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“I am translating” segurês “into Portuguese”



"I am translating" segurês "into Portuguese"

A mechanical engineer by training, with an MBA in finance from FGV and Columbia University, Marcelo Blay has an insurance market in his blood. His grandfather started working in this segment in 1927, and at the age of 56, after a long career as an executive director in the insurance market, he decided to start a business and start his own insurance company. Marcelo repeated the experiment.

After working for 20 years at companies such as Porto Seguro and Itaú Seguros, where he was executive vice president, he decided to go into the business himself, but in an online environment. In 2011, he founded Minuto Seguros, an insurance sales platform that has become one of the most successful examples of Brazilian startups.

According to him, only during the pandemic, sales of life insurance grew by more than 80%, and sales of home insurance – by more than 70%. However, auto insurance remains Minuto’s core business, which still has around 30 million potential customers in Brazil.

The company is one of the strongest candidates for the unicorn role this year. second County Startup Ecosystem Reportwhich names it among 16 other startups with the potential to exceed $ 1 billion in market value, Minuto Seguros is the online sales leader today. And he has already expressed his intention to go public in the near future, which is still driven by market conditions.

In Blay’s assessment, two decisions were fundamental to business success: maintaining human services to support the technology proposal and transparency. The site replaced insurance industry jargon with simple, straightforward counterparty language, he said. “When you have an accident, you don’t want to be listened to chat bot“, He says.

Here are some highlights of the interview with the CEO of Minuto Seguros:

1 – Entrepreneurial vein in the family

“I have been working in the insurance market for 32 years, and my grandfather’s story proves that the transition from a traditional market to entrepreneurship is possible. He took this step at 56 by starting his own insurance company. When I was 44, in 2011, I made the same decision when I noticed a certain movement in Itau, where I was vice president of insurance. The insurance company was going to turn from a manufacturer of insurance products into a distribution channel. I understood that I needed to find my place. 10 years ago, nobody worked with digital insurance, so this was a unique opportunity to start something unique. ”

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2 – Pioneer in digital contracts

“When we first appeared, everything was very new and, like any new development, it seemed a little threatening. But all my personal, family and professional experience with the environment gave me the opportunity to explain my idea to insurance companies. It took many months to waste shoe soles and saliva to explain that this model came to add business. Bradesco, Mitsui Sumitomo and Zurich were the insurance companies that first decided to bet on our business. They also decided to test themselves, and we learned together in the process. We started system integration and fulfilled a number of technical and legal requirements to gain access to your technology environment. Today on our portal we work with more than 30 insurance companies ”.

3 – Uber insurance companies

“When we arrived, other brokers saw us as competitors. Today, there are 100,000 insurance brokerage companies operating in Brazil. They were very afraid of an operation like ours, they imagined that we would be like Uber for a taxi. Over time, they saw that we attracted another client who had never taken out insurance before. The insurance market is underdeveloped, we still have a very significant growth potential. Imagine that out of 48 million passenger cars, only a third is insured. We have over 30 million potential clients. When it comes to home or life insurance, less than 10% of people have this type of insurance. In small and medium-sized companies, only 10% have some type of insurance. More than 70% of our clients have never had insurance before, so in the end we expanded this market. “

4 – Personalization technology

“Brazilians are generally unfamiliar with the insurance industry and usually react to it. I joke that no one wakes up wanting to take out insurance. We understand that offering people the best product for what they need is ideal. If we gave our clients complete flexibility in customizing their insurance, they would end up choosing the lowest price and, without knowing the industry jargon, could make the wrong choice and run out of coverage when they needed it. With the help of artificial intelligence, big data and algorithms, we can offer the most suitable pre-formatted plans according to the type of vehicle and socio-demographic profile of the client. When I present to your profile 5 or 6 more suitable options and allow you to compare sentences in simple language, without jargon, I allow you to compare orange to orange when you make your choice. I’m translating Sure into Portuguese “.

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5 – Social service as a differential

“Minuto’s great idea that allowed us to become the market leader was to understand that the customer needs human service. I’d say 95% of people contact before taking out insurance. Should we ask for more specific customization in addition to the ones we present, or even bargain for the price. This is when applying for a job, but imagine in case of an accident. You don’t want to talk to a chatbot if you have had a death or illness in your family. We do not hide our 0800 numbers on the website, all our phone numbers and communication channels are very clear to the customer. ”

6 – Life and home insurance during a pandemic

“Auto insurance is in spontaneous demand because people are usually more aware of the risk they are exposed to. He represents 80% to 85% of our employees. When we talk about health insurance or life insurance, both for individuals and companies, this demand is lower. During the pandemic, we had an increase in claims for life insurance by more than 80%, and for home insurance – from 70% to 80%. Like home Officecaring for the home, especially with the assistance and support services that home insurance provides, has been overrated. ”

7 – Auto insurance pay-as-you-go

“Some Insurtechs come visit us with this pay-as-you-go auto insurance product. We realized that there was still no consumer demand for this offer. This type of insurance is interesting for those who travel by car up to 300 km per month, which is 10 km per day. On top of that, it is more profitable to take out traditional insurance because of the extensive protection it offers at a similar price. Another limitation is that this insurance also depends on the city’s Internet connectivity infrastructure. You must have high availability. If your car is stolen in uninsured territory, you may have problems getting it back. The insurance industry is highly prone to fraud. 5G networks can accelerate this process, but even in these cases, we have little case law. This is a market that has just begun. ”

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8 – Changing consumption habits

“There is still a somewhat romantic view of the sharing economy. For example, during the pandemic, the issue of transport applications changed completely. Own car at this time became a safe means of transportation. There is still a consumer dream of having the less privileged classes have their own car. For women, because of harassment on public transport, a car can mean their safety and freedom. People who get married, have small children or elderly parents still prefer to have their own car. ”

9 – Trends in the insurance market

“Technology is increasingly present and the pandemic has accelerated digital processes. Insurers have begun to develop technology tools so that customers can inspect a vehicle using apps without having to personally take the vehicle. In health insurance, we are entering the era of technology such as wearablethat measure the user’s vitality, oxygenation and circulation problems and help prevent illness. This insurance is also expanding its telemedicine coverage to provide home care. ”

10 – Decisions that made the company successful

“Ten years ago, when we started, there were 14 more companies selling insurance over the Internet. Of these, only Minuto exists today, as others believed in a 100% digital model and we placed our stake on maintaining human services. At the time, we were heavily criticized. They said that we are following the principles of the old economy. But I already had 20 years of experience in this market, I was perhaps the oldest entrepreneur of that generation. In the end, we proved that the model is correct. Customer and employee focus is also important. We have to think about these two audiences first, then the shareholder and, as a result, the profit. Finally, we are very transparent. This is the industry that calls the premium insurance price, the bonus discount, that’s an empty phrase. We have to close the best deal for the consumer, not the one that best suits the broker. I believe that the biggest disruption to our business has been the transparency of information, not just technology. ”

Text: Monica Millo Pedrosa

Images: reproduction

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Jean Pierre received an offer to trade Avai to the Portuguese team



Jean Pierre received an offer to trade Avai to the Portuguese team

Jean Pierre has to trade Florianopolis for Portugal. The attacking midfielder, loaned to Avai by Grêmio, is interested in the Portuguese team and is in talks to work in Europe. The transaction model must be a loan with a call option.

At 24, Jean Pierre has been with Avai since April and has a contract with Gremio until the end of 2023. With the interest of the Portuguese, he should extend his contract at Porto Alegre, and then he will be transferred until the middle of next year, when the European season ends.

The name of the Portuguese team interested in the player has not yet been disclosed, but the interest is concrete and has already reached Grêmio. The Rio Grande do Sul club has given the go-ahead for negotiations, which depend on the formalization of the offer.

The international transfer window in Portugal remains open until 22 September. However, the idea is to complete the negotiations in August.

In Florip, Jean Pierre took part in 12 matches for Avai in the Brazilian championship, scoring a goal. The debut took place against Inter at the Beira Rio stadium in early May.

Revealed in the Gremio youth categories, Jean Pierre made his professional debut in 2017 and has experienced ups and downs in Porto Alegre. At his most recent contract renewal, he received the highest termination fine of any youngster at the club.

At the end of 2021, he was left out of the squad led by Wagner Mancini and negotiated his departure to Alaves from Spain, then began negotiations with Atlético-PR and finally was transferred to Giresunspor from Turkey.

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In Europe, the football player was diagnosed with a rare tumor of the testicles, and he returned to Brazil for treatment with the removal of the tumor. The case created a sort of legal limbo in which the attacking midfielder was not paid. In April, he was assigned to Avai to return to acting.

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Luis Figo is the first Portuguese to star in a Netflix documentary. Here comes the controversy – Culture



Luis Figo is the first Portuguese to star in a Netflix documentary.  Here comes the controversy - Culture

Before the footballing world surrendered to Cristiano Ronaldo, another Portuguese had reached sky-high levels of popularity in the sport. The importance of Luis Figo in the football market will be analyzed in the documentary About Caso Figo: The Transfer That Changed Football, which will be released on Netflix on August 25.

Created by David Tryhorn and Ben Nicholas, the format focuses on what is to this day one of the most controversial transfers of all time: In 2000, Luis Figo leaves Barcelona for rival club Real Madrid. From the pesetero to being targeted by pig heads thrown on the turf, during his first classic game as a merengue player, the 49-year-old Portuguese became the most contested man in the Spanish league at the time.

The Figo Affair: The Transfer That Changed Football revisits that era with the testimonies of the main characters 22 years after the transfer: Luis Figo himself, José Veigi (the agent of the footballer who made the deal at the time) and Florentino Pérez. then president of Real Madrid.

Luis Fig case

credits: Netflix

data-title=”Luis Figo case – Luis Figo is the first Portuguese to star in a Netflix documentary. And here comes the controversy – IGG”>

credits: Netflix

This format is the first Netflix documentary to feature a Portuguese as the protagonist. Among the various figures associated with the world of football who talk about that time, there are names such as Paulo Futre, Roberto Carlos or Jorge Valdano. The documentary will also show previously unseen footage from Figo’s personal collection during his stay in Barcelona and his holiday in Sardinia in the summer of 2000.

watch the trailer

“Focusing on the transfer rather than on Figo’s career, the film tells us about truth, greed, morality and the whole sport in the process – this is the birth of football as a big immoral business with romantic notions of loyalty; not to mention Florentino. History of the origin of Perez. I was honored to direct this film and after the release of Pele last year, we are thrilled to be working with Netflix again on another major sports story.” from Netflix.

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Ambassador of Portugal to Venezuela praised the local community



Ambassador of Portugal to Venezuela praised the local community

“This (RUS) is important for the Portuguese community, and it is also important, as an example of solidarity, that the Portuguese give to those who live here in Caracas and beyond,” said Joao Pedro Vasconcelos Fins do Lago in an interview with Lusa. the end of a visit to an NGO supporting needy Portuguese and homeless Venezuelans.

It was a visit that I wanted to make from the first day I was here, because this is an organization that works with very difficult situations, situations of deep social need, people who have many needs in terms of housing, health and food for people. of all ages, with a special focus on the elderly, the most needy and the most helpless, in a range that deserves all the attention“, these.

The diplomat stressed that “Regala una Sonrisa is exemplary and does a wonderful job,” given that the visit served as an introduction to the ongoing work, the difficulties and proposals that it presents.

“This is an institution that the Portuguese state pays full attention to. In fact, it receives financial support from the Portuguese state in the form of support that has increased over the years and has led to results,” he said.

João Pedro Vasconcelos Fins do Lago said that “there is a beneficial effect of meeting people on the street, where they have to feed them, give them medical care, and also give them shelter.”

Regarding the proposals made by the president of the NGO, Francisco Soares, the ambassador said that “they are aimed at making it easier and more flexible to help people,” without specifying the content.

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“Obviously, we know that we have come out of a very difficult two-year period, a pandemic in which the bureaucratic part of the case was also difficult, and there are several ways to make some situations more flexible and remove the bureaucratic burden. very specific in the sense that a hand that helps those in need can get to those people faster,” he concluded.

For more than seven years, Regala Una Sonrisa has been organizing homeless awareness days every month and promoting the weekly “Sopa Sorriso” initiative for more than 200 people in need in the center of Caracas.

The NGO is also responsible for the Anjos Lusitanos program for Portuguese people living in isolation and in dangerous situations.


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