It is undeniable that Nissan has taken its place in the history of the automotive world. Not like Nissan, but still like Datsun, I have the best memories of it, so I wrote an article about them for the Jornal dos Classicos. my childhood stories …
The brand also recently broke with the founding with the launch of the Qasqhai (and fashion sneakers), which created a new market segment that stands out in the automotive world today.
He later had the courage to launch the Leaf – the first 100% electric – at a time when the world was looking for alternatives to sustainable mobility, but at the same time provided the right autonomy for almost the entire audience.
And today that led us to launch Ariya, which the brand has high hopes for as it competes with the Ionic 5, the new Kia, and even the Model Y.
And what is the purpose of the brand today?
The topic is very relevant and pertinent to me because it reveals the brand’s intentions – “Innovation to improve the quality of life for people” – and thus they intend to be part of the solution to the carbon neutrality of 2050, and electrification will be part of that equation.
To do this, they rely on two technologies: electronic power (will be implemented in Qasqhai and X-Trail) and 100% electric, which is the subject of this article.
Thus, the brand invested 1,000 million euros in England to create a global center for electrification (production of electric vehicles) and batteries. And here also the brand is positioning itself for Europe, building an internal and developing a new brand image for this audience, where they want to establish themselves as “a Japanese brand that intends to defy convention.”
In a highly successful presentation that focused on the brand’s new positioning and then Ariya (not yet finalized), Nissan wants to be “recognized as the Japanese brand with the most exciting range of electric crossovers.”
And what is ARIA after all?
Inspired by the Japanese culture of minimalism (simplicity + flowing lines), the coupé design is believed to have found a successful formula between electric motor, crossover and high performance.
The front boasts a new brand image with a new logo (it is not known if it can glow at the back), a new radiator grille and an all-LED light signature.
On the side, the brand refers to a design inspired by the “horizon line”, with the back of the logo in full and where the horizontal luminous signature always stands out.
As an unfinished version, some details have not yet been fully defined, as well as details such as assembly and quality of some materials. But one could understand that with the help of these presentations, the brand collects the necessary metrics from journalists and dealers, so that they can later be analyzed and included in the production version.
The minimalist interior – reminiscent of Honda and – two panels (dash and center) side-by-side and integrated into the dashboard is a trend that I welcome as it is my preference, allowing the driver not to look too far. away from the road and that the center screen doesn’t look like an almost retrofitted accessory
In this first approach, the focus on Japanese minimalism was adopted in a dashboard with straight lines and a “bare” shape, with two storage compartments and a sliding electric center console in an interior with large interior space.
The smart key recognizes the driver’s profile and adjusts the interior to suit it.
Final Notes: Updates are now available over the air; it has two engines, which guarantees full traction and, on paper, good cornering behavior; the top version has 394 hp. and the pre-sale starts in January 2022 with the first deliveries in the summer of 2022, the prices have not yet been determined and are being “finalized” – this is understandable, since a lot can change by the end of the year (drivers of the crisis, raw materials, the state budget, …)
European companies are looking in the EMEA region (which covers Europe, the Middle East and Africa) for an alternative to manufacturing and sourcing in Ukraine and Asia after months of supply chain disruptions, according to a new Supply Chain Disruptions report sponsored by JLL.
According to this report, there are several companies operating in the retail and manufacturing sectors that have already decided to partially or completely redistribute their production, and the data shows that the new European beneficiaries of the “reorientation” are Central Europe and Romania, and the European borders with Turkey and Morocco are also on the radar.
This trend follows a pandemic that has caused disruption in distribution networks and serious problems in ports and airports, so companies have begun to choose “reshoring” as an attempt to solve the problem of disruption in supply chains.
JLL also expects that the shortage of land and labor will boost demand in Central Europe, from the primary market to the secondary and tertiary markets, the latter strategically located.
Data from Flexport (a global logistics platform) shows that the average container flight from Asia to Europe has almost doubled since 2019, and Buck Consultants International (BCI) research confirms the same as JLL: more than 60% of US and European companies plan to send part of their products back to their country of origin.
Given the existing transport networks and logistics gateways, it can be said that goods will circulate primarily along two distribution corridors: the traditional European dorsal (from central England to northern Italy) and the emerging “Black Sea banana” connecting Budapest. to the Black Sea.
Marlene Tavares, Head of Retail Investment and Logistics at JLL, explains: “The discussion about nearshoring (where operations move to a country close to the country of origin, as opposed to offshoring) is not new. Rising wages in places with low-cost production and increased risk from climate change, strikes and accidents such as the blockade of the Suez Canal have sparked controversy over the issue over the past decade.
However, a more favorable cost-risk ratio and the loss of many manufacturing infrastructures in Europe continued to give the Asian continent an advantage in hosting large distribution centers and manufacturing a wide range of products. This scenario is now changing due to the recent situation as well as new consumption habits. In this context, Portugal has a competitive advantage due to its very attractive geographic location and demographics, which place us prominently in the European Neighborhood Strategy,” he emphasizes.
Emirates announces this Monday, December 5th that it has stepped up its operations at Gatwick Airport, one of the terminals serving London, England, by adding a third daily flight on a large Airbus A380 double-decker aircraft.
The additional operation will offer more than 1,000 seats on the Dubai-Gatwick line every day of the week. Emirates flight EK11 departs Dubai at 02:50, flight EK15 at 07:40 and flight EK09 at 14:25.
In addition to the company’s services at Heathrow Airport, which has six A380s a day, the connection between Dubai and London now has an incredible 9 flights a day on the world’s largest passenger transport aircraft.
Emirates currently serves the UK with 119 weekly flights from seven hubs, including: London Heathrow Airport (A380) six times a day; three times a day to London Gatwick (A380); daily service to London Stansted (B777); three times a day to Manchester (A380); dual daily service to Birmingham (B777); daily flights to Newcastle (B777); and a daily service to Glasgow (B777).
José Socrates, Enrique Granadeiro and Zeynal Bava are demanding compensation for what is left of the assets of Espírito Santo International (ESI). The Central Civil Court of Lisbon, in which three defendants and five defendants, including Ricardo Salgado, are suspected of causing more than 72 million euros in damage to the GES universe.
Challenging this charge, in addition to a plea of not guilty, the three are asking the court to sentence the insolvent property complex “to pay compensation for the recovery of all costs and restitution for all losses caused by this form of litigation,” the defense stressed. former Prime Minister of the Socialists.
The bankruptcy filing states that since at least 2007, the defendants have been paid “large sums” that turned out to be “illegal and unreasonable counterparties” in defense of the interests of GES, “namely, in the strategy laid out by Ricardo Salgado in defense of the interests of the group in PT ”, but also in the mission to “put an end to the participation of the PT group in the share capital of the operator VIVO” – Luxembourg masters Alain Rukavina and Paul Laplum, managers of insolvent property and authors The process said that this money was transferred “to the detriment of the assets” of ESI and the Group’s offshore companies HPS.
As for the administrators of insolvent property, Granadeiro and Bava were to be paid “for their work contrary to their professional duties and interests of the PT in their positions of authority”, and Socrates, as prime minister, would receive money from the government. Espírito Santo Group “to act in accordance with the strategies identified by Ricardo Salgado for PT to the detriment of the public interest.”