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Portugal is in the Top 25 of the most powerful national brands in the world.

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According to the report, Portugal was ranked among the “25 strongest national brands”.Brand Finance Nation Brands 2021“Portugal is now in 25th place, which is five places higher than last year.

Portugal scored 70.6 out of 100 in the Brand Strength Index, up 3.7 points from consultant Brand Finance’s 2020 report. The country significantly outperforms “neighboring” Spain, which ranks 34th (66.2 points), down nine positions from last year.

Switzerland is in the lead on the “podium” with 83.3 points. According to the report, the Swiss index in question remained stable, while neighboring countries suffered. This happened with Germany, which lost first place and dropped to 5th from 82.6 points.

In terms of brand strength, the top ten, in addition to Switzerland and Germany, includes Canada, the Netherlands, Singapore, Australia, Denmark, Norway, Sweden and New Zealand.

On the other hand, Great Britain, USA, Japan and France dropped out of the top ten. Great Britain dropped from 2nd to 14th, France from 9th to 16th, the USA from 4th to 17th and Japan from 7th to 15th. All of these countries have been influenced by perceptions of how they are tackling the Covid-19 pandemic, the report points out.

The Brand Finance Nation report identifies the relative strength of national brands by assessing investments made, brand value and brand performance, and using the results of the Global Soft Power Index, compiled from surveys of 75,000 people in over 100 countries.

“As the tourism-based economy has been hit particularly hard, the Covid-19 pandemic has highlighted the need to diversify the economy. State support for the development of the tourism sector startups in Portugal, it is a sure sign of its commitment to this diversification, and given that the pandemic has also accelerated digitalization, this has proven to be a smart decision, ”Brand Finance President David Haye commented in a statement.

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Portugal – 39th largest national brand

In terms of value, the Portuguese brand has also improved its position. “After increasing 16% to $ 230 billion [198,3 mil milhões de euros] – another 15 billion dollars [12,9 mil milhões de euros] than the pre-Covid score – Portugal is among the 40 most valuable national brands, moving up four places from 43rd in 2020 to 39th this year, ”says Brand Finance.

If in terms of “strength” Great Britain, the USA, Japan and France fell out of the “top 10”, then this did not happen with value. The United States continues to rank first, Japan third, the United Kingdom fifth, and France sixth.

In addition, the top ten most valuable national brands include China, Germany, India, Canada, Italy and South Korea.

Despite lingering uncertainty over the covid-19 pandemic, there are already signs of recovery. According to the report, “The world’s 100 most valuable national brands recorded a 7% increase in brand value over 2020.” However, this figure remains 7% below the 2019 level.

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Vladimir Putin has delayed the invasion of Ukraine at least three times.

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Putin has repeatedly consulted with Russian Chief of the General Staff Valery Gerasimov and Defense Minister Sergei Shoigu about the invasion, Europa Press told Ukraine’s chief intelligence director Vadim Skibitsky.

According to Skibitsky, it was the Russian Federal Security Service (FSB), which is responsible for counterintelligence and espionage work, that put pressure on Gerasimov and other military agencies to agree to launch an offensive. .

However, according to the Ukrainian intelligence services, the FSB considered that by the end of February sufficient preparations had already been made to guarantee the success of the Russian Armed Forces in a lightning invasion.

However, according to Kyiv, the Russian General Staff provided the Russian troops with supplies and ammunition for only three days, hoping that the offensive would be swift and immediately successful.

The head of Ukrainian intelligence also emphasized the cooperation of local residents, who always provided the Ukrainian authorities with up-to-date information about the Russian army, such as the number of soldiers or the exact location of troops.

The military offensive launched on February 24 by Russia in Ukraine caused at least 6.5 million internally displaced persons and more than 7.8 million refugees to European countries, which is why the UN classifies this migration crisis as the worst in Europe since World War II (1939-1945). gg.). ).

At the moment, 17.7 million Ukrainians are in need of humanitarian assistance, and 9.3 million are in need of food aid and housing.

The UN has presented as confirmed 6,755 civilian deaths and 10,607 wounded since the beginning of the war, stressing that these figures are much lower than the real ones.

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Life sentence for former Swedish official for spying for Russia

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A Stockholm court on Monday sentenced a former Swedish intelligence officer to life in prison for spying for Russia, and his brother to at least 12 years in prison. In what is considered one of the most serious cases in Swedish counterintelligence history, much of the trial took place behind closed doors in the name of national security.

According to the prosecution, it was Russian military intelligence, the GRU, who took advantage of the information provided by the two brothers between 2011 and their arrest at the end of 2021.

Peyman Kia, 42, has held many senior positions in the Swedish security apparatus, including the army and his country’s intelligence services (Säpo). His younger brother, Payam, 35, is accused of “participating in the planning” of the plot and of “managing contacts with Russia and the GRU, including passing on information and receiving financial rewards.”

Both men deny the charges, and their lawyers have demanded an acquittal on charges of “aggravated espionage,” according to the Swedish news agency TT.

The trial coincides with another case of alleged Russian espionage, with the arrest of the Russian-born couple in late November in a suburb of Stockholm by a police team arriving at dawn in a Blackhawk helicopter.

Research website Bellingcat identified them as Sergei Skvortsov and Elena Kulkova. The couple allegedly acted as sleeper agents for Moscow, having moved to Sweden in the late 1990s.

According to Swedish press reports, the couple ran companies specializing in the import and export of electronic components and industrial technology.

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The man was again detained at the end of November for “illegal intelligence activities.” His partner, suspected of being an accomplice, has been released but remains under investigation.

According to Swedish authorities, the arrests are not related to the trial of the Kia brothers.

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Ukraine admitted that Russia may announce a general mobilization

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“They can strengthen their positions. We understand that this can happen. At the same time, we do not rule out that they will announce a general mobilization,” Danilov said in an interview with the Ukrainska Pravda online publication.

Danilov believed that this mobilization would also be convened “to exterminate as many as possible” of Russian citizens, so that “they would no longer have any problems on their territory.”

In this sense, Danilov also reminded that Russia has not given up on securing control over Kyiv or the idea of ​​the complete “destruction” of Ukraine. “We have to be ready for anything,” he said.

“I want everyone to understand that [os russos] they have not given up on the idea of ​​destroying our nation. If they don’t have Kyiv in their hands, they won’t have anything in their hands, we must understand this,” continued Danilov, who also did not rule out that a new Russian offensive would come from “Belarus and other territories.” .

As such, Danilov praised the decision of many of its residents who chose to stay in the Ukrainian capital when the war broke out in order to defend the city.

“They expected that there would be panic, that people would run, that there would be nothing to protect Kyiv,” he added, referring to President Volodymyr Zelensky.

The military offensive launched on February 24 by Russia in Ukraine caused at least 6.5 million internally displaced persons and more than 7.8 million refugees to European countries, which is why the UN classifies this migration crisis as the worst in Europe since World War II (1939-1945). gg.). ).

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At the moment, 17.7 million Ukrainians are in need of humanitarian assistance, and 9.3 million are in need of food aid and housing.

The Russian invasion, justified by Russian President Vladimir Putin on the need to “denazify” and demilitarize Ukraine for Russia’s security, was condemned by the international community at large, which responded by sending weapons to Ukraine and imposing political and economic sanctions on Russia.

The UN has presented as confirmed 6,755 civilian deaths and 10,607 wounded since the beginning of the war, stressing that these figures are much lower than the real ones.

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