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After controversy with government sites, Google unfolds 6 myths about Google Analytics

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Imagem Assembleia da República com Google Analytics

Government, social media, PSP and GNR websites have been accused this week of providing data for Google, or rather, with the tool of the research giant Google Analytics. The controversy led to the suspension of the use of this platform. The American company said the charges were serious and unfounded.

Now Google has explained 6 Google Analytics myths through its blog.

Despite an attempt not to demonize the operation of Google's tools, the problem is again reflected in the lack of attention of government services to the data of citizens, Portuguese or not.

In fact, it is even indicated that The state transfers confidential data about citizens to Internet giants... The research giant is in the line of fire and is now coming to his defense to clarify some of the issues.

The accusations against Google are "very serious".

In response to questions and concerns related to Google Analytics, Google has just posted 6 Google Analytics Myths on its official blog in Portugal to clarify what Google Analytics does and, more importantly, what it doesn't.

According to the company, today in Portugal we hear a lot of questions about Google Analytics, a set of basic and everyday web tools that help many website owners, government and non-profit organizations analyze data about how visitors use their websites, which is why they can be confident that they are providing services that work for the people they are trying to serve.

Google claims that the misconception is being conveyed that since advertising is a key part of Google's business, the use of this measurement tool by the Portuguese health authorities is virtually equivalent to "commercial exploitation."

Out of concern for those who have read or heard of the topic, and out of respect for the mission of the Portuguese health services, Google is addressing these allegations directly: because they are very serious...

For this reason, the company comes in to clear up some of the myths and directly explain what Google Analytics does and, more importantly, what it doesn't.

6 myths about Google Analytics

Myth # 1: Google Analytics is an advertising product.

Fact: No, Google Analytics is a web analytics tool (free and paid) that allows website and app owners to analyze information from their websites, such as the time they visit a website or how users interact with a new one. page to better understand what works or not, to improve user experience.

Google Analytics does not display ads. (You can read more about this. Here... There are other options on the market - you can learn more about them. Here.)

Myth # 2: Google Analytics clients, including government ministries, “deliver” sensitive user data to Google.

Fact: Google Analytics clients (website owners) DO NOT “deliver” their data to Google or anyone else. They retain ownership of the data collected on their websites and Google only stores and processes what is necessary to provide aggregated reports on user behavior on their websites, and as required to provide and maintain a service. analysts.

The website owners, not Google, have control over the use of the data they collect through Google Analytics on their websites.

  • Google Analytics only processes data that customers collect on their websites in order to provide Analytics to website owners. Website owners may separately provide Google Analytics data to Google for specific purposes, including technical support, benchmarking and sales support.
  • There is only one data sharing setting (the "Google Products and Services" setting) that allows customers to allow Google to use customer data to improve products / services other than Google Analytics. Even when customers choose to enable it, Google doesn't use the data to target visitors with their own ads or create advertising profiles for those users.
  • Confidential and personally identifiable information is prohibited in Google Analytics. If website owners want to target ads to their users in their Google Ads accounts by creating “audience lists” in Google Analytics, they cannot rely on any sensitive data list.
  • The accusation that Google creates targeting profiles about itself using data from Google Analytics for its own business is also false. Customers can use the data they collect about their website visitors to create audience lists and then target those lists to their own ads in their Google Ads accounts. Google does not use Google Analytics customer information about its visitors to serve those visitors with ads from Google or other customers.
  • Bottom line: Google does not use customer account data in Google Analytics for its own ad targeting purposes, and does not create ad profiles based on sensitive data to target ads for you.

Myth # 3: Google uses the data collected by Google Analytics customers for its own purposes.

Fact: Google does NOT have the right and does NOT intend to use the data collected by the website owners through Google Analytics for our own purposes.

We use Google Analytics data only as needed to provide and maintain the service or as instructed by customers.

  • Google DOES NOT USE the data in the Google Analytics accounts of the website owners for advertising targeting or commercial purposes (see Our Conditions for processing advertising data and Google Analytics Portuguese Terms of Service).
  • When website owners collect data using Google Analytics, Google uses the data strictly in accordance with the instructions of the website owners - for example, to provide reports and analyze this data - or as necessary to maintain and protect the service - for example, to detect and prevent misuse. , abuse, spam, malware and other malicious activities that put the service or you at risk.

Google Analytics Image

Myth # 4: Google Analytics works without any visibility or control from web users.

Fact. We offer a web browser add-on that turns off Google Analytics measurements on any website a user visits, in line with our long-standing focus on giving the user control.

In addition to providing strong security by definition, our goal is to provide accessible, intuitive and helpful controls so you can make the right choices for you. You can choose whether and how cookies are used by the websites you visit and block all cookies on some or all of the websites.

In addition, websites using Google Analytics must comply with our policies, which means that they must:

  • To inform you about the Google Analytics implementations and features they use, including warnings about what data they collect by Google Analytics and whether that data may be linked to other data they hold about you.
  • Obtain your consent or otherwise provide you with an option to deny implementation and remedies as required by applicable laws in your market.

Myth # 5: Google (or anyone else) maintains "profiles" based on data from Google Analytics. This data can "slip away" from external entities.

Fact: Google DOES NOT create Google Analytics user profiles and does not use Google Analytics customer data for its own ad targeting purposes.

No Google Analytics cookie (identifier) ​​contains personally identifiable information and is not a unique identifier for your specific visit to that specific resource, which means that Google Analytics does not track you on other websites or outside of a specific context.

  • The Google Analytics ID does not contain any identifying information. The data associated with your visit (for example, the type of device, the time you entered and left the website, where in the world you are logged in) is associated with a random set of numbers and cannot be used to identify you.
  • Any personalized advertising based on Google Analytics data is generated by the website owner (Google Analytics client) and not by any third party "advertising company". Google does not share customer analytics data with advertising companies.
  • Website owners are not allowed to collect personally identifiable information about you through Google Analytics. Should they inadvertently do so, we will provide them with various data erasure tools to immediately delete data from our servers.
  • The Google Analytics Terms of Service prevent website owners from sending personally identifiable information to Google, or information that Google may use or recognize as personally identifiable information.

Myth # 6: The use of online advertising services or advertising cookies by a government ministry means ads are displayed based on sensitive information such as health, ethnicity, sexual preferences, etc.

Fact: Even when a cookie is used by a website for advertising cookies, it does not mean that it is “tracking” or collecting sensitive information about you.

  • It can also be used, for example, to prevent the same public service ad from being shown again, or to help the Department of Health understand if its ads are working as intended, are on budget, or are fraudulent. artists, etc.
  • In any event, Google does not generate ad profiles based on sensitive interest categories such as health, and we have strict rules which prevent advertisers from using this data to target their ads.
  • In short: no ministry of health in Portugal or elsewhere has permission from Google to use your sensitive health information to target advertisements.

We welcome your interest in these important open source web tools, as well as the opportunity to tell people about yourself in Portugal and beyond.

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Economy

Sonae increases profit to 42 million and breaks sales record until March – Empresas

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Sonae increases profit to 42 million and breaks sales record until March - Empresas

Despite a loss of 59 million euros in the first quarter of 2020 and a profit of only one million euros in the same period last year, the Sonae group closed its accounts before March with a net result of 42 million euros, year on year. year EBITDA increased by 17.2% to 149 million euros.

Sales rose 5.1% to a record €1.69 billion, with MC (Continente)’s business accounting for almost €1.3 billion, up 3.8% on the first three months of last year.

“The start of 2022 has been very good for Sonae. Our businesses have continued to perform well in their respective markets and the group has maintained a robust growth trajectory with higher levels of profitability, resulting in a higher portfolio valuation,” says Claudia. Azevedo, CEO of Sonae, in a message accompanying the 2022 Q1 earnings presentation released this Wednesday, May 18, to the Securities Markets Commission (CMVM).

Claudia Azevedo also highlights numbers reflecting a robust capital structure with leverage ratios and comfortable liquidity levels: “Our consolidated results, together with portfolio management activities, generated €627 million in ‘free cash flow’ over the last 12 months, allowing for a significant reduction in net debt of approximately for 600 million euros,” he says.

Strictly speaking, the reduction in net debt over the past year amounted to 588 million euros, of which 368 million were between January and March 2022.

At the same time, in the first three months of this year, it invested 110 million euros in acquisitions.

“These results were achieved under very difficult conditions, marked by the Russian invasion of Ukraine,” notes Claudia Azevedo, noting that “despite the fact that Sonae was not subjected to direct and material contact with these countries,” the group’s business “already felt indirect consequences of the conflict, namely through rising energy prices, widespread inflation and restrictions in supply chains, having managed to overcome these problems,” he concludes.

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However, “regardless of how the global economy and financial markets develop, with our business group, strong financial position and the competence of our teams, we are well positioned to navigate through this cycle of uncertainty, continue to strengthen our competitive position and take advantage of the opportunities presented,” — says the CEO of the group based in Maya.

Fashion up, wear down, Sierra triples profits

In terms of business units, beyond the giant MC, which Sonae says “continues to gain market share,” the focus is on the fashion business, where he explores brands like MO, Salsa, and Zippy, “with Zeitreel able to get back up to sales in the first quarter of 2019, after two very difficult years for the fashion industry affected by the restrictions of the pandemic”, ending the first three months of 2022 with sales of 96 million euros, an increase of 57% compared to last year.

In the sports business, sales of ISRG (Iberian Sports Retail Group), Sonae’s joint venture with JD Sports, which owns the SportZone brand, rose 66% to €366m, with online channel share up 15.7% to 21.1% into circulation, “largely due to the acquisition of Deporvillage,” Sonae admits.

Wortena, after two years of strong growth in a row, “the electronics market in Portugal contracted in the first quarter of 2022, mainly due to the pandemic in the first quarter of 2021, which markedly improved the online channel and increased sales of computer products.” . In addition, a “less severe winter” has passed, which “limited the search to seasonal categories”.

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“This unfavorable context for the electronics market and the reorganization of the supply in the Spanish mainland contributed to the reduction in turnover. [da Worten] from 4.1% to 261 million euros in the first quarter of 2022,” says Sonae.

At Sierra, which represents the group’s real estate business, especially shopping malls, “there were positive signs of recovery in early 2022”, net income tripled to 9.8 million euros, while asset valuation increased by 5.1% to 972 million euros. which further emphasizes this tenant. sales are up over 90% year on year.

In financial services, Universe’s output increased by 23% to €257 million, gaining “96k new customers compared to the first quarter of 2021, reaching around 989k at the end of the first quarter of 2022,” he said. assures.

As of March, Nos recorded a turnover of 373 million euros, representing a year-on-year growth of 10.6%, driven by the media and entertainment segments (over 71.1%) and telecommunications (9%), “with a positive contribution from the impact of mobile subscriptions, B2B service solutions and roaming revenues through fewer travel restrictions,” explains Sonae. Profit increased by 35% to 41 million euros compared to the first quarter of last year.

Finally, Bright Pixel (formerly Sonae IM) “continues to actively manage her portfolio” by adding several sells (she left Safetypay and ciValue) and buys (she joined Experify and Hackuity) and took part in the €35 Cybersixgill promotion. millionth round of funding.

“At the end of the first quarter of 2022, the capital invested in the active portfolio reached 159 million euros, and the net asset value was 378 million euros,” Sonae concludes regarding the performance of its technology investment division for the first three months. this year.

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However, following the end of the quarter, Bright Pixel agreed with Thales Europe to sell all share capital and voting rights to Maxive, the holding company that includes S21sec and Excellium.

“The transaction has an underlying ‘corporate value’ of Maxive of €120 million and is estimated to have a positive impact on Sonaecom’s consolidated results of around €63 million,” Sonae clarifies.

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Economy

The number of fake accounts threatens Musk’s Twitter purchase

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The number of fake accounts threatens Musk's Twitter purchase

Billionaire Elon Musk, who has vowed to eliminate “spambots” from Twitter, has claimed through the social network that there may be more such automated accounts than expected, rendering the purchase agreement unfeasible.

The recent turn by the world’s richest man to buy the social network was controversial and, according to some analysts, pointless, short of trying to drive down the cost of Twitter or renegotiate a deal that experts say is getting more and more expensive for the Tesla CEO.

While such heavy-handed tactics are not uncommon in corporate mergers, the way in which this happens, becoming a widely publicized topic on the same platform that Elon Musk intends to acquire, is almost unprecedented, according to the Associated Press (AP).

The Tesla founder recently pushed investors to their limit by announcing that he was temporarily putting on hold the purchase of the platform he announced for nearly $44 billion, only to later correct that information and indicate that he remains committed to acquiring it.

“This is the strategy you are trying to use as a way to avoid [do negócio] or get a lower price,” said Brian Quinn, associate professor of law at Boston College.

Musk took to Twitter on Tuesday to say that the agreement reached to buy the company cannot “move forward” unless the social network provides public evidence that less than 5% of the accounts on the platform are fake or “fake spam.”

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Experts say Mux cannot unilaterally halt the deal, though that hasn’t stopped the billionaire from acting as if he could.

If he backs out of the agreement, he could be ordered to pay a $1 billion fee.

On Monday, Elon Musk bluntly and sarcastically responded to reports from the CEO of Twitter about fake accounts.

Parag Agrawal emphasized in his post that the social network blocks more than half a million “spam” accounts every day “before users even see them.”

“The most difficult problem is that many accounts that at first glance seem to be fake are actually real people. And some of the fake accounts that are actually the most dangerous and cause the most harm to our users may appear to be completely legitimate,” he added.

According to Agrawal, this is why the Twitter team cannot identify all fake profiles.

“We measure it within the company. And every quarter, we estimate that less than 5% of the quarterly monetized active users (mDAUs) are spam accounts,” he said.

However, the CEO indicated that “actual internal estimates for the past four quarters have been well below 5%.”

But Elon Musk mentioned in a tweet this Tuesday that there are “20% fake/spam accounts,” four times as many as Twitter claims.

Musk warned that the figure could be much higher and that his offer to buy was based on the accuracy of the social network’s records.

For Brian Quinn, the words of the founder of Tesla do not make sense.

“The disclosure you are asking for is the same information that the company has been filing with the SEC (U.S. Securities and Exchange Commission) for a long period of time,” he said.

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This Monday, Elon Musk said for the first time during a technology conference in Miami that he would like to pay less to buy Twitter and that a bargain at a lower price was out of the question.

Also at All In Summit, Musk estimated that at least 20% of the 229 million Twitter accounts are “spam” “bots”, noting that this percentage is at the low end of his estimate.

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Economy

Lagarde Cuts ECB Chief Economist Interventions During Monetary Policy Meetings – Monetary Policy

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Lagarde Cuts ECB Chief Economist Interventions During Monetary Policy Meetings - Monetary Policy

European Central Bank (ECB) President Christine Lagarde wants more votes to be given to all national central bank governors on the institution’s board during monetary policy meetings, reducing the intervention of the chief economist. and executive committee members at meetings, Reuters reported, citing six people close to the matter.

The British agency claims that Lagarde asked Philip Lane, the central bank’s chief economist, and Isabelle Schnabel, a member of the institution’s “executive board”, to limit their intervention and leave more room for those in charge of the central banks of the 19 eurozone countries. can comment on monetary policy in the region.

Lagarde decided to limit board presentations to 20 pages and asked staff to finish their seminars by lunchtime on the first day of the long-awaited ECB monetary policy meetings.

Also, these meetings now start on Wednesday mornings instead of the usual afternoons. In turn, Thursday’s session starts half an hour earlier to give more room for debate.

According to the same sources, these rules have already been applied at the last meeting on monetary policy, which took place on 14 April.

Lane’s presentations and proposals take center stage at the ECB’s membership meetings, which include an informal Wednesday night dinner attended by 19 ECB governors and six board members.

Until these rules were enforced, there were meetings where Lane’s presentations exceeded 60 pages, limiting the time for debate between the 19 eurozone governors.

As for Schnabel, these new rules are only preventive in nature, since, according to the same sources, his appearances are “relatively short”.

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“Philip has a huge presence [nestas reuniões]it’s good to balance [a sua posição com a dos governadores] “, one of the sources concluded.

The Council of the European Central Bank will meet on June 9 to discuss monetary policy in the euro area, while markets and the institution’s own members, including Lagarde, point to an interest rate hike already underway. end of the asset purchase program.

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