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Brands and supermarkets are increasing their value to the Portuguese consumer.

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Brands and supermarkets are increasing their value to the Portuguese consumer.

A market study recently published by Centromarca shows that the Portuguese have somehow changed their habits during the Covid-19 pandemic. In this case, the problem is that in the Covid-19 Fever Wave II study conducted by VTMar and analyzed by this research company and Centromarca, the Portuguese association of branded companies, 72% of Portuguese companies believe that the pandemic has significantly accelerated technological innovation. in business, they have become more confident in their professional position. “

On the other hand, 48% of Portuguese are convinced that supermarkets have made their daily life easier during a pandemic, and 33% in the case of brands, with 77% of respondents expressing their gratitude for completing critical tasks. This goes hand in hand with the priority of economic recovery (only 5% still prioritize the fight against the pandemic).

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“Over the course of the year, recognition of the fact that periods of isolation affects the well-being of citizens increased from 22% to 31%, with messages calling for calm and ease the most in line with the feelings of the Portuguese,” it still does not add up.

“Strategies and forecasts based on historical data must be executed with caution. It is important to consider the exploration of feelings, which activates not only rational but also emotional triggers in brand messages. The changes discovered in recent months clearly highlight the fact that the Portuguese are looking for brands that convey calmness and make everyday life easier, ”explains Valentina Chkonia, Managing Partner at VTMar.

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Pedro Pimentel, CEO of Centromarca, highlights the fact that in the second wave of research, both brands and retailers were assessed in more detail, and, albeit to varying degrees, the consumer evaluates positively – whether knowingly or convincingly – performance and both throughout the pandemic. “However, the vast efforts that brands have put in over the past year and a half do not seem to have been fully realized, and this involves rethinking communication methodologies and increasing efficiency in selecting investees from a social responsibility perspective,” he said. is talking.

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The COVID-19 Fever – Wave II study was conducted in Portugal and 14 other countries between April and June to identify shifts in consumer sentiment and what they currently value most.

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These results were calculated using the iCode Smart Test, an innovative neuromarketing tool combined with data science that measures the degree of confidence in a response (conscious or unconscious attitude, established or internal attitude). ICode asks simple questions and an algorithm measures how people respond (say “truth”) and how they respond (feel “truth”), and records the speed and pace at which people touch the screen. Algorithms also measure how hesitant people are in expressing their opinions, so the more confident they are, the more important something is to them, or the more likely they are to do what they promise.

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A BOLA – Bruno Gama (Aris Thessaloniki) scored a goal on smiling Sunday for the Portuguese (Greece).

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A BOLA - Bruno Gama (Aris Thessaloniki) scored a goal on smiling Sunday for the Portuguese (Greece).

Portuguese striker Bruno Gama (incumbent) scored the only goal in the 41st minute win over Aris Thessaloniki, who earned three points against Asteris Tripolis in the 12th round of the Greek Super League.

Former FC Porto player nicknamed Juan Iturbe mini messiRecall that having chosen the Paraguayan nationality, he left the bench and replaced the Argentinean Daniel Mancini in the 69th minute, and the hero of the match, the Portuguese, the hero of the match, left the field at the same moment, he was replaced by the Argentinean Mateo Garcia.

In the main match of the day against AEK Atenas, who took 2nd place and hosted the eternal rival Panathinaikos, Portuguese midfielder Andre Simoes started for the home team (was yellow in the 34th minute), who won 1-0 from Polish midfielder Damian Szymanski on second minute of the match.

The striker Dalsio, winner of the 10th jersey of Ionianikos, also participated in a 3-2 home win against PAOK Thessaloniki. Away Portuguese player Vieirinha was expelled, but some familiar faces of Portuguese football played a role, such as Serbian striker Andrija Zivkovic, ex-Benfica, Nigerian midfielder Anderson Esiti, ex-Estoril and Leixoins, as well as the central player from Cape Verde. captain, Fernando Varela, ex-Fairense and Trofense.

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The newspaper highlights the “tight rope” in the relationship between Jorge Jesus and Benfica

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The newspaper highlights the "tight rope" in the relationship between Jorge Jesus and Benfica

Portuguese newspaper A Bola stressed that the relationship between Jorge Jesus and Benfica is not the best, as the coach is not achieving satisfactory results. Last Friday 03, the club lost 3-1 at home in the derby against Sporting.

“It is not only the connection between the club and the coach that will be evident after the events at Estádio da Luz. Even the continuation of Jesus’ life until the end of the season may be jeopardized, given the results, quality or lack of It follows that about the presented football and, above all, about the relationship with the fans who were seriously injured, ”wrote the car.

Also, according to the newspaper, JJ’s position is unstable, not least because the man who bet on him, Luis Filipe Vieira, is no longer at the club. In addition, the coach had to face a serious challenge from the public during the defeat in the derby.

However, if the team succeeds in the challenges ahead in December, then coach continuity through the end of the season can be guaranteed. The match between Benfica and Dynamo Kiev at the Estadio da Luz stadium, which will take place next Wednesday, August 8, will be an excellent indicator of the future of Jesus at the club.

It’s worth mentioning that JJ is one of the most coveted names in Flamengo, who will lead the team in 2022. In 2019, Jesus led the Brazilian team in the conquest of Brasileiran and Libertadores.

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The lucky winner of the evening of the Foundation of the Mayors of Terry and Strauben received a holiday in Portugal

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The lucky winner of the evening of the Foundation of the Mayors of Terry and Strauben received a holiday in Portugal

Michael Daly is the Everglades Star Award Winner. Received a voucher for Terry Airport to Al Korve this summer from Travel Solutions, Northern Ireland’s leading tour operator, which includes seven nights at Aratlandico Apartments in Albuquerque.

It was part of a rally held tonight with all proceeds from Mayor’s Charity – the Foyle Down Syndrome Foundation.

Councilor Graeme Varkey, Mayor of Terry and Straben County Council, congratulated Michael on his great trip and thanked Travel Solutions for their support.

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Sarah Simpson and Michael Daly, Travel Solutions Holiday winners for the Portuguese Mayor’s Christmas Fund on behalf of the Foyle Down Syndrome Foundation, welcome Alderman Graham Wark and Robert Wilson and Terry Airport CEO Steve Fraser of Travel Solutions.

“We had a wonderful Christmas Eve night in honor of the Mayor’s Foundation and it was the perfect decision to give Portugal this incredible star gift to our winner, Michael Daly.

“I would like to congratulate you and express my gratitude to Travel Solutions for their generosity and kindness in making this gift and in turn for their support of the Foyle Down Syndrome Foundation. We are raising a lot of money for this very useful business.

“I know that many have missed the opportunity to enjoy a good vacation over the past two years, so I thank Travel Solutions again for their support and hope that next summer Michael will enjoy his sunshine gold at Alcarve.”

Julie Magill, CEO of Travel Solutions, said: “We would like to thank the Mayor for giving us the opportunity to support the Fund’s fundraising efforts. We are proud to be part of this epic night.

Terry Airport Managing Director Steve Fraser added: “I am honored to be part of this inspiring event and to support the Foyle Down Syndrome Foundation at our local community center in the Northwest. We are delighted to partner with our partner Travel Solutions to deliver this wonderful vacation package, as well as our flight partner Loganier, who, as always, is very kind to provide the airlines with gifts in support of this well-deserved cause. Special thanks to the Mayor and the staff of the Terry City and Strauben District Council for their continued support throughout the year for organizing such a wonderful evening.

Other gifts for the evening include two return flights from Loganeer-sponsored Terry Airport to London Stansted, Liverpool or Glasgow; Ipod; Overnight at the Benedict Hotel in Belfast; Restaurant vouchers; And much more.

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