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Peloton cuts prices by making people stay at home



Peloton cuts prices by making people stay at home

As gyms reopen with new rules after the coronavirus pandemic forced them to close for months, Peloton is hosting a game for new members who would rather train at home.

The home fitness company announced on Tuesday that it will slash the cost of its most popular exercise bike by $ 350 “to make it more accessible to more people,” Peloton said in an email. The bike will now cost $ 1,895. Peloton also offers a new premium Bike + with additional features such as a rotating touchscreen and a four-speaker audio system. The new lower priced treadmill will also be available for $ 2,495 early next year, offering an alternative to the $ 4,295 Peloton premium product.

“As consumers increasingly work from home amid the pandemic, these new product offerings should help Peloton expand its [market base], especially because they help lower the total cost of ownership for consumers, ”said AllianceBernstein in a statement.

Peloton shares jumped 9% after the announcement of new products and prices. The company’s shares are up more than 200 percent in a year.

“We believe PTON is very well positioned in 2021 with a wider range of products and with the potential for a tread market size two to three times that of a bicycle, which is largely not reflected in our estimates.” – Doug Anmouth & Corey Carpenter, JPMorgan Analysts. Securities written in a note.

Peloton is also offering existing customers a $ 700 loan to exchange their old bike for a new Bike +, which analysts say “creates an interesting aftermarket opportunity.”

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While the pandemic has hit most industries, Peloton was one of the few companies uniquely positioned to grow in the new era of work from home. Mirror, an internet-connected fitness system offering in-home activities, was acquired by Lululemon in June for $ 500 million as more people looked for opportunities to recover from home while gyms were closed. Equinox, which owns SoulCycle, will begin selling its own connected bikes and treadmills this winter, and has a new Variis home workout app that will appeal to members who want to workout from home but don’t want to give up their club memberships.

“Peloton is struggling to keep up with the growing demand right now. And so while I expect demand for Peloton’s products to decline slightly as the vaccine becomes available and people feel more comfortable in gyms, the company should have a couple of catch-up blocks to satisfy people who have already placed orders, ”said James Harriman , managing director of travel and leisure Wedbush Securities. “Over the long term, growth will eventually slow, but I believe Peloton has a very long way to grow.”

The shutdown has hit the entire fitness industry hard, as gyms were among the first to close and last to reopen due to ongoing security concerns surrounding the coronavirus. According to the International Association of Health Rackets and Athletic Clubs, there are between 40,000 and 50,000 health and fitness clubs in the United States, serving 73 million members last year.

According to Meredith Poppler, vice president of communications for IHRSA, the gym industry was losing $ 700 million a week in the midst of closures, with $ 10.3 billion lost by August 1. The trade group predicts that up to 25 percent of fitness clubs could close by the end of 2020 without help from Congress.

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“Home solutions like streaming classes, Peloton and Mirror are great options for some. Anything that can help people be active is victory, ”Poppler said. “But for the most part, the best, most complete home fitness option cannot compete with the community and motivation that the club provides, nor can it provide the skilled staff, varied equipment and programming capabilities of the nearby gym.”

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Are we close to the end of physical money? Coins and banknotes are practically disappearing in these countries — Executive Digest



Are we close to the end of physical money?  Coins and banknotes are practically disappearing in these countries — Executive Digest

At present, the number of payment alternatives in addition to physical money such as credit cards, payment with applications or mobile phones is increasing, and well-known coins and banknotes are gaining ground.

However, ElEconomist explains, there is evidence that, despite the apparent growth of other forms of payment, physical money continues to hold. According to the European Central Bank (ECB), almost half of all payments, 48%, are made using banknotes. In the US, the US Federal Reserve has noted that money in circulation has even reached an all-time high.

There are countries that are discussing this issue, and some countries are testing formulas for moving to a fully digital model. A Spanish website has compiled a list of cases where money could be on the brink of extinction.


Despite having the oldest central bank in the world, it has been leading the fight against physical money since the beginning of the last decade. Between 2011 and 2020, Swedish citizens reduced their use of cash from 39% to 9%. With companies, banks and other institutions refusing to accept payments in coins or banknotes, Sweden would be quite willing to move away from cash if rural areas didn’t resist its decline.

At the same time, the Swedish government is at the same time trying to slow down the transition by asking citizens to keep money at home.


Norges Bank, the country’s central bank, has released figures that Norwegians only use banknotes or coins for 3 to 4% of their transactions, and the lack of physical liquidity in the country is a concern, so although they are about to achieve full digitization, they are trying to stop this is.

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The Norwegian Consumer Protection Agency has already received complaints about the inability to pay for bus tickets or cafes in cash in the center of the capital, and the country’s Pensioners’ Association has also warned of the concerns this raises among a less digitized population.


It is one of the countries not only in Europe but also in the world with the most development in this aspect, with a share of cash payments below 24% compared to 52% in 2005, 40% in 2011 and 30% in 2015. . . .

Data from the Dutch Payments Association shows that card usage for payments now exceeds 75%, with mobile payments up 30% last year.

In this case, banks are the biggest drivers of total digitalization to cut costs at branches and ATMs. In the Netherlands, 89% of customers are already digital, compared to the European average of 60%.


The country is becoming so digitized in this regard that the People’s Bank of China is imposing fines on public and private institutions that refuse to accept cash payments in order to “protect citizens’ rights to use cash.”

The latest survey by the region’s central bank shows that 66% of payments in the region are made using a mobile phone, compared to 23% in cash. At the same time, the percentage of card payments is even less: only 7% of transactions.

South Korea:

Since 2016, the country has been trying to digitize payments, which is why cash in circulation is only 40% of the total, which is an all-time low. Of the total number of transactions in the country, only 17% are made in physical money.

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In the country led by Justin Trudeau, Visa said citizens are “ready to move away from cash” as Canada “has one of the highest penetration rates of credit card payments in the world (70%)”. As a percentage of total transactions in 2021, only 17% were made with physical money. Cards make up 60% of transactions and electronic payments 12%.


The latest report from The Global Payments explains that the country is accelerating its transition to cash, which will account for just 2% of all transactions by 2025. From 75% in 2007 to around 30% in 2019.

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Vinted has been targeted by online scammers | Internet



Vinted has been targeted by online scammers |  Internet

Platform online Wynted was attacked by tell jokes. According to Portal da Queixa, a Lithuanian company that buys, sells and exchanges goods has received several complaints from Portuguese users who have been deceived by fraudulent schemes.

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How Asia’s richest woman lost half her fortune in a year



How Asia's richest woman lost half her fortune in a year

60 minutes / YouTube

For years, Yang Huiyan’s fortune has been at the center of headlines, comments, and calculations outside of China.

Yang Huiyan, who is only 41 years old, is not only the richest woman in her country, but also the most the richest in all of Asia.

FROM inherited a real estate empire from his father over ten years ago, his fortune continues to grow. But in 2022, everything changed: last year it suffered a real decline.

According to Bloomberg Billionaires Index calculations, Yang saw his net worth drop more than 52% last year.

In 2021, Bloomberg estimated the fortune of a business woman at about $33.9 billion (about 33 billion euros), which fell to around $16.1 billion (about €15.7 billion) in July last year.

Economic analysts saw this not only as a grim sign of the state of the Chinese housing market, but also as a serious warning that The future of the world’s second largest economy.

This comes as the country’s real estate sector has been hit hard by falling home prices, declining buyer demand and a bad debt crisis that has affected some major property developers since 2020.

The situation has reached the point where some banks ran out of moneywhich caused protests in some cities of the Asian country.

And although Yang remains the richest woman in Asia, her position has begun to falter.

Yang is followed by chemical fiber entrepreneur Fan Hongwei, who also has an estimated net worth of around $16 billion, according to Bloomberg.

But who is Yang Huiyan and how did he make one of the biggest fortunes in the world?


Born in 1981 in Shuntak, a district of Foshan City, Guangzhou Province, in southern China, Yang is the daughter of one of the richest people in the Asian country: Yang Guoqiang.

Raised in one of China’s most influential families, she received an excellent education and was sent to the United States at the time of youth. In 2003, he graduated from the Faculty of Arts and Sciences at The Ohio State University.

Returning to China, he inherited from his father in 2007. most actions Country Garden Holdings, China’s largest real estate company.

Founded in 1992 in Guangzhou, Country Garden Holdings has been successful since its Hong Kong IPO and has raised about $1.6 billion, about the same as Google’s since its 2004 US IPO.

Although Yang is known for staying out of the public eye and living a low key lifestyle, center of countless headlines inside and outside of China.

One of the most high-profile cases occurred in 2018, when legal documents known as the “Cyprus Papers” were leaked and revealed that he had obtained Cypriot citizenship in 2018, despite China not recognizing dual citizenship.


Chinese market researchers describe Yang as a creative woman with business acumen.

In June last year, the International Hospitality Institute recognized it in its ranking the most influential people in the global hotel industry.

However, his business was already showing signs of weakness.

The situation in the real estate market in the country since 2020 has become more complicated not only because of the coronavirus pandemic, but also because the Chinese authorities tried to curb over-indebtedness in real estate.

This resulted in large builders facing payment struggles and forcing them to renegotiate a contract with your creditors.

The crisis worsened when Evergrande, the most indebted Chinese real estate company, defaulted on its dollar-denominated bonds in late 2021 after months of liquidity problems.

Since then and this year, several other major groups, including Kaisa and Shimao Group, have also applied for creditor protection.

The crisis has escalated in recent weeks after news of a “buyers’ strike” after thousands of people stopped paying their mortgages due to the delay in starting construction work on the houses. Due to the delay in the delivery of houses, companies did not start receiving mortgage payments on time.

All this led to the fact that Zagorodny Sad, which felt good in the first months of the pandemic, also faced liquidity problemto such an extent that last July he had to sell shares at a discount of almost 13% to raise funds.

And the long-term picture doesn’t look good for Young, his fortune, or the company he represents.

In a July report last year, ratings agency S&P estimated that real estate sales in China may fall by a third this year because of the mortgage strikes, a collective movement in which buyers decided to put mortgage payments on properties that were behind schedule.


Meanwhile, Capital Economics, an independent London-based economics research firm, predicted that “without sales, many other companies will fail, which is financial and economic threat“for China.

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