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Panera Bread is dedicated to feeding both the needy and the brave



Panera Bread is dedicated to feeding both the needy and the brave

Sometimes, it takes a crisis to bring out the best in us, also in big business.

Since the COVID-19 pandemic struck, important business services large and small must adapt quickly to customer demand, and all within a new set of prevention and safety parameters. Many have risen to the test of survival, and even flourished. Some have succeeded in doing so while showing gratitude and empathy through sufficient philanthropic efforts.

Panera Bread has been able to continue serving loyal customers throughout the Coronavirus ordeal, as most of their 2,174 bread cafes across the country and Canada remain open, said Scott Nelson, vice president of marketing for the company.

“Nearly 90 percent of Panera cafes are able to remain open during the crisis with at least roadside deliveries, drive-thru or without contact,” he said.
The good news is that it means the continuation of Panera’s “Day-End Donation-Nation.”

“Every night in every cafe, we donate unsold bread and baked goods to local non-profit organizations in each of our communities,” Nelson said. “Last year, we donated more than $ 100 million [worth] baked goods to more than 4,000 local non-profit organizations. “

Fortunately for 140,000 employees, the restaurant chain acknowledged the valiant efforts of their colleagues since the beginning of the pandemic, because they quickly adapted to the brand’s off-premise model. Their sending workers’ efforts, in particular, were highlighted through “From One Neighbor to Another Neighbor” commercial video campaign.

“This effort began early in the pandemic when our shipping business was very important to the environment in which we live, and our desire to ensure good fresh food is accessible to all during an unprecedented time,” Nelson said.

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Companies reach out to cafes and franchise partners to find drivers who they think the company should shine.

Such sincere editorials were shot on the driver’s smartphone.

“We want to tell the extraordinary story of them being in the empty streets, the front lines, delivering food safely throughout America.”

The belief that good food must be accessible to all is a principle adopted by Panera, and has diligently found ways to provide food for those who face food scarcity during the global health crisis.

Panera Bread, vice president of marketing Scott Nelson
Panera Bread, vice president of marketing Scott Nelson

Through partnership with The Hunger Alliance for Children (CHA) and the US Department of Agriculture (USDA), Panera provides freshly prepared healthy food for needy children in Ohio, Nelson said, and, through local franchise partners, “improving supply chains and bakery cafes to provide fast food that is has just been prepared for CHA for children who are vulnerable to starvation throughout the state. “

In connection with non-profit organizations and other local schools throughout the country, the company has improved this model, providing more than 65,000 school meals.

“We continue to look for partners who need food delivered, even during the summer months when school is not around,” Nelson said.

Building their long-term partnership with domestic hunger relief organizations, Feed America, Panera moved quickly with them to provide freshly prepared food to people in need through a network of charity food banks. A joint altruistic effort is a much needed boost, because charities estimate that 17.1 million people could face hunger in the next six months as a result of a pandemic, according to a recent press release.

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To expand the reach of this collaboration, Panera switched to their online platform.

“Panera has a great social voice [nearly 500,000 Instagram followers] and we want to try to use it to do good during this crisis and help raise awareness of the needs that are out there now, “Nelson said.” We are launching #SeeAPlateFillAPlate the challenge on Instagram on April 24 inspired Americans to donate and fill plates for someone in need, “Nelson said. “Until now we have been able to provide more than 340,000 meals nationwide.”

Generosity also comes in the form of music. New single, “Say the Word,” written and performed by record artist Elektra, Livingston, gave a portion of the proceeds to Feeding America in partnership with the Panera Together Without Hunger campaign.

Lifting their hats to the frontline workers, Panera also launched Food for Heroes initiative during the National Hospital Week (May 10-16).

“This project provides a way for local people to be more grateful to their health workers by providing fresh Panera food and reminding that we appreciate everything they do for our community,” Nelson said.

It was also designed “to help hospitals better by entering food orders for frontline workers,” he said. “We have many relationships with hospitals and have worked to support them because they use their own resources and personal donations to feed their frontline employees. We quickly realized that some of the friction in providing food to employees could be resolved through our online ordering technology and knowledge of these locations. We currently work with 600 participating hospitals nationwide. “

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Those who want to contribute to Food for Heroes to be given back to health workers can visit

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Thiago Monteiro in 14th and 15th before the arrival of the WTCR in Portugal – Observer



Thiago Monteiro in 14th and 15th before the arrival of the WTCR in Portugal - Observer

Portuguese driver Thiago Monteiro (Honda) finished 14th and 15th this Sunday in the two World Touring Car Cup (WTCR) races held in Aragon, Spain, which precede the Vila Real race.

The Portuguese rider always rode in the tail, he was hindered by the fact that Honda had more excess weight than his rivals.

“If they told me that I would be in this position, I would not believe it. But the reality is that we have not been able to withstand a number of adversities. From the moment when the pace is much lower than other rivals, we are prepared in advance. It’s heartbreaking,” the Portuguese rider began his explanation after the fourth round of the championship.

The Portuguese rider struggled to find the best balance in his Civic, as did his teammate, Hungarian Attila Tassi.


“We still had problems, and we could not reach the full potential of the car. It was very difficult, unpleasant and discouraging, especially since we are going to Vila Real and this scenario does not suit me. But we will have to continue to look for our own path and believe that everything will work out, ”Thiago Monteiro concluded.

Belgian Giles Magnus (Audi) and Spaniard Mikel Ascona (Hyundai) won both races on Sunday.

Ascona leads the league with 129 points, while Thiago Monteiro is 16th with 12 points.

The WTCR competition in Portugal will take place next weekend in Vila Real.

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Joao Almeida became the champion of Portugal in cycling



Joao Almeida became the champion of Portugal in cycling

This Sunday, Portuguese cyclist João Almeida (UAE-Emirates) became the Portuguese champion in cross-country cycling for the first time, winning the elite national championships held in Mogaduro.

In his first online race since Joao Almeida was forced to pull out of the Vuelta Italia after testing positive for the coronavirus, he won his first national title since becoming time trial champion in 2021.

Almeida crossed the finish line in Mogadora, covering the 167.5 km distance in 4:08.42 hours, 52 seconds behind Thiago Antunes (Efapel) second, Fabio Costa (Glassdrive-Q8-Anicolor) third, and Rui Oliveira (UAE). – Emirates), fourth.

In the end, João Almeida stated that he was “very pleased” with the victory, admitting that the race “went very well” and thanking his teammates.

Former national champion José Neves (W52-FC Porto) did not finish the race, as did Rafael Reis (Glassdrive-Q8-Anicolor) who won the time trial title on Friday.

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Portuguese military admits ‘it will take time’ until territory is taken under control



Portuguese military admits 'it will take time' until territory is taken under control

The “path” chosen for about a year in the fight against rebel groups in the province of Cabo Delgado in northern Mozambique is “the right one,” Brigadier General Nuno Lemos Pires said in an interview with Lusa.

“Now, while the situation is not fully under control, we all understand that, as in any other counter-terrorism situation in the world, it will take a lot of time,” added the head of the European military training mission, although he acknowledged that this “ does not mean that sometimes there are no fears and failures.

However, “this is part of what constitutes an action taken against terrorists who operate in a very wide area, who in themselves have the initiative and the ability to hide in a very wide area,” he said.

In fact, he stressed, many of the recent attacks that have taken place in the south of Cabo Delgado in recent weeks are due to the fact that Islamist extremist rebels had to “flight from the north” of the province.

“Because this was a consolidated military operation carried out in close cooperation between the Mozambique Defense and Security Forces (FSS), [e com as forças d]Rwanda and SAMIM (Southern African Development Community Mission (SADC) in Mozambique), who were clearing out the intervention areas that existed in the area, the reaction of many terrorists was to flee the area, go further south, where they were not pursued. , and make new attacks,” he explained.

“In such cases, the initiative almost always belongs to the terrorists. There are few of them, they hide among the population, they move over very large territories, with a lot of dense vegetation, it becomes very difficult to find them, but you can easily move,” he continued.

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On the other hand, the Portuguese general emphasized, “it is now difficult for these groups” “to concentrate power and forces for large-scale operations, as was the case three years ago during the conquests, such as Mocimboa da Praia or Palma.” ,” he said.

“They don’t have that ability. Many of these attacks even demonstrate [estratégias] survival [clássicas das guerrilhas]. They’re looking for food, they’re looking for supplies, they’re searching deep down for a place where they can survive, because the area is already under quite a lot of control. [por parte] Mozambique FSS, Rwandan forces and SAMIM,” he explained.

In this context, Nuno Lemos Pires highlighted the “quick response” of the Mozambican authorities to each of these developments, starting with head of state Filipe Nyusi.

“I think it is exemplary that the moment there is a movement or a series of significant attacks in other areas, we immediately see the President of Mozambique heading north, linking up with his Chief of the General Staff of the Armed Forces (CEMGFA). , with the Minister of Defense, with the Minister of the Interior, and outline plans on the ground for a quick change of equipment and the ability to respond to such movements,” he said.

During one such trip to northern Mozambique in mid-June, Mozambican Interior Minister Arsenia Massingue said that Mozambican police were informing the “enemy” – the rebel forces in Cabo Delgado – about the positions of the FDS and allied forces on the ground.

However, Lemos Pires downplayed the situation. “We must be aware that there are infiltrations in any political system. It’s happening everywhere. Ignoring this dimension is tantamount to ignoring what is happening everywhere,” he said.

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“I don’t know of a single case of insurgency, counterinsurgency, terrorist or counter-terrorist combat where these leaks didn’t happen frequently. You need to be careful. .

In addition to the vastness of the territory that has been the scene of conflict and the topography favorable to insurgent guerrilla strategies, the porous borders with Tanzania to the north of Cabo Delgado and Malawi to the northwest also pose a danger. challenges the SDF and allied forces of SAMIM and Rwanda.

Lemos Pires also relativized this question. “We are talking about transnational terrorism, and it is good to understand that the situation in the north of Mozambique, in Cabo Delgado, is not limited and is not limited – and has never been limited – exclusively and exclusively to this region. A phenomenon that exists throughout Africa. , namely in Central Africa,” he said.

The UETM commander even took advantage of this circumstance to formulate an “extended response” to “a broad problem, a regional one, and the solution must also be a broad regional one.”

Therefore, “it’s very good what we see here on the ground, in fact, this is the unification of the efforts of regional African forces to try to deal with a problem that really worries everyone,” he concluded.

“What happens in one region can affect another. That is why it is in everyone’s interest that these groups be fought, detained and that the narrative that they are currently spreading can be counteracted – we hope that there are fewer and fewer successes,” the Portuguese general stressed.


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Lusa/The End

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