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Chip shortages are driving technology prices up – starting with televisions.



Chip shortages are driving technology prices up - starting with televisions.

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TVs, laptops and tablets were in high demand in pandemic Covid-19like people worked and studied through Zoom, chatted on Skype and gorged on Netflix to ease the blues of isolation. But all that extra screen time has also led to a shrinking supply of semiconductors, which has caused the prices of some gadgets to skyrocket, starting with televisions.

The price of larger TVs has jumped about 30 percent in recent months compared to last summer, according to a market research company. NPD… The jump is a direct result of the current chip crisis and underlines that fixing this is more difficult than just ramping up production. It may also be just a matter of time before other gadgets using the same circuitry – laptops, tablets, and VR headsets – experience a similar sticker shock.

Some manufacturers have already noted potential price increases. Asus, a Taiwanese computer manufacturer, said during a quarterly income statement in March that a component shortage would mean “further price increases,” which is likely to affect consumers.

“Unfortunately, the prices of these components are definitely going up,” says Michael Hurlston, CEO Synaptics, a company that sells integrated circuits for controlling touch screens to consumer electronics manufacturers. “In some cases, we pass these prices to our customers, and we’ve heard they pass these increases to their customers.”

While the supply decline is being felt throughout the semiconductor industry, these display integrated circuits pose certain challenges. Since they are not particularly advanced, circuits are usually produced in chip factories that are several generations behind advanced technology. As chip makers focused on building better manufacturing plants that produce more valuable components, they had little incentive to invest in capacity in older plants. They simply cannot be produced in large quantities, even when demand is skyrocketing.

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The shortage of microcircuits has already affected a wide variety of devices. Sony told analysts this week that the PlayStation 5 will remain in short supply until 2022 due to the crisis. Companies that act as brokers for electronic components say prices for certain components have skyrocketed; Voltage regulators, used in countless products that typically cost 50 cents, have been selling for up to $ 70. But at the consumer level, products that require display integrated circuits are primarily and most affected by factory constraints.

“I recently heard that stocks were depleted,” says Peggy Carries, vice president of the company. AVNet, supplier of electronics components. “Thus, these new prices will affect retail outlets and consumer consumption.”

Although this is one of the types of integrated circuits, the impact on it is very great. “Anything with a built-in screen will be affected by a price increase,” says Paul Gagnon, senior director of consumer device research at an analyst firm Omdia. This includes According to him, PC makers were able to avoid sales growth by selling devices at the same price, but, for example, with less memory.

Electronics retailer Monocene drought-affected components, says Paul Collas, the company’s vice president of products. He claims that Monoprice will not raise prices, but may have to cancel sales and other promotions. “In some cases, we also see the need to invest more in upfront payments to partners to ensure that long lead times will meet our supply requirements.”

A combination of factors contributed to an unprecedented drought. The pandemic has sparked a boom in demand for consumer electronics and cloud services, and the economic downturn has also caused some industries to misjudge how demand will fall.

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The impact was felt beyond traditional consumer technology. In particular, automakers remained indifferent due to expectations of a decline in sales. After preemptive cancellation of orders for semiconductor components, many automakers had to stop production while they await the arrival of reinforcements. Broader supply chain disruptions have also suffered, including a fire in March that shut down a plant in Japan that produces a range of different semiconductor components, including display integrated circuits.

Geopolitical tensions between the US and China have also contributed. In the past few years, the US government imposed sanctions at major Chinese tech companies, including Huawei and ZTE, by blocking their access to the most advanced chips and encouraging them to accumulate as much as possible.

Many experts expect the semiconductor crisis to last for more than a year and may contribute to reshaping the global chip manufacturing landscape. The scarcity has highlighted the importance of chip manufacturing for many industries, and cutting-edge chips will be vital to progress in key areas such as artificial Intelligence, 5G, as well as military equipment

Leading US chipmaker Intel has lagged behind rivals such as TSMC in Taiwan and Samsung in South Korea in recent years, but the company plans to invest heavily in an attempt to regain the leading position… The US government also suggested Boosting US $ 50 Billion Chip Manufacturing in an attempt to bolster American chip manufacturing capabilities.

But, according to Hurlston of Synaptics, a circuit manufacturer, it doesn’t help in the current situation. “It’s just economics,” he says. “There is a limited amount of stock, we are all fighting for it.”

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After a few years, Google releases updates for all Chromecasts



Google Chromecast atualizações software

Since the introduction of the Chromecast in 2013, it has proven its worth. It is capable of turning any TV into an internet-connected smart device with access to the content the user wants to present.

The original model paved the way for later versions and now has a new feature. After all these years, the device is getting an update to be even better and more stable. It is interesting that improvements have occurred not only in him.

Updates for Chromecast

The Chromecast concept is very interesting as Google idealized it. This little dongle that plugs into your TV opens up a world of possibilities, allowing you to stream content from YouTube and other streaming services.

Right now Google seems to be updating these devices in terms of software and has updates for the vast majority. In most situations, such as the first and second versions of the Chromecast, the description is reduced to "Bug fixes and other improvements."

Device firmware version What's included in this software update
Chromecast (1st generation) 1.36.157768 Bug fixes and other improvements
Chromecast (2 generations) 1.56.275994 Bug fixes and other improvements
Chromecast (3 generations) 1.56.275994 Bug fixes and other improvements
Chromecast Ultra 1.56.281627 Bug fixes and other improvements
Chromecast Audio 1.56.281627 Bug fixes and other improvements
Broadcast to Android TV 1.42.179832 Bug fixes and other improvements
Chromecast and Google TV (4K) build number: STTE.220621.019.A2
  • security update: Android security patch level updated July 2022
  • Update Android TV from version 10 to 12
    • Additional custom settings allow you to control the HDR format and surround sound.
    • New: Content Frame Rate Matching option allows you to switch between refresh rates.
  • More security and privacy
    • New camera and microphone privacy buttons let you disable or enable camera and microphone access for all apps.
  • Additional bug fixes and performance improvements

To manually download the latest update, follow the instructions provided here.

Chromecast and Google TV (HD) build number: STTF.220621.013 Build version at startup

Google extends to all models

This list of updates from Google also has a few gems like Chromecast Audio that aim to bring the concept to the audio part. The Chromecast Ultra also now sees its updated version and gets the same bug fixes and other improvements.

To check your device version, Google recommends that you open the Google Home Google Home app, press and hold the device tile. Then click "Settings" and then "Device Information". In the "Technical Information" section, find the Cast firmware: "X.XXX.XXXXX".

Google Chromecast software updates

How to access new software

Updating devices is extremely simple. It usually downloads updates automatically. To manually download the latest update, follow these steps:

  • Accessing the Chromecast Home Screen with Google TV
  • Select Settings, then System, then About, then System Update.

It's great to see that Google is updating the Chromecast all the way back to the first version of the device. It won't bring much news, but it will certainly improve this offer and make it more stable and hassle-free for users.

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CD Projekt Red Wants More Releases Like Cyberpunk Edgerunners



Imagem de: CD Projekt Red quer mais lançamentos como Cyberpunk Edgerunners

after one extremely difficult startCD Projekt Red looks ok now satisfied with the results Cyberpunk 2077, especially after the release of the anime based on the series, released by Netflix. So much so that the producer intends to repeat the feat with more transmedia releases in future. Information taken from Video Games Chronicle.

This intention of the Polish company was disclosed this Monday (28) during the last meeting regarding its financial report. During the conversation it was commented how the success of Netflix animation helped boost game sales.

Launched in September Cyberpunk Edgerunners (Cyberpunk: The Expendables in Brazil) is considered the story intertwines with the game Cyberpunk 2077, which was a huge success for both the streaming platform and the Polish developer. Furthermore, animated series revived public interest in the gamewhich no longer suffered from the myriad problems revealed in its release.

Throughout the meeting, CD Projekt Red management was asked about the possibility of a second season of the popular anime🇧🇷 “We are not confirming any concrete plans for the second season of the series. Edgerunners and nothing special,” explained Michal Nowakowski, senior vice president of business development at the production company, before moving on to the interesting part of the comment.

We want to do more in the transmedia spacewhether it’s linear visual animation or live actors, and those plans haven’t changed,” Nowakowski added. “When we’re ready, you expect to see more announcements from us in this regard“, he concluded.

Taking into account not only Edgerunnerswhich revived interest in Cyberpunk 2077 e led the company to record revenue for the periodbut also games and cartoons Witcher (also on Netflix), it’s to be expected that CD Projekt Red really intends to continue with this strategy.

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Producer Rockstar said that he did not believe in the success of GTA



Producer Rockstar said that he did not believe in the success of GTA

The franchise turned 25 last Monday (28)

One of the premier franchises in the history of the gaming industry, Grand Theft Auto (GTA) has not always been unanimous among game makers. In an interview given to BBC 5 to talk about the show’s 25-year history, Colin Macdonald revealed that Rockstar did not believe that the title would become and achieve such success as it is today.

GTA 2 producer McDonald says that many employees and producers working for the company at the time pointed out that the game was on the list of the most discredited games. At the time, Rockstar was working on seven different projects, and Grand Theft Auto was considered by many to be the least successful.

“Least likely to succeed, I called Grand Theft Auto. This is because in May the direction of the game was unclear. It had a lot of bugs that meant you couldn’t play for a few minutes without everything crashing,” Colin McDonald said during an interview, recalling the Rockstar days.

Bugs and problems in GTA development

All of these issues, in addition to the development he described as “problematic,” led virtually no one at Rockstar to believe in the success that the game would become. However, as development progressed, the game began to win favor with the team, who were itching to think of a sequel.

“GTA went through many different iterations and was quite a problematic development. Most of the time it was in production, it failed. By the time I got in, she was almost done and the team was very happy. They were excited to sit down, plan the right sequence, redo what they didn’t like and look forward to seeing where else they could go.”

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Twenty-five years after the release of the first game in the franchise, GTA has become one of the biggest hits in the gaming industry. Having one of the best-selling games in history in GTA 5, he saw the latest title as a recipe for success. He single-handedly managed to raise over $1 billion for Rockstar. The cost corresponds to approximately 5.3 billion reais at the current exchange rate.

Black Friday 2022: a selection of the best deals in real time

Black Friday 2022: a selection of the best deals in real time
Follow our live blog for the best hardware and electronics deals on major Brazilian e-commerce sites.


Tem prefix 5 available on Amazon. Console in full version + game Forbidden Horizon West walks past R$ 4,549.99 on the Amazon. Check out this and other offers here.

By using: BBC

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