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Millennials are killing ethnicity – that’s a good thing

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Millennials are killing ethnicity - that's a good thing
  • Ethnic is a word and product category that has become increasingly obsolete as American tastes change.
  • Krishnendu Rae, associate professor and head of Nutrition and Food Research at New York University, told Business Insider that “ethnic” is a residual category that encompasses anything that is not perceived as black or white.
  • Mainstream tastes have become more varied and pervasive as millennial immigrants, who are almost twice as likely to pursue higher education as previous generations, acquire purchasing power.
  • But even as America’s taste for food is becoming more culturally diverse, it does not always translate into financial gain for people from cultures who are creating new staple foods.
  • Visit the Business Insider homepage to learn more

Salsa, soy sauce and masala have nothing in common. So why are these seemingly random ingredients often lumped together in one part of the grocery store: the ethnic aisle?

“In 2020, it’s not like how people interact with these kitchens,” Vanessa Pham, co-founder of Omsom, a startup that makes starter kits for Asian dinners, told Business Insider.

“The layout of the grocery store needs to match what the rest of the country looks like. The noodles should be next to the pasta. Asian spices should be next to western spices, ”Pham added.

According to Krishnendu Ray, associate professor and head of Nutrition and Nutrition Research at New York University, the definition of “mainstream” in American cuisine is in flux, as is the definition of what is beyond it.

The word “ethnic” has always existed in American culture as a way of categorizing things that were not considered black or white, Ray said. Once upon a time, Italian cuisine was considered “ethnic”. This changed when people began to think of Italian Americans as whites.

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“People are beginning to understand that ethnicity is a residual category that seems outdated, and some resent it. For some people, classifying things as “ethnic” sounds a bit like using “blacks” or “oriental” today, ”Ray said.

Kim Pham, Vanessa’s sister and another co-founder of Omsom, told Business Insider that the ethnic passage actually exacerbates the “divide.”

“Having them in a single pass indicates the regularity with which you expect these products to be used,” Kim said.

“We were kind of thrown into this business,” Sana Haveri Qadri, founder of spice company Diaspora, Co., told Business Insider. “For me, this is the place where everything tasty lives. Everything tasty is in this passage. “

According to Ray, the civil rights movement has been instrumental in changing the way Americans consume food. In the past, the products and goods consumed by the upper class were “largely homogeneous.” But after the civil rights movement, higher levels of income and education became increasingly associated with cultural “omnivorous existence,” or the consumption of things from a wide variety of cultures.

American palettes are more diverse today than ever, due to both the increased interest of white millennials in world-class foods and the increased purchasing power of immigrants and ethnic minorities in the United States. Millennial immigrants almost twice as likely to be highly paid people with higher education than the previous generation.

Turmeric is one of the “ethnic” spices that has gained widespread popularity in recent years, especially in the wellness circles and high-end coffee shops, according to Kadri. She is not worried about who uses the “ethnic” ingredients or how, as long as the people who invented them gain recognition and financial gain. But according to Kadri, this is usually not the case.

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“Traders and translators are usually white people with beards,” she said.

And while the “ethnic” passage provides founders with the opportunity to “faithfully express their culture,” it also means that “ethnic” food companies end up competing for very little shelf space, Miguel Garza, CEO of Siete Family Foods, told Business Insider.

“I do not understand this. If something like salsa is the number one condiment in the US right now, why should it be attributed to one pass? ” Garza said.

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Economy

Everything has been delivered. 10 Bugatti Centodieci are already in the hands of the owners

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Everything has been delivered.  10 Bugatti Centodieci are already in the hands of the owners

OAll Bugatti Centodieci have been delivered, the Molsheim-based brand said on Monday. Cristiano Ronaldo received the number 07 in October this year. and Bugatti has now revealed that the latest unit – #10 – is already in the possession of its owner.

“The Centodieci combines all the values ​​of the Bugatti brand in an extraordinary package: rarity, innovation, heritage, craftsmanship and unrivaled performance. The production batch of 10 units was so in demand by our customers that it was sold before the Centodieci. was even officially presented,” said Christophe Piochon, president of Bugatti.

This latest example is finished in Quartz White with carbon fiber trim on the bottom and matte grilles. The brake calipers are painted in Light Blue Sport, as is the logo on the rear that refers to the EB110, the iconic Bugatti model that inspired this Centodieci. Inside, the predominant color is also blue, as you can see in the images above.

This block is powered by the same block as the other nine instances. The 8.0-liter W16 with four turbines is capable of developing 1600 hp. In terms of performance, this allows the Centodieci to hit 100 km/h in just 2.4 seconds and reach a top speed of 380 km/h.

Recall that each unit costs the owners eight million euros before taxes.

Read also: We already know when the Bugatti Centodieci fell into the hands of Ronaldo.

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Economy

The first Dacia hybrid. “The cheapest hybrid family on the market”

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The first Dacia hybrid.  "The cheapest hybrid family on the market"

BUT Dacia revealed this Monday that the hybrid engine has been available since March on the Jogger, the Romanian brand’s model known to be available with a seven-seat variant.

The Jogger Hybrid 140, Dacia’s first hybrid, will hit dealerships in March, but customers can expect and order it as early as January.

The price has been revealed by Dacia and since it’s only available in the seven-seater SL Extreme, it starts at €28,800. The brand claims it is “the most affordable hybrid family car on the market.”

Available in six existing colors to celebrate the launch of this hybrid, there will be a slate gray version, as you can see in the images above.

Equipped with a 1.6 liter four-cylinder petrol engine with 90 hp, the Jogger is also powered by two electric motors (a 50 hp engine and a high-voltage starter-generator). The total power is 140 horsepower. The electric transmission is automatic, four-speed, connected to an internal combustion engine, and two speeds are connected to an electric motor. This combined technology was possible, according to Dacia, only due to the lack of clutch.

Combined with the energy recovery levels of the 1.2kWh (230V) battery pack and the efficiency of the automatic transmission, regenerative braking delivers all-electric traction on 80% of urban journeys and saves up to 40% of fuel compared to a combustion engine vehicle.

Read also: Dual-fuel Dacia Jogger Eco-G. We tried 5 seater and LPG…

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Economy

See how Tesla tests its electric Semi truck in the worst-case scenarios

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Tesla Semi camião elétrico testes

Tesla has finally been able to bring its long-awaited Semi to market. This electric truck promises to revolutionize transportation and bring all the unique characteristics of this type of electric vehicle to this class of vehicles.

Now that the first units have been delivered, there is hope that they will finally be mass-produced and reach more transport companies. With so many promises to be kept, a new video is now emerging showing Tesla testing its Semi truck under worst-case scenarios.


Tesla Semi is already on the market

Like all Tesla electric vehicles, Semi follows the same line of creating a unique design associated with a platform with the most modern technology available. The proof is in what was presented to the public and surprised most people.

To prove the quality of this new proposal, Tesla published in your LinkedIn account new video. In it, he reveals some of the testing he's done to determine the strength and quality of the Semi's design and its (potential) durability.

Tests to prove its durability

It has been revealed that the Tesla electric truck is subjected to numerous tests and its application in the worst scenarios that drivers may face. It doesn't stop at the ruggedness of the Semi's designs, but goes further and focuses on the motors and batteries themselves.

This is the proof that many have been waiting for to ensure that this new proposal is not limited to a lot of autonomy. Its resistance is great and will provide greater durability, further enhancing the Semi's value and performance.

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high quality electric truck

Tesla has already showcased the Semi's quality with a video showing its truck driving roughly 500 miles on just one charge. The big news here is that he managed to make this long journey with a maximum load of about 37 tons.

Now Tesla remains to widely place the Semi on the market. At the moment, only a few companies have access to this new product, with a very long list of pending deliveries, who want to start mass-using this electric truck offering.

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