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The most trending brands for Portuguese consumers – Marketeer

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Havas’ Meaningul Brands 2021 study revealed which of the 10 brands that Portuguese consumers consider to be the most relevant, with the three Portuguese names on this list.

Delta, Compal and Continente are the three Portuguese brands on this list that have joined Decathlon, Google, IKEA, Mercedes-Benz, Nivea, Olá and YouTube.

The study says there are brands that have achieved greater relevance by adjusting their message and offering to meet the needs caused by the pandemic. For example, Continente with access to essential goods, Google and YouTube with access to information and entertainment, IKEA to make your home more comfortable and versatile, and Decathlon to provide the materials you need to increase your physical activity.

We’ve talked about the purpose of brands for a long time, and this new wave further underscores the need for brands to act with sincerity, consciously contributing to building a better society, going beyond the functional benefits of a product (which should never be underestimated). It is important to think about how brands can impact individual and collective well-being over the long term by adapting their offerings to needs and sensitivities that have intensified and that will persist. ”- Sofia Vieira, Director of Analytics and Strategy, Havas Media Group. …

Research shows that there is a gap between consumer expectations and brands’ perception of delivery, which translates into a relevant number: 68% of brands can disappear without consumer concern.

It is also mentioned that while 71% of Portuguese think they have a responsibility to make a difference, 83% believe it is time for brands to act for the good of society and the planet. If yes, then 72% of respondents said they are ready to reward them.

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Brands still have a long way to go, though: 81% say they’re tired of empty promises, and 72% say they prefer to buy brands that go beyond making a profit. 84% of Portuguese believe that brands should support people, and 88% believe that they should support their employees as well.

Finally, the study says that 74% of Portuguese want a more up-to-date experience. To meet expectations, brands must support consumers (protect their purchasing power, offer solutions that make their daily lives easier and save time, encourage healthier lifestyle habits, promote greater satisfaction). But they must also contribute to building a better future – helping the Portuguese to look to the future through the acquisition of new skills and ideas (such as access to culture and education).

Supporting the economy is also important, namely stimulating local production and creating jobs, which makes the supply and value chain more sustainable. The goal is for the consumer to play an active role in building a better future by becoming a driver of change.

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Economy

Everything has been delivered. 10 Bugatti Centodieci are already in the hands of the owners

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Everything has been delivered.  10 Bugatti Centodieci are already in the hands of the owners

OAll Bugatti Centodieci have been delivered, the Molsheim-based brand said on Monday. Cristiano Ronaldo received the number 07 in October this year. and Bugatti has now revealed that the latest unit – #10 – is already in the possession of its owner.

“The Centodieci combines all the values ​​of the Bugatti brand in an extraordinary package: rarity, innovation, heritage, craftsmanship and unrivaled performance. The production batch of 10 units was so in demand by our customers that it was sold before the Centodieci. was even officially presented,” said Christophe Piochon, president of Bugatti.

This latest example is finished in Quartz White with carbon fiber trim on the bottom and matte grilles. The brake calipers are painted in Light Blue Sport, as is the logo on the rear that refers to the EB110, the iconic Bugatti model that inspired this Centodieci. Inside, the predominant color is also blue, as you can see in the images above.

This block is powered by the same block as the other nine instances. The 8.0-liter W16 with four turbines is capable of developing 1600 hp. In terms of performance, this allows the Centodieci to hit 100 km/h in just 2.4 seconds and reach a top speed of 380 km/h.

Recall that each unit costs the owners eight million euros before taxes.

Read also: We already know when the Bugatti Centodieci fell into the hands of Ronaldo.

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Economy

The first Dacia hybrid. “The cheapest hybrid family on the market”

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The first Dacia hybrid.  "The cheapest hybrid family on the market"

BUT Dacia revealed this Monday that the hybrid engine has been available since March on the Jogger, the Romanian brand’s model known to be available with a seven-seat variant.

The Jogger Hybrid 140, Dacia’s first hybrid, will hit dealerships in March, but customers can expect and order it as early as January.

The price has been revealed by Dacia and since it’s only available in the seven-seater SL Extreme, it starts at €28,800. The brand claims it is “the most affordable hybrid family car on the market.”

Available in six existing colors to celebrate the launch of this hybrid, there will be a slate gray version, as you can see in the images above.

Equipped with a 1.6 liter four-cylinder petrol engine with 90 hp, the Jogger is also powered by two electric motors (a 50 hp engine and a high-voltage starter-generator). The total power is 140 horsepower. The electric transmission is automatic, four-speed, connected to an internal combustion engine, and two speeds are connected to an electric motor. This combined technology was possible, according to Dacia, only due to the lack of clutch.

Combined with the energy recovery levels of the 1.2kWh (230V) battery pack and the efficiency of the automatic transmission, regenerative braking delivers all-electric traction on 80% of urban journeys and saves up to 40% of fuel compared to a combustion engine vehicle.

Read also: Dual-fuel Dacia Jogger Eco-G. We tried 5 seater and LPG…

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Economy

See how Tesla tests its electric Semi truck in the worst-case scenarios

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Tesla Semi camião elétrico testes

Tesla has finally been able to bring its long-awaited Semi to market. This electric truck promises to revolutionize transportation and bring all the unique characteristics of this type of electric vehicle to this class of vehicles.

Now that the first units have been delivered, there is hope that they will finally be mass-produced and reach more transport companies. With so many promises to be kept, a new video is now emerging showing Tesla testing its Semi truck under worst-case scenarios.


Tesla Semi is already on the market

Like all Tesla electric vehicles, Semi follows the same line of creating a unique design associated with a platform with the most modern technology available. The proof is in what was presented to the public and surprised most people.

To prove the quality of this new proposal, Tesla published in your LinkedIn account new video. In it, he reveals some of the testing he's done to determine the strength and quality of the Semi's design and its (potential) durability.

Tests to prove its durability

It has been revealed that the Tesla electric truck is subjected to numerous tests and its application in the worst scenarios that drivers may face. It doesn't stop at the ruggedness of the Semi's designs, but goes further and focuses on the motors and batteries themselves.

This is the proof that many have been waiting for to ensure that this new proposal is not limited to a lot of autonomy. Its resistance is great and will provide greater durability, further enhancing the Semi's value and performance.

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high quality electric truck

Tesla has already showcased the Semi's quality with a video showing its truck driving roughly 500 miles on just one charge. The big news here is that he managed to make this long journey with a maximum load of about 37 tons.

Now Tesla remains to widely place the Semi on the market. At the moment, only a few companies have access to this new product, with a very long list of pending deliveries, who want to start mass-using this electric truck offering.

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