes.

Shortly thereafter, she offered a job teaching one of the largest pre-university entrance exams in Recife. “The course owner liked the idea because many students complained about the Portuguese lessons,” he says. It worked, and the following year she joined the company as a partner. However, sharing a society with three other people, it was difficult for her to realize her beliefs – from the design of the premises to the content of the classes. He left in 2009 with the idea of ​​creating his own course and BRL 5,000 in his pocket, a small amount he received after a difficult process of dismissal.

A year earlier, he created Redação Colorida, a writing method that became one of his biggest successes. “It looks like something primary. But we started coloring parts of the newsroom in order to understand what is necessary to have in each of them. For example, the introduction should have a context in which to use the previous piece of knowledge,” he explains.

Flying solo, he had former students who failed the entrance exam that year and got in. The course started with 1500 students in ten classes. He spent the first capital to renovate the premises, which did not even have a working bathroom, and it did not stop growing.

In 2018, she decided to implement an online course on the advice of her husband. “At the beginning, I was against it because I liked face-to-face classes. The studio was ready, but I still didn’t have the courage to teach,” he says. Virtual classes have proved fundamental, especially during the pandemic, as face-to-face courses had to be suspended until September 2021.

Now the idea is to invest in virtuality where more people can be reached and there are no space restrictions. The goal is to recruit 50,000 students in less than a year. To do this, in her opinion, it is also necessary to reduce the number of face-to-face classes over the next five years. “I understand that I will need to reduce my workload, also due to my fatigue from over 20 years of teaching,” he says. “But it’s not something that I can put into practice right now, since face to face is my first love, and I am in the stage of falling in love with the virtual.”

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Portuguese historical films will premiere on 29 December.



Portuguese historical films will premiere on 29 December.

Method Media Bermuda will present the documentary FABRIC: Portuguese History in Bermuda on Thursday, December 29 at the Underwater Research Institute of Bermuda.

A spokesperson said: “Method Media is proud to bring Bermuda Fabric: Portugal History to Bermuda for its 5th and 6th showing at the Bermuda Underwater Observatory. In November and December 2019, Cloth: A Portuguese Story in Bermuda had four sold-out screenings. Now that Bermuda has reopened after the pandemic, it’s time to bring the film back for at least two screenings.

“There are tickets For $ 20 – sessions at 15:30 and 18:00. Both screenings will be followed by a short Q&A session.

Director and producer Milton Raboso says, “FABRIC is a definitive account of the Portuguese community in Bermuda and its 151 years of history, but it also places Bermuda, Acors and Portugal in the world history and the events that have fueled those 151 years.

“It took more than 10 years to implement FABRIC. The film was supported by the Minister of Culture, the Government of the Azores and private donors.

Bermuda Media Method [MMB] Created in 2011 by producer Milton Raposo. MMB has created content for a wide range of clients: Bermuda’s new hospital renovation, reinsurance, travel campaigns, international sports and more. MMB pays special attention to artistic, cultural and historical content.

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Maestro de Braga is the first Portuguese in the National Symphony Orchestra of Cuba.



Maestro de Braga is the first Portuguese in the National Symphony Orchestra of Cuba.

Maestro Filipe Cunha, Artistic Director of the Philharmonic Orchestra of Braga, has been invited to conduct the Cuban National Symphony Orchestra, as announced today.

According to a statement sent by O MINHO, “he will be the first Portuguese conductor to conduct this orchestra in its entire history.”

In addition to this orchestra, the maestro will also work with the Lyceo Mozarteum de la Habana Symphony Orchestra.

The concerts will take place on 4 and 12 March 2023 at the National Theater of Cuba in Havana.

In the words of the maestro, quoted in the statement, “these will be very beautiful concerts with difficult but very complex pieces” and therefore he feels “very motivated”.

From the very beginning, Rachmaninoff’s Piano Concerto No. 2 will be performed by an Italian pianist (Luigi Borzillo), whom the maestro wants to bring to Portugal later this year. In the same concert, Mendelshon’s First Symphony will be performed.

Then, at the second concert, in the company of the Mexican clarinetist Angel Zedillo, he will perform the Louis Sfora Concerto No. 2. In this concert, the maestro also conducts Tchaikovsky’s Fifth Symphony.

“This is an international recognition of my work. An invitation that I accept with humility and great responsibility. I was surprised to learn that I would be the first Portuguese member of the Cuban National Symphony Orchestra. This is a very great honor,” the maestro said in a statement.

“I take with me the name of the city of Braga and Portugal with all the responsibility that goes with it, and I hope to do a good job there, leaving a good image and putting on great concerts. These will be very special concerts because, in addition to performing pieces that I love, especially Rachmaninov and Tchaikovsky, I will be directing two wonderful soloists who are also my friends. It will be very beautiful,” concludes Filipe Cunha.

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