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After controversy with government sites, Google unfolds 6 myths about Google Analytics

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Imagem Assembleia da República com Google Analytics

Government, social media, PSP and GNR websites have been accused this week of providing data for Google, or rather, with the tool of the research giant Google Analytics. The controversy led to the suspension of the use of this platform. The American company said the charges were serious and unfounded.

Now Google has explained 6 Google Analytics myths through its blog.

Despite an attempt not to demonize the operation of Google's tools, the problem is again reflected in the lack of attention of government services to the data of citizens, Portuguese or not.

In fact, it is even indicated that The state transfers confidential data about citizens to Internet giants... The research giant is in the line of fire and is now coming to his defense to clarify some of the issues.

The accusations against Google are "very serious".

In response to questions and concerns related to Google Analytics, Google has just posted 6 Google Analytics Myths on its official blog in Portugal to clarify what Google Analytics does and, more importantly, what it doesn't.

According to the company, today in Portugal we hear a lot of questions about Google Analytics, a set of basic and everyday web tools that help many website owners, government and non-profit organizations analyze data about how visitors use their websites, which is why they can be confident that they are providing services that work for the people they are trying to serve.

Google claims that the misconception is being conveyed that since advertising is a key part of Google's business, the use of this measurement tool by the Portuguese health authorities is virtually equivalent to "commercial exploitation."

Out of concern for those who have read or heard of the topic, and out of respect for the mission of the Portuguese health services, Google is addressing these allegations directly: because they are very serious...

For this reason, the company comes in to clear up some of the myths and directly explain what Google Analytics does and, more importantly, what it doesn't.

6 myths about Google Analytics

Myth # 1: Google Analytics is an advertising product.

Fact: No, Google Analytics is a web analytics tool (free and paid) that allows website and app owners to analyze information from their websites, such as the time they visit a website or how users interact with a new one. page to better understand what works or not, to improve user experience.

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Google Analytics does not display ads. (You can read more about this. Here... There are other options on the market - you can learn more about them. Here.)

Myth # 2: Google Analytics clients, including government ministries, “deliver” sensitive user data to Google.

Fact: Google Analytics clients (website owners) DO NOT “deliver” their data to Google or anyone else. They retain ownership of the data collected on their websites and Google only stores and processes what is necessary to provide aggregated reports on user behavior on their websites, and as required to provide and maintain a service. analysts.

The website owners, not Google, have control over the use of the data they collect through Google Analytics on their websites.

  • Google Analytics only processes data that customers collect on their websites in order to provide Analytics to website owners. Website owners may separately provide Google Analytics data to Google for specific purposes, including technical support, benchmarking and sales support.
  • There is only one data sharing setting (the "Google Products and Services" setting) that allows customers to allow Google to use customer data to improve products / services other than Google Analytics. Even when customers choose to enable it, Google doesn't use the data to target visitors with their own ads or create advertising profiles for those users.
  • Confidential and personally identifiable information is prohibited in Google Analytics. If website owners want to target ads to their users in their Google Ads accounts by creating “audience lists” in Google Analytics, they cannot rely on any sensitive data list.
  • The accusation that Google creates targeting profiles about itself using data from Google Analytics for its own business is also false. Customers can use the data they collect about their website visitors to create audience lists and then target those lists to their own ads in their Google Ads accounts. Google does not use Google Analytics customer information about its visitors to serve those visitors with ads from Google or other customers.
  • Bottom line: Google does not use customer account data in Google Analytics for its own ad targeting purposes, and does not create ad profiles based on sensitive data to target ads for you.
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Myth # 3: Google uses the data collected by Google Analytics customers for its own purposes.

Fact: Google does NOT have the right and does NOT intend to use the data collected by the website owners through Google Analytics for our own purposes.

We use Google Analytics data only as needed to provide and maintain the service or as instructed by customers.

  • Google DOES NOT USE the data in the Google Analytics accounts of the website owners for advertising targeting or commercial purposes (see Our Conditions for processing advertising data and Google Analytics Portuguese Terms of Service).
  • When website owners collect data using Google Analytics, Google uses the data strictly in accordance with the instructions of the website owners - for example, to provide reports and analyze this data - or as necessary to maintain and protect the service - for example, to detect and prevent misuse. , abuse, spam, malware and other malicious activities that put the service or you at risk.

Google Analytics Image

Myth # 4: Google Analytics works without any visibility or control from web users.

Fact. We offer a web browser add-on that turns off Google Analytics measurements on any website a user visits, in line with our long-standing focus on giving the user control.

In addition to providing strong security by definition, our goal is to provide accessible, intuitive and helpful controls so you can make the right choices for you. You can choose whether and how cookies are used by the websites you visit and block all cookies on some or all of the websites.

In addition, websites using Google Analytics must comply with our policies, which means that they must:

  • To inform you about the Google Analytics implementations and features they use, including warnings about what data they collect by Google Analytics and whether that data may be linked to other data they hold about you.
  • Obtain your consent or otherwise provide you with an option to deny implementation and remedies as required by applicable laws in your market.

Myth # 5: Google (or anyone else) maintains "profiles" based on data from Google Analytics. This data can "slip away" from external entities.

Fact: Google DOES NOT create Google Analytics user profiles and does not use Google Analytics customer data for its own ad targeting purposes.

No Google Analytics cookie (identifier) ​​contains personally identifiable information and is not a unique identifier for your specific visit to that specific resource, which means that Google Analytics does not track you on other websites or outside of a specific context.

  • The Google Analytics ID does not contain any identifying information. The data associated with your visit (for example, the type of device, the time you entered and left the website, where in the world you are logged in) is associated with a random set of numbers and cannot be used to identify you.
  • Any personalized advertising based on Google Analytics data is generated by the website owner (Google Analytics client) and not by any third party "advertising company". Google does not share customer analytics data with advertising companies.
  • Website owners are not allowed to collect personally identifiable information about you through Google Analytics. Should they inadvertently do so, we will provide them with various data erasure tools to immediately delete data from our servers.
  • The Google Analytics Terms of Service prevent website owners from sending personally identifiable information to Google, or information that Google may use or recognize as personally identifiable information.
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Myth # 6: The use of online advertising services or advertising cookies by a government ministry means ads are displayed based on sensitive information such as health, ethnicity, sexual preferences, etc.

Fact: Even when a cookie is used by a website for advertising cookies, it does not mean that it is “tracking” or collecting sensitive information about you.

  • It can also be used, for example, to prevent the same public service ad from being shown again, or to help the Department of Health understand if its ads are working as intended, are on budget, or are fraudulent. artists, etc.
  • In any event, Google does not generate ad profiles based on sensitive interest categories such as health, and we have strict rules which prevent advertisers from using this data to target their ads.
  • In short: no ministry of health in Portugal or elsewhere has permission from Google to use your sensitive health information to target advertisements.

We welcome your interest in these important open source web tools, as well as the opportunity to tell people about yourself in Portugal and beyond.

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Economy

Everything has been delivered. 10 Bugatti Centodieci are already in the hands of the owners

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Everything has been delivered.  10 Bugatti Centodieci are already in the hands of the owners

OAll Bugatti Centodieci have been delivered, the Molsheim-based brand said on Monday. Cristiano Ronaldo received the number 07 in October this year. and Bugatti has now revealed that the latest unit – #10 – is already in the possession of its owner.

“The Centodieci combines all the values ​​of the Bugatti brand in an extraordinary package: rarity, innovation, heritage, craftsmanship and unrivaled performance. The production batch of 10 units was so in demand by our customers that it was sold before the Centodieci. was even officially presented,” said Christophe Piochon, president of Bugatti.

This latest example is finished in Quartz White with carbon fiber trim on the bottom and matte grilles. The brake calipers are painted in Light Blue Sport, as is the logo on the rear that refers to the EB110, the iconic Bugatti model that inspired this Centodieci. Inside, the predominant color is also blue, as you can see in the images above.

This block is powered by the same block as the other nine instances. The 8.0-liter W16 with four turbines is capable of developing 1600 hp. In terms of performance, this allows the Centodieci to hit 100 km/h in just 2.4 seconds and reach a top speed of 380 km/h.

Recall that each unit costs the owners eight million euros before taxes.

Read also: We already know when the Bugatti Centodieci fell into the hands of Ronaldo.

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Economy

The first Dacia hybrid. “The cheapest hybrid family on the market”

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The first Dacia hybrid.  "The cheapest hybrid family on the market"

BUT Dacia revealed this Monday that the hybrid engine has been available since March on the Jogger, the Romanian brand’s model known to be available with a seven-seat variant.

The Jogger Hybrid 140, Dacia’s first hybrid, will hit dealerships in March, but customers can expect and order it as early as January.

The price has been revealed by Dacia and since it’s only available in the seven-seater SL Extreme, it starts at €28,800. The brand claims it is “the most affordable hybrid family car on the market.”

Available in six existing colors to celebrate the launch of this hybrid, there will be a slate gray version, as you can see in the images above.

Equipped with a 1.6 liter four-cylinder petrol engine with 90 hp, the Jogger is also powered by two electric motors (a 50 hp engine and a high-voltage starter-generator). The total power is 140 horsepower. The electric transmission is automatic, four-speed, connected to an internal combustion engine, and two speeds are connected to an electric motor. This combined technology was possible, according to Dacia, only due to the lack of clutch.

Combined with the energy recovery levels of the 1.2kWh (230V) battery pack and the efficiency of the automatic transmission, regenerative braking delivers all-electric traction on 80% of urban journeys and saves up to 40% of fuel compared to a combustion engine vehicle.

Read also: Dual-fuel Dacia Jogger Eco-G. We tried 5 seater and LPG…

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Economy

See how Tesla tests its electric Semi truck in the worst-case scenarios

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Tesla Semi camião elétrico testes

Tesla has finally been able to bring its long-awaited Semi to market. This electric truck promises to revolutionize transportation and bring all the unique characteristics of this type of electric vehicle to this class of vehicles.

Now that the first units have been delivered, there is hope that they will finally be mass-produced and reach more transport companies. With so many promises to be kept, a new video is now emerging showing Tesla testing its Semi truck under worst-case scenarios.


Tesla Semi is already on the market

Like all Tesla electric vehicles, Semi follows the same line of creating a unique design associated with a platform with the most modern technology available. The proof is in what was presented to the public and surprised most people.

To prove the quality of this new proposal, Tesla published in your LinkedIn account new video. In it, he reveals some of the testing he's done to determine the strength and quality of the Semi's design and its (potential) durability.

Tests to prove its durability

It has been revealed that the Tesla electric truck is subjected to numerous tests and its application in the worst scenarios that drivers may face. It doesn't stop at the ruggedness of the Semi's designs, but goes further and focuses on the motors and batteries themselves.

This is the proof that many have been waiting for to ensure that this new proposal is not limited to a lot of autonomy. Its resistance is great and will provide greater durability, further enhancing the Semi's value and performance.

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high quality electric truck

Tesla has already showcased the Semi's quality with a video showing its truck driving roughly 500 miles on just one charge. The big news here is that he managed to make this long journey with a maximum load of about 37 tons.

Now Tesla remains to widely place the Semi on the market. At the moment, only a few companies have access to this new product, with a very long list of pending deliveries, who want to start mass-using this electric truck offering.

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