Connect with us

World

Portugal is in the Top 25 of the most powerful national brands in the world.

Published

on

According to the report, Portugal was ranked among the “25 strongest national brands”.Brand Finance Nation Brands 2021“Portugal is now in 25th place, which is five places higher than last year.

Portugal scored 70.6 out of 100 in the Brand Strength Index, up 3.7 points from consultant Brand Finance’s 2020 report. The country significantly outperforms “neighboring” Spain, which ranks 34th (66.2 points), down nine positions from last year.

Switzerland is in the lead on the “podium” with 83.3 points. According to the report, the Swiss index in question remained stable, while neighboring countries suffered. This happened with Germany, which lost first place and dropped to 5th from 82.6 points.

In terms of brand strength, the top ten, in addition to Switzerland and Germany, includes Canada, the Netherlands, Singapore, Australia, Denmark, Norway, Sweden and New Zealand.

On the other hand, Great Britain, USA, Japan and France dropped out of the top ten. Great Britain dropped from 2nd to 14th, France from 9th to 16th, the USA from 4th to 17th and Japan from 7th to 15th. All of these countries have been influenced by perceptions of how they are tackling the Covid-19 pandemic, the report points out.

The Brand Finance Nation report identifies the relative strength of national brands by assessing investments made, brand value and brand performance, and using the results of the Global Soft Power Index, compiled from surveys of 75,000 people in over 100 countries.

“As the tourism-based economy has been hit particularly hard, the Covid-19 pandemic has highlighted the need to diversify the economy. State support for the development of the tourism sector startups in Portugal, it is a sure sign of its commitment to this diversification, and given that the pandemic has also accelerated digitalization, this has proven to be a smart decision, ”Brand Finance President David Haye commented in a statement.

See also  Rio de Janeiro cancels New Year's Eve parties

Portugal – 39th largest national brand

In terms of value, the Portuguese brand has also improved its position. “After increasing 16% to $ 230 billion [198,3 mil milhões de euros] – another 15 billion dollars [12,9 mil milhões de euros] than the pre-Covid score – Portugal is among the 40 most valuable national brands, moving up four places from 43rd in 2020 to 39th this year, ”says Brand Finance.

If in terms of “strength” Great Britain, the USA, Japan and France fell out of the “top 10”, then this did not happen with value. The United States continues to rank first, Japan third, the United Kingdom fifth, and France sixth.

In addition, the top ten most valuable national brands include China, Germany, India, Canada, Italy and South Korea.

Despite lingering uncertainty over the covid-19 pandemic, there are already signs of recovery. According to the report, “The world’s 100 most valuable national brands recorded a 7% increase in brand value over 2020.” However, this figure remains 7% below the 2019 level.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

World

US and European allies remain committed to “Ukraine’s territorial integrity” – News

Published

on

In a statement, the White House said that Biden had informed the leaders of France, Germany, Italy and Britain about a virtual summit with Putin, at which he warned Moscow about “the grave consequences of Russian military intervention in Ukraine.”

In their contacts, the Western leaders stressed “their commitment and support to the sovereignty and territorial integrity of Ukraine,” the statement said.

And they established that their teams will remain in close contact, including in consultation with NATO allies and European Union partners, in a “coordinated and comprehensive” approach.

Joe Biden also informed these NATO allies that in an interview with his Russian counterpart, he stressed “the need to reduce conflict and return to diplomacy,” according to the same source.

The White House has already reported that at a virtual summit, Biden told Putin that Russia risks “tough sanctions, including economic ones” in the event of a military escalation in Ukraine.

Biden expressed “deep concern” for the United States and its allies about the increase in Russian troops on the border with Ukraine, the White House continued, before adding that the two heads of state also touched on cybersecurity issues and their “joint work on regional issues such as Iran.”

The US president has refused to make “promises or concessions” to Russian head of state Vladimir Putin, who basically wants NATO to close its doors to Ukraine.

The Americans also noted that the future of the Russian Nord Stream 2 gas pipeline, which will transport Russian gas directly to Western Europe via Germany, would be in jeopardy if Russia invaded Ukraine, indicating talks with the German government on this issue.

See also  Olympic Committee Disclosed Conversation with Peng Shuai: "She is Safe and Healthy" | Sneakers

Biden also stressed to Putin that Washington will take a tougher stance than in 2014, when Moscow annexed Crimea.

Following Biden’s talks with European allies, French President Emmanuel Macron said he would take on mediation with his Ukrainian counterparts Vladimir Zelensky and Russian Vladimir Putin in an effort to avoid conflict.

Macron stressed that he remains committed to “continuing to explore all ways and means to ensure that tensions between the two countries are reduced,” Paris said in a statement disclosing meetings with Zelenskiy and Putin.

After talking with Biden, Vladimir Putin made it clear that he had condemned his North American counterpart today about NATO’s growing military potential along Russia’s borders and asked for “guarantees” about the Alliance’s non-proliferation eastward.

The Kremlin denies any invasion projects and has accused Washington of ignoring its concerns: growing NATO activity in the Black Sea, Ukraine’s intentions to join the Atlantic Alliance, and Kiev’s desire to continue to receive weapons from the West.

Continue Reading

World

One of Jamal Khashoggi’s alleged killers arrested in France

Published

on

Border police at Roissy Charles de Gaulle airport detained 33-year-old Khalid Alotaibi as he was about to fly to Riyadh, a source close to the case said.

The man is in custody and is awaiting submission on Wednesday to the Paris Court of Appeal, which will issue an international arrest warrant requested by Turkey, the source said in court.

According to US and UK government documents consulted by AFP, Alotaibi is suspected of being part of a team of a dozen Saudis sent to the country’s consulate in Istanbul on October 2, 2018 to “execute” Khashoggi and “cover up evidence.”

However, the detainee may refuse to extradite to Turkey. In this case, the court may ask you to remain at large in France, subject to judicial control or pre-trial detention, pending a decision on whether to accept the transfer.

The arrest came three days after French President Emmanuel Macron shook hands with Saudi Arabian Prince Mohamed bin Salman during a criticized meeting in Jeddah, Saudi Arabia.

The international image of the heir was tarnished by the murder of a close-to-power journalist who worked for The Washington Post and was dismembered at his country’s consulate in Turkey by a team of Saudi agents. Your body never appeared.

A US intelligence report, released at the behest of President Joe Biden, accuses the crown prince of “approving” the assassination of this staunch critic of the Saudi government.

During his visit to the Gulf countries, the French head of state defended a dialogue with Saudi Arabia with the aim of “working for stability in the region”, although he clarified, speaking of a crime, that this does not mean “relax”.

See also  Gates Foundation gives former couple two years to work together - O Jornal Económico

“We talked about everything without taboo. And obviously we raised the issue of human rights (…) and it was a direct discussion, ”said Emmanuel Macron after the meeting.

While denying the murder, Riyadh admitted that it was committed by Saudi agents acting alone. An obscure process in Saudi Arabia resulted in five people being sentenced to death before their sentences were commuted, and three to prison terms.

Continue Reading

World

UAE Changes Work Schedule To Increase Country Competitiveness

Published

on

The UAE is cutting its workweek to four and a half days and moving weekends from Friday and Saturday to Saturday and Sunday, an important step towards improving the country’s competitiveness.

The “National Work Week” will be mandatory for government agencies from January 1 and is in line with the regional full day off Friday for Muslim prayers.

While it will become the only Gulf state not to have a Friday-Saturday weekend, the move will bring the resource-rich and ambitious UAE closer to the non-Arab world.

According to the new schedule, the public sector weekend starts at noon on Friday and ends on Sunday. Friday prayers in mosques will be held after 13:15 throughout the year.

The move aims to “better align the UAE with global markets,” state news agency WAM said, citing the new workweek as the shortest in the world. “The UAE is the first country in the world to introduce a national work week that is shorter than a five-day global week,” the agency said in a statement.

See also  Gates Foundation gives former couple two years to work together - O Jornal Económico
Continue Reading

Trending