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No filters and more “authentic”. How does BeReal, the new “anti-Instagram” social network that attracts young people, work?



No filters and more "authentic".  How does BeReal, the new "anti-Instagram" social network that attracts young people, work?

“BeReal will not make you famous. If you want to become an influencer, you can stay on Tik Tok and Instagram,” the app’s description reads.

“It’s time to BeReal [Ser real]”. This is the notification that Joana, Eva, Mariana and about three million people around the world receive once a day, always at different times, from the new BeReal social network. It can be 09:00, 12:00, 20:00 : 00 or even later – the notification pops up unexpectedly. By tapping the notification, users have two minutes to take two photos at the same time: one on the front camera of the phone in selfie mode, and the other on the back camera to show you what is in front of you .

The goal is to share with friends what is being done at the moment, without filters or other image manipulation. It is at this moment that this application, created in 2019 by a French startup, positions itself as a social network. “anti-instagram”. “BeReal will not make you famous. If you want to become an influencer, you can stay on Tik Tok and Instagram,” reads the app’s description on App Store you’re on Google games.

It is this concern for authenticity that attracts young people all over the world if they were not the target audience of this social network, as explained by Graça Canto Moniz, a social media specialist who defines this application as a social network. “from a niche”.

“This is what management calls a blue ocean strategy. [Estratégia Oceano Azul]when we already have a market with such a large offer that the new items that are successful are niche things. And this is a great example of that,” he said in a statement to CNN Portugal.

BeReal was designed to match the values ​​of the younger generation, the so-called Generation Z and millennials, who tend to be “social media users who make more informed decisions” without ever neglecting the values ​​they defend. “Authenticity is one of those values,” says Graça Canto Moniz. “That’s why it’s so important to them [os jovens] register moments of authenticity in your daily life,” he adds.

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With this social network, young people don’t feel “so much pressure” to post photos, unlike what happens on other apps. “To post a photo on Instagram, I need to edit it, ask my friends what they think,” says Eva Rua, 21, who installed BeReal about two weeks ago. In this application, he says, because “it’s hot at the moment” where there is no possibility to use image editing tools, there is much less need to post “perfect” photos.

Joana Ribeiro, 26, also installed this social network just 15 days ago, but already notices a difference compared to others: “It is more authentic because it does not give a chance to “lie” that is already visible on other networks. There are no filters, and since the photo is taken with both cameras at the same time, it is meant to capture reality.”

A “real” social network?

Even though it bills itself as a “real” social network, the truth is that you can always manipulate the images we share – not with filters, but by “playing” with notifications. It’s true that the notification pops up unexpectedly, but the user can open it now or later. The two minutes for taking photos only count from the moment the notification is opened.

“If you got a notification when you just woke up and you’re still all tousled, you can always get ready early and only then take a picture,” says Joana Ribeiro, who admits that while the concept of the app is original, in practice, in As a result, it is no different from other networks.

Besides being able to “play” with notifications, users have another way of manipulating the photos they post – which, by the way, is at the heart of all social media: cropping. Users only show what they want to show.

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“This new chain is sold with a value of authenticity that goes through the non-artificial, but still there is some artificiality because any photo only shows what we want to show. It’s a marketing strategy,” says Vitor Ferreira, a sociologist who studies youth, among other things.

Clubhouse business model and example

Despite its success among young people, the truth is that this app, created by a French startup in 2019, is “still in its infancy,” as Graça Canto Moniz explains. “The last time I saw it, it didn’t even have three million users. If we want to compare, Snapchat has 347 million users. This application is still growing. And I don’t know if it will be very successful,” he problematizes.

This is because, in an uncertain economic context like the one we are currently facing, “investors want to make less risky decisions and will put their money into other things”, so “there will be a shortage of capital for these businesses.” expert predicts.

“I don’t know if [esta rede social] this will be the new Snapchat, I’m a little skeptical about it, ”she admits.

In addition, as is the case with other social networks, BeReal will have another problem: the profitability of the application justifies the capital invested. Unlike Facebook, which “lives off ads” and other apps, BeReal has no ads, so it’s not yet known what its business model will be.

An application whose business model has also raised some doubts and which has also recently gained a lot of popularity was Clubhouse, a social network that allows you to communicate only by voice. The app was launched in April 2020 and took advantage of the pandemic restrictions to establish itself as a social network that brings people together.

Andrew Chen of Andreessen Horowitz venture capital firm justified the company’s investment in the Clubhouse to “reinvent the category [das redes sociais] in all the right ways, from your content consumption experience to how people interact, empowering your creators.”

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But the success of this application was “the shortest sun”. Clubhouse reached its user “peak” in March 2021, less than a year after launch, when it had 10 million active users. this number has dropped to 3.5 million a few months later, in September 2021

The removal of anti-covid restrictions seems to be the most commonly used argument to justify the loss of interest in the application, but the business model could also affect this result. This is because the Clubhouse relies solely on investor capital – it has raised $110 million since launch – thus not counting ad revenue or other forms of monetization.

“You never know what the outcome of these applications will be. When there is advertising, it is clear how they will be monetized, how investors who invest money in it will return. impossible to understand,” sums up Graça Canto Moniz.

Why another social network?

Like Eva and Joana, Mariana Ribeiro also recently, about 15 days ago, installed the social network BeReal. She met the application in a conversation with a Dutch friend – in the Netherlands, this social network has long been a success among young people, she says. Since she was already sharing her everyday moments with her friend, she ended up trying to do the same with this app.

But that was an exception to her social media consumption habits, says the 24-year-old, who only uses Instagram in addition to BeReal. Mariana recently felt the need to do a “social media detox” and decided to remove many of the people she follows and even her followers from her profile.

“It got to the point where I was confronted with the toxicity of social media and I thought, it can’t be, i can’t afford to influence things i don’t even know if it’s true or not“, Account.

BeReal has already amassed around three million users, which is still very low compared to Snapchat’s 347 million. Photo: Jakub Pozicki/NurPhoto via Getty Images

Even though Eva Rua doesn’t feel the same way as Mariana, she says some of her friends have chosen not to install BeReal because they “don’t want more social media”, saying the ones they already have absorb “a lot of time” in their daily lives. life.

In this dilemma between the desire to have a digital presence and the desire to enjoy everyday moments without using a screen, the question remains: why do we feel the need to have multiple social networks?

Sociologist Vitor Ferreira explains that social networks are a kind of “stage” where people can express themselves and they are even more important for young people as they discover and build their identity, for which they feel the need to present themselves the way they are. want. be perceived.

“Social networks for young people are, first of all, a space for communication, self-presentation, self-expression – but also for self-expression,” he explains. This is because the “I” we show to the other is always presented “in context”, hence the concert stage analogy where “we only show what we want to show”.

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Exposed. Images Proving Thiago Rodriguez Wasn’t Defeated, He Just Fell



Exposed.  Images Proving Thiago Rodriguez Wasn't Defeated, He Just Fell

Brazilian actor Thiago Rodriguez, 42, was exposed by CCTV footage near the site where he was allegedly attacked and robbed. After all, he had just fallen from the structure on which he was sitting, and hit his head and face on the ground, which led to injuries.🇧🇷 He ended up lying on the floor for about 30 minutes until he was rescued by two people passing by who helped him. The case angered the Brazilians.

Thiago Rodriguez Injured” data-title=”Thiago Rodriguez Injured – Exposed. Images Proving Thiago Rodriguez Wasn’t Beaten, He Just Fell – MAGG”>

It was the Brazilian Civil Police itself that released the CCTV images showing that the thesis defended by the Brazilian actor, who is currently starring in the TVI soap opera Quero É Viver, is not true. Police Chief Bianca Lima confirmed to Record TV’s Domingo Espetacular that the fall was the cause of the actor’s injuries, not the robbers’ aggression.

The images were captured by cameras at a commercial establishment located in Plaza Santos Dumont in Rio de Janeiro, 200 meters from the Jockey Club where Thiago went to party and was expelled from. According to the records, it was 5:40 in the morning when the actor sat on a metal structure, which is located in the square, lost his balance and fell face down on the ground. Only at about 6:10 am he was rescued by two people passing by. However, it is not clear if these people stole the actor’s mobile phone, which has since disappeared, or if Thiago simply lost it in the fall.

The fall of Thiago Rodriguez” data-title=”The fall of Thiago Rodriguez is a revelation. Images Proving Thiago Rodriguez Wasn’t Beaten, He Just Fell – MAGG”> The fall of Thiago Rodriguez

As a result of the fall, the actor received cuts on his head and was even forced to put a few stitches on his head. After that, Thiago went to file a complaint with the police, claiming that he was attacked and robbed by criminals. But that theory didn’t make much sense as the actor still had the wallet and backpack he had that night. “A backpack with things, a wallet and a rope were with him. And we wondered if anyone who goes for such violence would take only a mobile phone,” the police chief explained.

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After all, Thiago Rodriguez was not beaten. The actor will be left alone – News



After all, Thiago Rodriguez was not beaten.  The actor will be left alone - News

Brazilian authorities have denied the story of an alleged attack that allegedly targeted Thiago Rodriguez. The police, agreeing with the video, which is already circulating on social networks, indicate that the actor did fall alone.

Security cameras in buildings near where Thiago Rodriguez was found show him sitting on an iron and falling forward moments later.

The G1 website guarantees that the authorities will suspend the investigation into a possible robbery, given that “the investigation has proven the absence of criminally significant facts.”

However, it is still necessary to understand where the actor’s mobile phone is located. The police, according to the same media, are trying to understand if it was stolen when Thiago was lying on the ground unconscious.

Recall that the 42-year-old artist said that he was robbed at the exit of a bar in Rio de Janeiro.

Thiago Rodriguez is part of the cast of the soap opera Quero É Viver currently airing on TVI.

Watch the video below, published by the Brazilian press, in which you can see the fall of the actor.

Read also: First images of Thiago Rodriguez after brutal attack

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Diana Chavez admits: “I hated Christmas from the age of 11 to 30”



Diana Chavez admits: "I hated Christmas from the age of 11 to 30"

Diana Chavez he lost his mother to cancer when he was only 11 years old. Since then, he does not like Christmas, but everything changed with the birth of his daughter. Pilar10 years, as a result of relationships with Cesar Peixoto.

“Christmas for me is just another day, as it should be for kids who may have gone through the same thing as me. I hated Christmas from 11 to 30when my daughter was born. I hated Christmas. Now I love it again”said in an interview with TV 7 days.

The SIC host described how the day goes: Only men cook in my house🇧🇷 My father, Cesar, my sons-in-law, they cook. Well, my mother-in-law and my daughter-in-law, no! My sisters and I will take care of the French toastwho are the best in the country, and maybe in the world”he decided.

DIANA CHAVES Recalls her daughter’s moment and confesses: ‘I miss them so little’

However, the youngest also ventured into the preparations, including Pilar. “She already cooks, simple things, but she cooks. He cooks tapioca himself, has already learned how to make steak for his birthday, he cooked steak for dinner himself. She is very adventurous, she makes cakes herself, when it’s someone’s birthday, she makes a cake.”he explained.

Diana Chavez also said that typical cod is usually served on Christmas Eve, but admitted: “Everyone loves cod at home, except for me. But also how. My father cooks octopus for me, but sometimes I eat cod and, I confess, it’s even delicious.”

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