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Men’s makeup. An insult to masculinity or a form of freedom?

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Men's makeup.  An insult to masculinity or a form of freedom?

Last May, former baseball player Alex Rodriguez (known worldwide for dating singer and actress Jennifer Lopez) surprised the audience by announcing his first makeup product, The Blur Stick, a flaw corrector released on the set of menswear brand Hims. … As an athlete, 45 years old and “the stereotypes of masculinity that surround him”, this will not be the “expected role model” for a man who gives his face to the cause. But the truth is, this isn’t the first time a man has broken the “norm” in recent years: singer Rihanna, who introduced her cosmetics brand Fenty Beauty in 2017, was one of the first to include men. in his project pulls stars like British actor Daniel Kaluuya, who used one of his bases for the 2018 Oscars; and rappers A $ AP Rocky and Lil Nas X, who were brand ambassadors.

Rapper Lil Yachty also launched a series of nail polishes this year, according to his website, “for all genres.” “If you think nail painting is a way to show your creative side, if it fits your aesthetic, you shouldn’t be judged for it. The opinions of others should not determine what you want to do. This line reflects that. “

A GROWING TREND IN THE COSMETIC MARKET While this “deconstruction” is largely the result of social media posts and publications by internationally renowned artists who want to demystify the issue, more and more brands are emerging that are “embracing” this “phenomenon.” Jean Paul Gaultier began pioneering the “way” in 2008 with Monsieur, a line of beauty products for men, despite the understanding that he would be betting on a market that was “not yet ready.”

But the paradigm shift has been welcomed by other companies in the sector hungry for a new market. Brands have shown more and more attention and interest by launching grooming and cosmetics lines for men. Chanel, for example, announced in August 2018 a makeup line for men, consisting of foundation, lip balm and eyebrow pencil. The same has happened with other brands such as Yves Saint Laurent, Tom Ford, Menaji and Myego, which in 2019 created specialty products for men like eyeliners, dark circle correctors and self-tanning creams, following a commercial strategy. which envisions came to globalization “gradually”.

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Two or three years ago, few men started using this type of product: according to a 2013 study by The State of Men, although 54% of men already used moisturizers or eye creams, only 9% used foundation, 11% bronzer and 10% Corrector. But times have changed and the most recent research points to an evolution in this sector. A 2019 study by Morning Consult found that a third of Americans under 30 would consider wearing makeup, and that number drops to 23% when age is removed. Also, according to the consulting company Grand View Research, in 2019 the global market for men’s cosmetics reached $ 47,500 million (approximately 39 billion euros). In Portugal, the percentage of men using facials rose to 84%. A 2019 study by L’Oréal Portugal also found that 75% of Portuguese men have already used beauty products, and 89% actually played an active role in the selection and purchase of the products they use. However, 64% still use unisex bands.

QUESTION “UNISEX” “Because most of the male population is still reluctant to buy products that are considered feminine,” Romain Carrega, CEO of the Shiseido brand, explained in a statement to Spanish newspaper El País. combining moisturizer, correcting pencil and eyebrow pencil) in its new release, deciding to exclude the word “make-up” from the “presentation”. “On the one hand, we want our consumers to understand that this is part of their concern and another step that can be included in their daily routine. On the other hand, if we decide to classify them as “unisex makeup”, they will be located on the shelves intended for women at the point of sale, which will make men resist, ”she explained.

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While agents in this sector tend to approach the “gender-neutral message,” the reality cannot be “ignored” as packaging suits every preference and need. Olympia Pallares, director of marketing for the Givenchy brand in Spain, who recently launched the Mister de Givenchy line, explained to the same newspaper that the brand was designed to “attract those far behind,” thereby expanding its audience. Something similar happened with Nyx, who, while she didn’t change the presentation of her products, decided to change her message: “We started out with innovative campaigns with some men. […]… Now we are bringing this into everyday life, we want men to understand that they can use the products every day, ”explained Silvia Pellissa, head of the brand.

A JOURNEY TO THE PAST The point is, over the years, the idea that dark circle correctors, foundations, lipsticks, and eyelash masks are exclusively for women has been shattered. But if we set a timeline, we may be surprised at realities that often elude our memory. In ancient Egypt, for example, wearing an eyeliner (which appeared around 4000 BC) was something that only a person of high standing could do; in ancient Rome, men also used red pigments on their cheekbones (today it is considered a blush), and many painted their nails with a mixture of fat and pig blood (a characteristic that made them attractive). In other words, for millennia, makeup has been used by both sexes as a “ritual of overall beauty and without any prejudice.”

In the 16th century in England, Isabella I, makeup was already very popular, it was considered a symbol of high status. The gentlemen underwent beauty treatments that included egg and honey masks to smooth out wrinkles and exaggeration of white powders, which at the time were produced using harmful lead (now considered toxic). A century later, King Louis XIII of France, better known as Justo, brought wigs into fashion among French men of the time, who went bald at the age of 23.

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The aristocrats continued to wear their powders and wigs until the Church intervened in the mid-nineteenth century, believing that the use of this type of cosmetics would be just a common resource “among prostitutes.” Reaching the 20th century (crazy 20s and 30s), with black and white cinema, accent makeup was necessary to show the desired result on the screen. Since then, every decade has been released, and there are several stars who are considered the pioneers of this phenomenon, such as David Bowie, Freddie Mercury, Elton John, Prince, Boy George and Jared Leto, who have used extravagant makeup as their brand image. In addition to singers and actors who already use cosmetic products in this century, French President Emmanuel Macron spent 26 thousand euros on makeup in the first 100 days of his reign.

This business reality is increasingly present on social media, especially on Instagram, with a series of handsome guys (the name is given to young people who give their face to brands and take lessons on how a man should apply makeup). In 2016, CoverGirl announced James Charles with 7.8 million Instagram followers as its first male ambassador for an eyelash mask promotion campaign.

In Portugal, the road is still “long”, but more and more men are preoccupied with their aesthetics and get rid of stigma and prejudice by using all kinds of cosmetic products.

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Diogo Carmona’s mother recalls reuniting with her son: “It was from the nerves. Tensed in the first minutes “

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Diogo Carmona's mother recalls reuniting with her son: “It was from the nerves.  Tensed in the first minutes "

This Tuesday May 17th Diogo Carmona and mother Patricia Carmonawere on SIC’s “Julia” program to talk about the peace that has been established between them after disagreements that have been the subject of media coverage in recent years, including allegations of robbery and aggression.

Giulia Pineiro asked the actor about what prompted him to take the first step towards reconciliation with his mother. “There was a time when I decided that I wanted to be independent and I was upset with my mother because of that. I decided to call him and we could make amends.”he explained.

“There have been many changes in my life over the past few years. I decided, “Okay, that doesn’t make sense. I’ll call you.’ I think it was a kind of pride.”he added.

Patricia says she was surprised:I was essentially afraid. It was the first e-mail, he offered to meet, and of course, I immediately agreed. The first meeting was nervous. Tension in the first few minutes because he is my son and I missed him a lot, just like in public. Then he began to recover very slowly. Things weren’t going well and they had to start staying and that had to leave him.”he said.

Maturity process

I reconciled about two years ago and since then everything has been going well between mother and son. “We had few discussions and we understand each other much better. We both learn from our mistakes” said Diego. Patricia, on the other hand, is very happy with her son, saying that it “I returned to my old sense of humor. I see him reborn. There is Diogo, who was before. So glad you’re back.”.

“What I needed was hugs. I didn’t think it was so soon. I felt that he was calm, in good spirits, with a maturity that I already knew, but which was hidden. He is calm and so am I.”highlighted.

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Watch the interview:

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Details of the scandal involving Sasha Banks and Naomi

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Details of the scandal involving Sasha Banks and Naomi

O this monday is raw was marked by a great deal of controversy WWE Women’s Tag Team Champions Sasha Banks and Naomiwhich forced WWE to completely change its plans for main event make show.

According to PWInsider’s Mike Johnson, Sasha Banks and Naomi disagreed with the plans and tried to change them, but ended up handed over the WWE Women’s Tag Team Championship and retired from the arena. The “Boss” had a meeting with Vince McMahon, but he did not want to change plans, and the fighter refused to fight. Rawaccompanied by Naomi.

According to Fightful’s Sean Ross Sapp, Naomi was expected to win the Six-Pack Challenge, which would likely take the spotlight away from the women’s tag team division for a few weeks, with the division’s lack of direction becoming the basis for the attitude. taken by women’s teams two champions.

Sasha Banks and Naomi attempted to have a match for the WWE Women’s Tag Team Championship against Dudrop and Nikki Ash for Hell in a Cell, but the request was denied. There was also speculation that Dudrop and Nikki Ash would interfere in a possible Raw Women’s Championship match between Naomi and Bianca Belair to later lead to a match for the WWE Women’s Tag Team Championship, but this request was also denied.

It goes on to say that Sasha Banks and Naomi did not want to work with Becky Lynch and Asukaand that there were no plans to force teammates, whether champions or eventual candidates, to fight each other.

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Interestingly, Sasha Banks only follows 6 Twitter accounts (two fans, Naomi, Tamina, John Cena and Snoop Dogg), unfollowing WWE, Vince McMahon and others. Naomi posted two tweets interesting a few days ago, in which seems to criticize WWE e identifies multiple fightersincluding those who no longer work for the company.


What do you think about this whole situation involving WWE Women’s Tag Team Champions Sasha Banks and Naomi?

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Pregnant Sonya Jesus invites her daughter to become the godmother of the child: “He immediately began to cry …”

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Pregnant Sonya Jesus invites her daughter to become the godmother of the child: “He immediately began to cry ...”

Sonia Jesus is pregnant for the third time and found out the sex of the child this Sunday, May 15, during the gender reveal tea, which brought together the family and friends of the former Big Brother 2020 contestant.

The announcement of the baby’s gender was made just today on TVI’s “Dois at 10” live program, where Sonia Jesús and her husband Vitor Soares were present, and Here we believe.

In a conversation with Maria Botelho Moniz and Claudio Ramos, a businesswoman shared one of the moments that happened yesterday during a party: “I cooked something very cute (…) I invited Maiara to be godmother”revealed Sonya Jesus.

“It was also a very beautiful moment. I invited at that moment”

Sonia Jesus also shared how her eldest daughter reacted when she received the invitation: “She was crying, they made me a very beautiful body (…) and I put Maiara and Naisa at the DJ booth (…) I gathered everyone and said “Nissa has a surprise for Maiara”, she gave it to her, it was in the package, she opened it and started to read, she immediately started crying and said, “I accept.” It was a wonderful, wonderful moment.”

Remember that Sonia Jesus and Vitor Soares will become the parents of a boy who will be named Fabian. The couple is the father of Maiara and Naisa, aged 10 and 7.

Watch the moment here at minute 3:08

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