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Men’s makeup. An insult to masculinity or a form of freedom?

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Men's makeup.  An insult to masculinity or a form of freedom?

Last May, former baseball player Alex Rodriguez (known worldwide for dating singer and actress Jennifer Lopez) surprised the audience by announcing his first makeup product, The Blur Stick, a flaw corrector released on the set of menswear brand Hims. … As an athlete, 45 years old and “the stereotypes of masculinity that surround him”, this will not be the “expected role model” for a man who gives his face to the cause. But the truth is, this isn’t the first time a man has broken the “norm” in recent years: singer Rihanna, who introduced her cosmetics brand Fenty Beauty in 2017, was one of the first to include men. in his project pulls stars like British actor Daniel Kaluuya, who used one of his bases for the 2018 Oscars; and rappers A $ AP Rocky and Lil Nas X, who were brand ambassadors.

Rapper Lil Yachty also launched a series of nail polishes this year, according to his website, “for all genres.” “If you think nail painting is a way to show your creative side, if it fits your aesthetic, you shouldn’t be judged for it. The opinions of others should not determine what you want to do. This line reflects that. “

A GROWING TREND IN THE COSMETIC MARKET While this “deconstruction” is largely the result of social media posts and publications by internationally renowned artists who want to demystify the issue, more and more brands are emerging that are “embracing” this “phenomenon.” Jean Paul Gaultier began pioneering the “way” in 2008 with Monsieur, a line of beauty products for men, despite the understanding that he would be betting on a market that was “not yet ready.”

But the paradigm shift has been welcomed by other companies in the sector hungry for a new market. Brands have shown more and more attention and interest by launching grooming and cosmetics lines for men. Chanel, for example, announced in August 2018 a makeup line for men, consisting of foundation, lip balm and eyebrow pencil. The same has happened with other brands such as Yves Saint Laurent, Tom Ford, Menaji and Myego, which in 2019 created specialty products for men like eyeliners, dark circle correctors and self-tanning creams, following a commercial strategy. which envisions came to globalization “gradually”.

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Two or three years ago, few men started using this type of product: according to a 2013 study by The State of Men, although 54% of men already used moisturizers or eye creams, only 9% used foundation, 11% bronzer and 10% Corrector. But times have changed and the most recent research points to an evolution in this sector. A 2019 study by Morning Consult found that a third of Americans under 30 would consider wearing makeup, and that number drops to 23% when age is removed. Also, according to the consulting company Grand View Research, in 2019 the global market for men’s cosmetics reached $ 47,500 million (approximately 39 billion euros). In Portugal, the percentage of men using facials rose to 84%. A 2019 study by L’Oréal Portugal also found that 75% of Portuguese men have already used beauty products, and 89% actually played an active role in the selection and purchase of the products they use. However, 64% still use unisex bands.

QUESTION “UNISEX” “Because most of the male population is still reluctant to buy products that are considered feminine,” Romain Carrega, CEO of the Shiseido brand, explained in a statement to Spanish newspaper El País. combining moisturizer, correcting pencil and eyebrow pencil) in its new release, deciding to exclude the word “make-up” from the “presentation”. “On the one hand, we want our consumers to understand that this is part of their concern and another step that can be included in their daily routine. On the other hand, if we decide to classify them as “unisex makeup”, they will be located on the shelves intended for women at the point of sale, which will make men resist, ”she explained.

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While agents in this sector tend to approach the “gender-neutral message,” the reality cannot be “ignored” as packaging suits every preference and need. Olympia Pallares, director of marketing for the Givenchy brand in Spain, who recently launched the Mister de Givenchy line, explained to the same newspaper that the brand was designed to “attract those far behind,” thereby expanding its audience. Something similar happened with Nyx, who, while she didn’t change the presentation of her products, decided to change her message: “We started out with innovative campaigns with some men. […]… Now we are bringing this into everyday life, we want men to understand that they can use the products every day, ”explained Silvia Pellissa, head of the brand.

A JOURNEY TO THE PAST The point is, over the years, the idea that dark circle correctors, foundations, lipsticks, and eyelash masks are exclusively for women has been shattered. But if we set a timeline, we may be surprised at realities that often elude our memory. In ancient Egypt, for example, wearing an eyeliner (which appeared around 4000 BC) was something that only a person of high standing could do; in ancient Rome, men also used red pigments on their cheekbones (today it is considered a blush), and many painted their nails with a mixture of fat and pig blood (a characteristic that made them attractive). In other words, for millennia, makeup has been used by both sexes as a “ritual of overall beauty and without any prejudice.”

In the 16th century in England, Isabella I, makeup was already very popular, it was considered a symbol of high status. The gentlemen underwent beauty treatments that included egg and honey masks to smooth out wrinkles and exaggeration of white powders, which at the time were produced using harmful lead (now considered toxic). A century later, King Louis XIII of France, better known as Justo, brought wigs into fashion among French men of the time, who went bald at the age of 23.

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The aristocrats continued to wear their powders and wigs until the Church intervened in the mid-nineteenth century, believing that the use of this type of cosmetics would be just a common resource “among prostitutes.” Reaching the 20th century (crazy 20s and 30s), with black and white cinema, accent makeup was necessary to show the desired result on the screen. Since then, every decade has been released, and there are several stars who are considered the pioneers of this phenomenon, such as David Bowie, Freddie Mercury, Elton John, Prince, Boy George and Jared Leto, who have used extravagant makeup as their brand image. In addition to singers and actors who already use cosmetic products in this century, French President Emmanuel Macron spent 26 thousand euros on makeup in the first 100 days of his reign.

This business reality is increasingly present on social media, especially on Instagram, with a series of handsome guys (the name is given to young people who give their face to brands and take lessons on how a man should apply makeup). In 2016, CoverGirl announced James Charles with 7.8 million Instagram followers as its first male ambassador for an eyelash mask promotion campaign.

In Portugal, the road is still “long”, but more and more men are preoccupied with their aesthetics and get rid of stigma and prejudice by using all kinds of cosmetic products.

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Exposed. Images Proving Thiago Rodriguez Wasn’t Defeated, He Just Fell

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Exposed.  Images Proving Thiago Rodriguez Wasn't Defeated, He Just Fell

Brazilian actor Thiago Rodriguez, 42, was exposed by CCTV footage near the site where he was allegedly attacked and robbed. After all, he had just fallen from the structure on which he was sitting, and hit his head and face on the ground, which led to injuries.🇧🇷 He ended up lying on the floor for about 30 minutes until he was rescued by two people passing by who helped him. The case angered the Brazilians.

Thiago Rodriguez Injured” data-title=”Thiago Rodriguez Injured – Exposed. Images Proving Thiago Rodriguez Wasn’t Beaten, He Just Fell – MAGG”>

It was the Brazilian Civil Police itself that released the CCTV images showing that the thesis defended by the Brazilian actor, who is currently starring in the TVI soap opera Quero É Viver, is not true. Police Chief Bianca Lima confirmed to Record TV’s Domingo Espetacular that the fall was the cause of the actor’s injuries, not the robbers’ aggression.

The images were captured by cameras at a commercial establishment located in Plaza Santos Dumont in Rio de Janeiro, 200 meters from the Jockey Club where Thiago went to party and was expelled from. According to the records, it was 5:40 in the morning when the actor sat on a metal structure, which is located in the square, lost his balance and fell face down on the ground. Only at about 6:10 am he was rescued by two people passing by. However, it is not clear if these people stole the actor’s mobile phone, which has since disappeared, or if Thiago simply lost it in the fall.

The fall of Thiago Rodriguez” data-title=”The fall of Thiago Rodriguez is a revelation. Images Proving Thiago Rodriguez Wasn’t Beaten, He Just Fell – MAGG”> The fall of Thiago Rodriguez

As a result of the fall, the actor received cuts on his head and was even forced to put a few stitches on his head. After that, Thiago went to file a complaint with the police, claiming that he was attacked and robbed by criminals. But that theory didn’t make much sense as the actor still had the wallet and backpack he had that night. “A backpack with things, a wallet and a rope were with him. And we wondered if anyone who goes for such violence would take only a mobile phone,” the police chief explained.

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After all, Thiago Rodriguez was not beaten. The actor will be left alone – News

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After all, Thiago Rodriguez was not beaten.  The actor will be left alone - News

Brazilian authorities have denied the story of an alleged attack that allegedly targeted Thiago Rodriguez. The police, agreeing with the video, which is already circulating on social networks, indicate that the actor did fall alone.

Security cameras in buildings near where Thiago Rodriguez was found show him sitting on an iron and falling forward moments later.

The G1 website guarantees that the authorities will suspend the investigation into a possible robbery, given that “the investigation has proven the absence of criminally significant facts.”

However, it is still necessary to understand where the actor’s mobile phone is located. The police, according to the same media, are trying to understand if it was stolen when Thiago was lying on the ground unconscious.

Recall that the 42-year-old artist said that he was robbed at the exit of a bar in Rio de Janeiro.

Thiago Rodriguez is part of the cast of the soap opera Quero É Viver currently airing on TVI.

Watch the video below, published by the Brazilian press, in which you can see the fall of the actor.

Read also: First images of Thiago Rodriguez after brutal attack

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Diana Chavez admits: “I hated Christmas from the age of 11 to 30”

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Diana Chavez admits: "I hated Christmas from the age of 11 to 30"

Diana Chavez he lost his mother to cancer when he was only 11 years old. Since then, he does not like Christmas, but everything changed with the birth of his daughter. Pilar10 years, as a result of relationships with Cesar Peixoto.

“Christmas for me is just another day, as it should be for kids who may have gone through the same thing as me. I hated Christmas from 11 to 30when my daughter was born. I hated Christmas. Now I love it again”said in an interview with TV 7 days.

The SIC host described how the day goes: Only men cook in my house🇧🇷 My father, Cesar, my sons-in-law, they cook. Well, my mother-in-law and my daughter-in-law, no! My sisters and I will take care of the French toastwho are the best in the country, and maybe in the world”he decided.

DIANA CHAVES Recalls her daughter’s moment and confesses: ‘I miss them so little’

However, the youngest also ventured into the preparations, including Pilar. “She already cooks, simple things, but she cooks. He cooks tapioca himself, has already learned how to make steak for his birthday, he cooked steak for dinner himself. She is very adventurous, she makes cakes herself, when it’s someone’s birthday, she makes a cake.”he explained.

Diana Chavez also said that typical cod is usually served on Christmas Eve, but admitted: “Everyone loves cod at home, except for me. But also how. My father cooks octopus for me, but sometimes I eat cod and, I confess, it’s even delicious.”

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