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Portugal is in the Top 25 of the most powerful national brands in the world.

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According to the report, Portugal was ranked among the “25 strongest national brands”.Brand Finance Nation Brands 2021“Portugal is now in 25th place, which is five places higher than last year.

Portugal scored 70.6 out of 100 in the Brand Strength Index, up 3.7 points from consultant Brand Finance’s 2020 report. The country significantly outperforms “neighboring” Spain, which ranks 34th (66.2 points), down nine positions from last year.

Switzerland is in the lead on the “podium” with 83.3 points. According to the report, the Swiss index in question remained stable, while neighboring countries suffered. This happened with Germany, which lost first place and dropped to 5th from 82.6 points.

In terms of brand strength, the top ten, in addition to Switzerland and Germany, includes Canada, the Netherlands, Singapore, Australia, Denmark, Norway, Sweden and New Zealand.

On the other hand, Great Britain, USA, Japan and France dropped out of the top ten. Great Britain dropped from 2nd to 14th, France from 9th to 16th, the USA from 4th to 17th and Japan from 7th to 15th. All of these countries have been influenced by perceptions of how they are tackling the Covid-19 pandemic, the report points out.

The Brand Finance Nation report identifies the relative strength of national brands by assessing investments made, brand value and brand performance, and using the results of the Global Soft Power Index, compiled from surveys of 75,000 people in over 100 countries.

“As the tourism-based economy has been hit particularly hard, the Covid-19 pandemic has highlighted the need to diversify the economy. State support for the development of the tourism sector startups in Portugal, it is a sure sign of its commitment to this diversification, and given that the pandemic has also accelerated digitalization, this has proven to be a smart decision, ”Brand Finance President David Haye commented in a statement.

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Portugal – 39th largest national brand

In terms of value, the Portuguese brand has also improved its position. “After increasing 16% to $ 230 billion [198,3 mil milhões de euros] – another 15 billion dollars [12,9 mil milhões de euros] than the pre-Covid score – Portugal is among the 40 most valuable national brands, moving up four places from 43rd in 2020 to 39th this year, ”says Brand Finance.

If in terms of “strength” Great Britain, the USA, Japan and France fell out of the “top 10”, then this did not happen with value. The United States continues to rank first, Japan third, the United Kingdom fifth, and France sixth.

In addition, the top ten most valuable national brands include China, Germany, India, Canada, Italy and South Korea.

Despite lingering uncertainty over the covid-19 pandemic, there are already signs of recovery. According to the report, “The world’s 100 most valuable national brands recorded a 7% increase in brand value over 2020.” However, this figure remains 7% below the 2019 level.

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On the 88th day of the war, a sea of ​​flags covers death in Kharkov

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Joe Biden prepares for North Korean nuclear test

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US President Joe Biden said in Seoul today that he is ready for a possible nuclear test by North Korea, but reaffirmed his openness to dialogue in a message to Kim Jong-un before leaving for Japan.

“We are ready for anything North Korea can do,” he assured, saying he was not worried about a possible nuclear test.

When asked by a journalist if he had a message for his North Korean counterpart Kim Jong-un, the US president replied succinctly: “Good morning. Period,” in a way to signal that Washington remains open to dialogue. with North Korea, even in the absence of reciprocity.

Negotiations with Pyongyang stalled after a 2019 summit between Kim and then US President Donald Trump.

Biden left South Korea early this morning for Japan, another great ally of the United States in the region and the second leg of his first tour of Asia as president.

In Seoul, he met his South Korean colleague Yoon Suk-yeol, a pro-American conservative who came to power in early May.

The heads of the two states agreed to intensify joint military exercises to counter the actions of Kim Jong-un.

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Russia will study the possibility of exchanging prisoners from the Azov battalion – Obozrevatel

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Russia will explore the possibility of exchanging fighters from the Ukrainian Azov Battalion captured by pro-Russian Ukrainian MP and millionaire Viktor Medvedchuk, Russian negotiator and parliamentarian Leonid Slutsky said Saturday.

“Let’s study the issue,” Slutsky said.a member of the Russian delegation at the latest talks with Kyiv, who was quoted by the Russian news agency RIA Novosti when asked about such a prisoner exchange.

Slutsky, who spoke at a press conference in separatist Donetsk in southeastern Ukraine, said the possibility of a swap would be mentioned in Moscow by “those with prerogatives.”

Viktor Medvedchuk, 67, who is close to Russian President Vladimir Putin, was arrested again in mid-April in Ukraine after fleeing the start of the Russian military offensive on February 24.

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Medvedchuk has been under house arrest since May 2021. after being accused of “high treason” and “attempted plunder of natural resources in Crimea”, in the Ukrainian peninsula, annexed by Russia in 2014.

On Friday, the Russian army announced the surrender of the last Ukrainian defenders of the strategic city of Mariupol, who had entrenched themselves at the Azovstal metallurgical complex for several weeks. Among them are members of the Azov Battalion, an ultra-nationalist unit that the Kremlin considers neo-Nazi and that Kyiv hopes to release in exchange for Russian prisoners.

Next Thursday, the Supreme Court of the Russian Federation is to consider the petition for classification Azov battalion as a “terrorist organization”, which could make it difficult to exchange prisoners.

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This was stated on Saturday at the same press conference by the leader of the Donetsk separatists Denis Puchilin. The Ukrainian soldiers who defended the Azovstal plant and surrendered must be judged.

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