Connect with us


Portugal could become European e-commerce hub – Technologies



Portugal could become European e-commerce hub - Technologies

The founder of the Chinese group, Xinxuan, said in an interview with Lusa that Portugal could become a “European hub” for live commerce, a strategy to promote and sell products through live video.

“There are many opportunities in Portugal to develop ‘live commerce’, but this may require joint promotion of government and companies,” said Xinxuan Group founder and CEO Xin Yuzhi in a written response to Lusa’s question about the strategy for developing the concept in Europe and, in particularly in the Portuguese market.

Xin Yuzhi stressed that Portugal “is already a leader in the development of fiber optic lines in Europe thanks to the Portuguese government”, adding that the executive branch can also “implement appropriate policies to promote the development of basic infrastructure for“ live commerce ”, as“ it will help increase coverage of electronic payments (“electronic payments”), facilitating the development of logistics companies “or the creation of specialized training courses and academies for this new form of business.

“Portugal may even become a” center ” [centro] for “live commerce,” says Xin Yuzhi, founder of what is considered one of China’s leading e-commerce live TV broadcasters.

The official added that this intention – to turn Portugal into a “hub” – could be “made public” prior to this year’s Web Summit, to which Lisbon “has contributed since 2016 to become a place where people and businesses are changing the world. technology industry “.

In addition, he adds, “Portuguese e-commerce companies need to have an open mind about the changes that are shaping the industry and are actively driving the growth of this new form of online sales and marketing.”

See also  Citigroup fires unvaccinated employees in the US

In his opinion, live Portuguese e-commerce companies “could strengthen exchanges and cooperation with Chinese companies” in this area.

In fact, “Xinxuan Group is pleased to share relevant experience, promote cooperation and conduct deep cooperation in terms of sales volume, brand communication and international cooperation,” the official emphasizes.

“I look forward to working with other European brands, especially Portuguese ones, to increase their sales and popularity in China through Xinxuan live streaming,” he concludes.

For example, on November 11, during Double Eleven (also known as Singles Day), which is considered the biggest shopping day in China, “sale night” on the Xinxuan Group’s broadcast platform. Vivo could be the equivalent. by the year of sales in the largest shopping center, ”he explains.

“Therefore, I hope that European and Portuguese brands will feel the power and benefits of living commerce,” he emphasizes.

Xinxuan Group was founded in 2017 and currently has four subsidiaries, each dedicated to different business segments: product selection and control; Business cooperation; training and managing Key Influencers (KOLs) who are professional sellers of various live broadcasts; and the incubation of brands created by Xinxuan himself.

When asked how much the live commerce market is now worth, he notes that at the end of last year there were “over 81,000 companies involved in live broadcasting in China,” and among them, “over 65,000” had been established in 2020. which is “about 10 times” the number of companies in this segment created in the whole of 2019.

See also  Brazilians to build electronic circuit board factory in Sura with support from Portugal 2020 - Notícias de Coimbra

According to consultancy iiMedia Reserch, the number of online streaming users in China reached 587 million in 2020, and is estimated to grow to 635 million this year and to 660 million in 2022.

According to him, last year, the total volume of goods on Taobao Live reached 400 billion yuan (about 52 billion euros).

This year “the scale of the live commerce market will reach billions,” he says, noting that iiMedia Research predicts the size of this market in China will reach 1.2 trillion yuan (about 157 billion euros). year.

KPMG and AliResearch already estimate about two trillion yuan, which in 2021 will be about 261 billion euros.

When asked that “direct streaming trading” is successful in Asia but still not widespread in Europe, Xin Yuzhi pointed to the “popularity” of electronic payments and “low Internet prices” as the main reasons. The large number of mobile Internet users and the fact that the e-commerce industry in Asia has developed “earlier and more mature than in other regions.”

In addition, he stresses, the use of short videos “helped develop a market for real trading.”

With regard to plans for the next four months (until the end of the year), the CEO said that “Xinxuan will continue to increase sales of Chinese domestic goods.”

At the same time, “we will also develop broader partnerships with European brands and help more European products enter the Chinese market through Xinxuan live streaming,” he adds.

“We hope to introduce new Portuguese products” to this “thriving market,” he stresses.

See also  Lufthansa releases first photo of its highly anticipated Boeing 787-9 already painted

“Since the beginning of this year, the Xinxuan Group has entered the full-service marketing 3.0 era rather than the 2.0 living commerce era,” he says.

In other words, “From sales to the top, Xinxuan has begun to penetrate into a deep strategic area by providing a full range of brand marketing services,” and “in the next four months,” Xinxuan will follow this strategy, he concludes.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


ITA Airways may be partly in the hands of the Italian state railway



ITA Airways may be partly in the hands of the Italian state railway

The Italian government is exploring new possibilities for the sale of ITA Airways, which could involve Lufthansa and the national rail company, Ferrovie dello Stato (FS). This is reported by the Italian newspaper Corriere della Sera. Earlier this month, the government announced it would resume talks with Lufthansa after inconclusive talks with a consortium formed by Air France-KLM, Delta Air Lines and Certares.

Lufthansa said last week through a spokesperson that it remains interested in the acquisition. The original partner of the German group, the sea carrier MSC, refused to negotiate.

With FS, the Italian government, along with Lufthansa, has a new takeover candidate for the airline. Reuters news agency reports that government documents show the government wants to sell 51 percent of ITA to Lufthansa for 250 million euros, with 29 percent to go to Ferrovie dello Stato, with the rest remaining in state hands.

With the partial acquisition, ITA FS will be able to use a combination of air and rail transport. Moreover, it already offers high-speed lines connecting the main cities of Italy, the Italian newspaper writes. Cooperation can facilitate the transition to both modes of transport.

Having FS as an airline partner was nothing new, as the state-owned railway was also a shareholder in the bankrupt Alitalia. The difference here is that if there is Lufthansa in the package (if these plans are confirmed), it is the Germans who should have control and will dictate the step of the company, which is unprofitable today.

See also  Citigroup fires unvaccinated employees in the US

Continue Reading


Tesla announces another recall of 80,000 vehicles, and some even have to be recalled



Imagem Tesla recall

Tesla cars suffered this year a large number of requests for “collection”better known as the process revoke🇧🇷 Trouble again and 80,000 vehicles in China will be recalled. If many of recalls was an easy decision as it was over the air (OTA) it really obliges the owners to take the car to the workshop.

In fact, this year, many millions of Tesla electric vehicles received revoke for fixes.

Many of the reviews are related to issues resolved via OTA.

Whenever there is a safety issue, the NHTSA must issue a "safety recall", even if the car manufacturer does not have to physically recall any vehicles, leading to some confusion.

Once again last month, Tesla's "1 Million Vehicles" collection of vehicles generated a lot of news as the impact on drivers was almost negligible considering the update only changed via OTA the software that runs the car system. to work with windows.

These cases have prompted Tesla CEO Elon Musk to complain about the term "recall = collection" and how it is being used in the media against Tesla. Today The American company again announced new collections in China about 80,000 cars.

13,000 Tesla electric vehicles have seat belt problems

The recall includes 67,698 imported Model S and Model X vehicles with a battery-related software issue, according to Chinese authorities. Again, the fix is ​​a simple software update. Nonetheless, this time there is also a physical collection due to the problem with the seat belt in approximately 13,000 Model 3 vehicles: 2,736 imported and 10,127 made in China.

over 20 recalls there were many collections in 2022. However, Tesla is not the only automaker to be hit by major recalls this year. OUR Ford also just confirmed that it is recalling another half a million vehicles. due to fire hazards, and many car manufacturers have also recalled millions of vehicles this year.

In any case, the fact that the vast majority of calls from electric brand a quick fix with over-the-air (OTA) software updates — rather than taking cars back to the dealership like other car manufacturers — shows that Tesla's level of connectivity to its cars is a huge advantage in the industry.

The software update system (OTA) allows the buyer to fix many problems easily and conveniently, and for Tesla itself means big money savings.

See also  There are changes in Cybertruck! Tesla is testing a new pickup design
Continue Reading


Lidl wants to dominate the fast-charging market for electric vehicles at affordable prices



Estação de carregamento, no Lidl, aberta 24 horas por dia

One of the EU’s goals for electric vehicles is to guarantee charging points so that tram drivers don’t have to worry about being on the road when they travel. To meet this need and dominate this market, Lidl intends to offer affordable prices.

We may soon see this initiative in more supermarkets.

Despite being a supermarket chain, Lidl has been guaranteeing electric vehicle charging stations in its stores for some time. However, a new journey has now begun, the launch of the first ultra-fast charging station, which has the distinction of guaranteeing a price well below what can be found on the market.

With this new equipment, in addition to the aesthetic aspects, Lidl takes on technical and cost commitments, guaranteeing the best on the market. After all, she not only placed the charger in her supermarkets, but also created, in turn, a space with protection for vehicles, users and chargers, in an area open 24/7 (i.e. 24 hours a day, 7 days in Week). . . .

This provides better visibility of the infrastructure and reduces the risk of internal combustion engine vehicles occupying space reserved for electric vehicles.

Lidl bets on affordable charging points

The first station will be installed in a Lidl supermarket near the French city of Lyon. The space is equipped with five charging points ranging from 22 to 360 kW. Thus, each client will be able to choose the one that best suits his needs.

For example, a 22 kW charger has a competitive cost of 25 cents per kWh. When we move to more powerful stations of 90, 180 or 360 kW, the price becomes 40 cents higher per kWh.

The strategy adopted by Lidl in some of its stores is already rolling out to other countries, such as Germany, where the supermarket chain is installing its first fast-charging stations, with 150kW stations priced at 48 cents per kWh.

Read also:

See also  BMW may adopt a direct sales model similar to Tesla's
Continue Reading