Advertiser Duda Mendonsa died on August 16 at the age of 77. Credit: Victor Moriyama / Folhapress.
Twenty years late, I decided to read Duda Mendonza’s book, Casos e Melhores, published in 2001, when he had just been hired by PT to advertise the party. Later, he is known to run a campaign that resulted in Lula being first elected president in 2002.
Even though the book is old, social media frenzy, it contains lessons in political marketing that remain relevant, as well as tasty stories, behind-the-scenes politics, and childhood memories, as if it were a great chronicle, light and well-written.
Duda said that the first thing he did when he started the campaign was to carefully study his candidate: “His manner of speaking, his demeanor, his typical gestures, his favorite phrases, adjectives that he uses most often, etc. These are, apparently, little things, but they can never be changed: he is, and he must remain so. If you try to change a candidate, he will cease to be who he is and can never be who you want him to be. “
Political marketing is commonly criticized for converting candidates into a well-packaged product like soap. But it’s one thing to make small adjustments to the image. Another, very different, general reform: “There are people who change everything from hair color to how they dress, to how they express themselves, demoralizing citizens. This is not marketing, this is sheer madness. “
Duda was famous in the 2002 campaign to create the “Lulinha paz e amor” figurine. In the book, he talks a little about these behind the scenes. One of his innovations in the PT campaign was that Lula just smiled. Before that, he always seemed very serious, almost angry. And in fact, in personal communication, Lula has always been a sympathetic figure – regardless of the results of his administration, his charisma is undeniable, so much so that today he ranks well in opinion polls.
Since the book was launched even before the creation of Facebook, which appeared in February 2004, the book stands out as a big bargaining chip for the campaign on television, which has gained relative weight, especially after victories such as Bolsonaro in 2018. , relying mainly on powerful content distribution technology (which is not always the case) on networks.
But television remains important, and on both television and networks, a candidate cannot do without a well-defined communication strategy. “There is no politician with an executive or legislative function who can do without good communication advice. This is the first rule. And when I talk about the public relations team, I broadly mean a group that includes press relations, public relations, advertising and marketing, ”says Duda, naturally defending his own interests, but not without reason.
Died 16 August last year at the age of 77 Duda Mendonça was a Brazilian advertising genius. He was the subject of lawsuits while paying his monthly allowance and gasoline, he was investigated by Lava Jato, he became an STF defendant, and even made an award-winning statement that was approved by the Supreme Court. Something awesome for anyone who has gone through episodes like this one below.
In 1992, he was just hired to lead (finally the winner) Paulo Maloof’s campaign for the city of São Paulo. They were all at the meeting when Duda Mendonza’s accounting department called and said that there was an error in the down payment. “Dude, don’t even continue. Here, the agreement is being respected literally. If there was a mistake, it is definitely yours, ”the adviser said.
“I like correct, clear, direct things,” the advertiser explained. “My accounting department said you were wrong. We were paid the same installment twice. I just want to know who I am returning the money to. ” Everyone in the room lost their voice.
Dudley was a spiritual man. In August 1999, he decided to travel to the Camino de Santiago de Compostela with his son Alexander. Once there was some kind of lighting. I write down a summary: “I was not happy, but I was not sad either. No thoughts. Just a strange feeling of freedom, peace and well-being. For the first time in my life, I realized what I was looking for. It was not called happiness. His name was world. Then I started crying so much that I scared my son. “
Finding success can also jeopardize your happiness because it means giving up your personal life to devote yourself to business, he said. I finished reading the book and thought: hey, I would like to have a beer and talk to this guy. Now it doesn’t work anymore. But there is a book, and it is worth reading. Even with a delay of 20 years.
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Senator Fabiano Contarato (from PT), author of the law that expanded and established a national level for nurses – a project that was approved by Congress and sanctioned by Bolsonaro – took to social media to defend the paternity of the norm. According to him, Bolsonaro will use this issue for political gain.
“Bolsonaro is trying to claim the glory of the sanction, but he “forgets” to say that he vetoed the INPC fix. In practice, there will be no annual salary adjustment for nurses. We wish you complete victory! Let’s fight to override the veto,” Contarato tweeted.
Post that is distributed in groups and social networks
In another post, in a video, he said: “I am the author of PL 2564, which establishes a minimum wage (for nursing). I came here to warn you: don’t be fooled by President Bolsonaro. He authorized PL 2564 only because he knew that if he vetoed it, we would override the veto. I want to remind you that all 81 senators voted for the 2564 PL, and out of 513 federal deputies, only 12 voted against, including the son of the President of the Republic (Eduardo Bolsonaro).”
Posts linking Bolsonaro to the project are circulating on social media and discussion groups, mostly from Bolsonarists, with no attribution from Contarato.
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A letter for democracy will be read on the stairs of Ufes
Civil society organizations such as Transparência Capixaba, Convergência Democrática, Sindijournalist, Adufes, Sintufes, DCE of Ufes and others are participating this Thursday (11) in an impartial civic action with the reading of the Letter to the Brazilians in Defense of Democracy. . The letter calls for the protection of a democratic rule of law and respect for the election results.
The action will take place on the stairs of Teatro da Ufes and is scheduled for 16:00. The same event must occur simultaneously in other states. In São Paulo, the action will take place at USP Law School, where the letter was written. Outside the college, in Largo de San Francisco, screens will be set up for those who wish to follow them. The signatories of the 1977 letter to the Brazilians will also be present, in addition to representatives of organizations supporting the letter, which has already collected more than 830,000 signatures.
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Anti-fascist PM acquitted in social media criticism case
Judge Getúlio Marcos Pereira Neves of the Vitoria Court of Military Audit opened an investigation by the Military Police (IPM) against Prime Minister Corporal Vinicius Curzone for allegedly insulting the Corporation on social media.
Curzone is the coordinator of the anti-fascist police group in the state, and on the group’s Instagram would be critical of public safety in general, defending the principles the group believes in. The group would also post a note in solidarity with government candidate Captain Souza (PSTU), who is also an anti-fascist police officer and the subject of an investigation by the Corporation.
The decision was taken after the Military Prosecutor’s Office filed a motion to open a criminal case for an unexcused reason, which could lead to criminal prosecution. “Based on the foregoing, I satisfy the request of the Military Prosecutor’s Office and determine the introduction of these, upon dismissal and other precautionary measures, including the disposal of weapons and items, in the form of relevant legislation,” the excerpt from the court decision says.
Querzone is still responding to administrative disciplinary action (PAD) internally for the same reason.
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“Harder than a Candidate”
Senator Rose de Freitas (MDB) still has interim deputies on the slate for re-election. He argues that it is difficult to accommodate permanent substitutes. “It’s harder to include an alternative than it is to list a candidate,” the senator, who is president of the MDB in Espírito Santo, told Colone.
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Vinicius Simões trades an urn for coordinating Gandini’s campaign
Gandini and Vinicius Simões (center)
Former Chairman of the Vitoria House of Councilors Vinicius Simões (Citizenship) withdrew from the elections to the Federal House. His name no longer appears on the PSDB-citizenship federation protocol, which was submitted to the Electoral Court. He will coordinate in the capital the campaign for the re-election of State Deputy Fabrizio Gandini (Citizenship).
“After evaluating the entire current political scenario, especially the local scenario, and talking to our political group, my family and I decided to shelve this project and step back,” Simones said. He also said he wanted to focus his performance on Vitoria. Simões is the First Deputy for Citizenship in the Chamber of Deputies. If one of the councilors of your party is elected as a deputy, he becomes an adviser.
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Violence against women in debate
The State Public Ministry held last Friday afternoon (05) the IX State Meeting on the María da Peña Law with lectures on the topics: “Gender and racial political violence against women” and “Psychological violence against women”. The event was opened by the head of the parliament, Luciana Andrade.
According to the Minister of Security (Sesp), from January to July of this year, 52 women were killed, of which 18 (35%) by femicide – 5 of these crimes in the Capital Region, 4 in the North. , 2 in the south, 4 in the northwest and 3 in the mountainous region.
United States President Joe Biden returned to star in the Tuesday 9 gaffe. After listening to Senate Majority Leader Chuck Schumer’s speech, the Democrat greeted the speaker and extended his hand again seconds later. Greetings.
Biden shakes hands with Schumer, and after a few seconds forgets that he just shook hands with Schumer. pic.twitter.com/ZcKi2YRyle
This isn’t the first time Biden has filmed a handshake scene. In April, after speaking at North Carolina State Agricultural and Technical University, The Democrat stepped down from the pulpit, turned to the right, and held out his hand, as if to shake someone’s hand. But there was no one there.
An excerpt from a comedy show Studio 22, aired in Saudi Arabia, went viral on social media. The video portrays Biden as incapacitated. The sketch also teases US Vice President Kamala Harris.
The actor playing the Democrat is unaware of his surroundings and looks like he’s about to fall asleep.. Kamala’s character tells the president what to say and do. At the end of the video, Biden finally falls asleep.
“Thank you very much! Today we will talk about the crisis in Spain,” Biden said. “Yes, we will talk about the crisis in Africa. Yes, Russia! I want to talk about Russian President Putin. Yes, Putin. Listen to me, I have an important a message for you. The message is: … And the President of China … What? Haven’t I finished talking about Russia? Thank you for correcting me, First Lady. Thank you very much! God bless them…”
Hours after it was revealed that the FBI raided his residence in Mar-a-Lago, Florida, Donald Trump posted a campaign video on his Pravda social network, fueling rumors that he was preparing to announce his re-election to the presidency.
The video, which is nearly four minutes long, begins in black and white with the sound of thunder and the former president’s voice announcing that America is “a nation in decline.”
Trump lists what he says are the country’s problems and failures, and then the video is shown in color with an upbeat message because “soon we’ll have greatness again.”
Rumors that Donald Trump wants to announce his re-run in the 2024 presidential election have been circulating for weeks and have been resurrected with this video posted today after the searches, which point to a criminal investigation into the former president.
Speaking at the conservative CPAC forum on Saturday about a possible 2024 candidacy, Trump said “maybe it needs to be done” while presenting himself as “harassed” by Democrats.
“If I had stayed at home, the persecution of Donald Trump would have stopped immediately, but I can’t do that because I love my country and I love the people.”he said.
“America’s return will begin in November and will continue at an unstoppable pace that we will create in November 2024.”said another in a speech for almost two hours.
Reacting to the search for a potential Republican nominee, former U.S. Attorney Dennis Aftergut told NBC News today that the Justice Department’s move against Trump would “only spur” his presidential ambitions.
“Trump may believe that the indictment will help his political profile by furthering the campaign’s enduring theme that he is a reviled martyr.”says Aftergut.
The former prosecutor also emphasized that even if Trump is charged and found guilty of the crime, it will be sometime before November 2024, and this will give him the opportunity to say that he will appeal the verdict and may remain in the race.
Political scientist Jeffrey Cummins recently told Lusa that investigating and prosecuting a potential president is uncharted territory in American history.
“It is not clear what will happen if a criminal case is initiated and Trump wins the election. We’ve never had such a situation.”he said.
The events in Mar-a-Lago provoked a strong reaction from conservative commentators and supporters of Donald Trump, some of whom spoke of “war” and “civil war”. Such was the case with white supremacist Nicholas J. Fuentes, website The Gateway Pundit, and commentator Stephen Crowder.
The FBI searches, according to sources cited by various media sources and confirmed by his son Eric Trump, are related to classified documents that Donald Trump removed from the White House and took to his residence in Mar-a-Lago without permission, which is a crime. .
Section 18/2071 of the US Penal Code prohibits the concealment, removal, mutilation, deletion, or destruction of documents belonging to the US government. Punishment can range from a fine to three years in prison, and if convicted, the defendant can no longer hold official positions.
In January, the National Archives discovered that Trump had taken home 15 boxes of documents, including items containing classified national security information, and briefed Congress.
An FBI search warrant had to be authorized by senior Justice Department officials and signed by a federal judge if there were strong indications that a crime had been committed.
With Trump’s possible re-run for president, Trump and the Republican Party are accusing the Justice Department, led by Merrick Garland, of politicizing justice and using it as a weapon against political opponents.
House Minority Leader Kevin McCarthy has vowed to investigate Garland and the Department if Republicans regain control in the November midterm elections, as polls predict.
But former U.S. Attorney Brian Jacobs told NPR radio that the political calendar cannot pause or speed up criminal investigations.
“I think prosecutors in the Justice Department know they can’t choose the timing of investigations or criminal charges to influence any election.”.