Connect with us

Top News

Fiat Chrysler and PSA Team will have a new identify: Stellantis. Of course, it is really dumb

Published

on

Fiat Chrysler and PSA Group will have a new name: Stellantis. Yes, it's dumb

Is it a new medication for a medical issue you hardly ever read of, the place the drugmaker’s ad tells you to “talk to your medical doctor?”

Is it a new app or social media system that your children are experiencing in advance of their parents learn it?

The name was unveiled Wednesday evening. The company explained it arrives from “the Latin verb ‘stello,’ which means ‘to brighten with stars.'”

“It draws inspiration from this new and formidable alignment of storied automotive models and strong corporation cultures that in coming together are developing a single of the new leaders in the future period of mobility even though at the exact time preserving all the excellent benefit and the values of its constituent components,” explained the company’s assertion.

You would not see Stellantis on the company’s cars and trucks or dealerships, however. It will merely be the corporate name.

The brand name names of Chrysler, Dodge, Ram, Jeep, Fiat, Alfa Romeo and Maserati, all component of Fiat Chrysler now, will continue. So will Peugeot, Citroën, DS, Opel and Vauxhall, which are the PSA Group brand names, none of which are readily available in the US marketplace.

It really is uncommon in the auto business to have a corporate name that does not involve one of a company’s manufacturers. Till now, Basic Motors (GM) and Daimler (DDAIF) were the exceptions amongst international automakers. The two names go again a lot more than a century.
All other significant automakers – these as Toyota (TM), Volkswagen (VLKAF), Ford (F) and the relaxation – have names that replicate their ideal advertising brands. All but Tesla (TSLA) have other automobile models not in their company names.

Chrysler has been through two other mergers in the past 25 several years and the name of its most famous manufacturer stayed in the corporate title both of those times, with DaimlerChrysler and Fiat Chrysler. In in between it was owned by a private equity firm and utilised solely the Chrysler identify.

See also  John Legend balances funny content in the midst of ongoing protests

An uneven background of generating new corporate names

Coming up with new corporate names can be a tough enterprise.

Often in the course of a merger a corporation will just selected the model it thinks to be much better, even if it really is not the corporation executing the obtaining.

The united states West acquired US Airways out of bankruptcy and took the US Air identify. Then the new US Air purchased American Airlines (AAL), yet again out of bankruptcy, and took the American Airlines name. The latest merger of Sprint and T-Mobile was accomplished below the T-Cellular (TMUS) identify.
But generally a new identify is concocted as portion of a merger. Verizon (VZ) was formed by the 2000 merger of Bell Atlantic and GTE. That designed-up word lifted eyebrows then just as Stellantis is this early morning, but in the previous 20 many years it is come to be a significant established brand name name that several believe 2 times about now.
Other names haven’t aged as properly. Verizon made a subsidiary known as Oath in 2017 to hold the property of Yahoo that it experienced just acquired and the belongings of AOL that it by now owned. The name was dropped in December in favor of Verizon Media.
Kraft Foodstuff picked the title Mondelez Intercontinental (MDLZ) for the snack food items division it spun off in 2012, relatively use the identify of any its perfectly-recognized brands these types of as Oreos, Ritz or Cadbury. Kraft, too, pointed to Latin as the reasoning for the produced-up phrase, declaring that “monde” derives from the Latin word for “entire world,” and “delez” was intended to be a fanciful expression of “tasty.”
Coach, a model popular for its handbags, adjusted it corporate identify to Tapestry (TPR) in 2017.
Google’s corporate identify became Alphabet (GOOG) in 2015, in an attempt to improved to stand for its non-Google branded divisions these types of as Nest and self-driving automobile device Waymo. But the identify has not caught on as effectively, with several folks nonetheless utilizing Google when referring to the corporation as a whole.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Top News

Parties vote against free Portuguese language education abroad | Assembly of the Republic

Published

on

Parties vote against free Portuguese language education abroad |  Assembly of the Republic

The diplomas voted this Friday in the Assembly of the Republic, which offered free teaching of the Portuguese language abroad, were rejected: the Socialist Party voted against and the PSD, among others, abstained.

Continue Reading

Top News

The Portuguese player who stole the CR7 stage in the Cup is married to the first girl he met in high school

Published

on

Portugal international Bruno Fernandez rose to prominence during the World Cup in Qatar. The star, who also plays for England’s Manchester United, scored one more goal than Cristiano Ronaldo and played a crucial role in securing Portugal a place in the round of 16.

At the age of 28, the Portuguese has a very quiet personal life and is the father of two children. The star married in 2015, when he was 21, the first and only girl in his life, the Portuguese Ana Piño.

Adult film muse Elisa Sanchez poses with her body painted at a rehearsal for the World Cup.

Bruno Fernandes and Ana Pinho Photo: reproduction / Instagram

Bruno and Ana’s love story began in Porto, Portugal. They met at the school where they studied together, started dating and since then have not parted.

At the beginning of the relationship, Bruno played for the Portuguese club Boavista, so he easily managed to be with Ana and train.

When the player needed to move to Italy to improve his career, Ana supported the star and two years later she was asked to marry him.

They married at the end of 2015, and in 2017 they had Matilda Fernandez, the couple’s first daughter. Three years later, in 2020, Goncalo Fernandes was born, who completed the team of football fans played by Bruno.

Ana Pinho and Bruno Fernandes
Ana Pinho and Bruno Fernandes Photo: reproduction / Instagram
Ana Pinho and Bruno Fernandes
Ana Pinho and Bruno Fernandes Photo: reproduction / Instagram

Ana, Mathilde and Gonzalo are always present in the Portuguese games, which is very important in raising children.

Bruno Fernandes and family
Bruno Fernandes and family Photo: Reproduction / Instagram

Last Monday, when he scored two goals for Portugal, Bruno revealed during an interview that the kids predicted his performance against Uruguay. The children were optimistic. Woman, not so much.

See also  'Stoopers' tracks artist Ralph Serrano after saving his works from the road

“Before the game, my children said that I would score two goals. Mother even thought it was an exaggeration, maybe now she doesn’t think it’s so exaggerated, ”Bruno joked.

Continue Reading

Top News

“Now you die, I’ll burn everything.” Portuguese man arrested in Spain suspected of setting wife on fire – Observer

Published

on

"Now you die, I'll burn everything."  Portuguese man arrested in Spain suspected of setting wife on fire - Observer

Catalan justice has ordered the preventive detention of a man of Portuguese nationality for allegedly burning a 48-year-old woman alive. The suspect doused his companion with alcohol with rosemary and acetone, set fire to the house in which he lived in Lleida, while telling her: “Now you will die, I will burn everything.”

According to El Periodico, the 39-year-old man was detained on Monday, while a companion was rushed to the burn unit of the Hospital de la Vall d’Hebron, where she still has burns over 18% of her body.

or country Details that, in addition to trying to burn her, the man tried to strangle her. According to the indictment seen by the same newspaper, the victim went to bed around 11:00 pm, and the partner was still at home. Shortly after that, he left, and when he returned, he began to poke something in the woman’s face. “I will kill you,” I told him.

Companion managed to get out of bed, but the alleged intruder splashed acetone in his face. It was there that the man allegedly set fire to the house and tried to strangle her. The woman ran away, but she was pulled when she went down the stairs: “Let’s go, I’m on fire too.”

The building where the couple lived was destroyed by fire. However, the man denies this version, arguing that there was a quarrel, but that when he came home, there was already a fire. However, the judge who heard him considered that the explanations were “inaccurate” and there were “contradictions”.

See also  'Stoopers' tracks artist Ralph Serrano after saving his works from the road

When asked why the woman came up with this story, the Portuguese man limited himself to the fact that “when she is annoyed”, her partner “does not know what he is saying”: “When he gets angry, he tries to hurt everyone.”

In turn, one of the witnesses – a neighbor of the couple – told the authorities that the couple quarreled, despite the fact that they had never witnessed a single episode of physical violence. On Monday, a neighbor overheard their quarrel and went out on the balcony at dawn and heard the cry of a 48-year-old woman: “Don’t kill me, don’t kill me, don’t kill me.”

THE PUB • CONTINUE TO READ BELOW

Continue Reading

Trending