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Coronavirus: Boom time for signs, but makers don’t produce much

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Coronavirus: Boom time for signs, but makers don't produce much

The Seiger team was preparing to begin a major project at the Angel Stadium of Anaheim in mid-March when California announced a statewide closure to combat the corona virus.

His appearance stopped, without limits.

The 42-year-old man is not a field guard or construction worker.

He made a sign.

Placentia resident company, Main Design, Is partnering with other companies to wrap bars and suites in baseball stadiums with letters in anticipation of Opening Day. And now the Angels will not leave anyone in the building.

For about a week, when other clients quickly cancel the project, work slows down. Seiger prepares for the worst.

But in the age-old maxim, the life-changing COVID-19 pandemic – and many of its demands on human behavior – come with a great need: for signs. And many of them.

Flags and awnings and yard signs sway in front of businesses where none existed before. Arrows placed six feet apart at the supermarket tell customers how to shop safely. A new neon light is shining. A-frame stands on the sidewalk and invites people to the tax office, medical clinics, car repair shops. Signs of persuading, warning, scolding, inviting – and offering words of hope.

All signs sing the same song to the public:

We are still standing. And we need you back.

A banner advertises pupusas at El Amancer Cafe in Santa Ana.

(Allen J. Schaben / Los Angeles Times)

An industry such as sign-making seems insignificant at first glance, an excessive trade for these uncertain times. But in mid-April, the U.S. Homeland Security and Infrastructure Security Agency consider it a “critical infrastructure” and allow printers and factories to remain open as long as they institutionalize plans to protect employees from the corona virus.

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“Signs are the most visible invisible industry there,” said Lori Anderson, president and CEO of International Sign Assn., Based in Virginia, who lobbied government agencies for appointment. “You won’t see it until you need it. And right now, we need them.”

Michael Montaño’s family has run away Mitla Cafe in San Bernardino Route 66 for more than 80 years and frequently updates the Instagram page of the Mexican restaurant. But when Montaño realized that posh photographs of tacos and hard combo plates would not help fight the decline in customers that occurred after Governor Gavin Newsom banned eating in restaurants, he ordered several 3-by-9 vinyl banners and hung them. outside.

“Open to Orders intended,” they read. It was the first time Mitla had carried out such a campaign.

“We are pleased with the results,” said Montaño, 44. “We got a lot of ‘I’m not sure you’re open but I saw your banner’ over the phone. That is an additional boost, and more than ever, that might make a difference for us. “

But while sign makers like Seiger say they are called more than ever before, it is a mixed bag for their benefit.

A one-time job request – say, a church that wants believers to know the Mass is now broadcast online, or a factory announcing new social distance rules – has flooded David Haroonian’s inbox and telephone line, which has a Fastsign Franchise in West Hollywood.

“They ordered signs for COVID protection and shields, and restaurants put up banners that they were open to carry,” the 56-year-old said.

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That is not enough.

Around this time of the year, Haroonian – who said revenues had fallen by at least 50% – said his company would serve large events such as bar mitzvahs and weddings.

“But it’s all gone,” he said. “Everything helps, but of course you want a bigger job – something worth $ 3,000 instead of $ 100.”

Luis Rotulos, who operates in Lawndale, experienced the same thing.

“I go to the store, and I will be there for six to seven hours, and my phone doesn’t even ring once” for a profitable order, said the 52-year-old man.

The development of smaller signs is a barometer of how bad the economy really is overall, he said. Business “gets it because they don’t have a business. They want to be noticed by people, because people are afraid to spend money. They are afraid of what will happen next. “

Three types of signs outside the Impact Juice Bar in Orange.

Three types of signs are installed outside the Impact Juice Bar in Orange. Small businesses are increasingly using outside signage to bring back customers.

(Allen J. Schaben / Los Angeles Times)

Anderson, president International Entrance Sign, said the member has been successfully rotated to focus on current requests related to coronavirus, but must be ready to do it again.

“We have moved away from the initial panic about what we do to stay alive,” Anderson said. “Now we will go into a reboot. What will happen to your next customer?”

Another challenge that arises is the lack of material, which according to him has never been a problem before.

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Rotulos said he used to be able to get vinyl for decals and banners in one day, but now it takes around one week. Also hard to find: alcohol-based liquids that allow digital markings to function, acrylic to make plastic sheets needed for overhead or backlit signs, and aluminum for sandwich boards.

“And all material prices also went up,” Rotulos said. “We cannot give that price to customers, so our profits fall even more.”

These smooth dance sign makers must now navigate like never before. At Gunther’s Supply Co., a men’s clothing boutique in Santa Ana, Akihiro Tsuneizumi slowly painted window advertisements that would eventually read “Curbside Pickup Online Order” and “Now Open” in white and orange.

Signs adorn several storefronts on this stretch of Main Street: for beauty salons, for pupusa, for Colombia fajas (girdles). In Gunther, other examples of Tsuneizumi’s craft stand inside and outside: large wooden clippings from the rockabilly parrot shop mascot. Paper prints that warn customers that a mask must be entered. A sign announcing “No Homie Discount.”

Owner Cesar Adame said he asked Tsuneizumi for an old school approach “because there are many of our customers in the community, and this allows them to see us here and we are not going anywhere.”

“Besides that,” the 29-year-old added, “we want to give Aki some work.”

Tsuneizumi, a 45-year-old native of Japan who had lived in the United States for two years, applied a soft brush to the vintage Playboy that served as his palette. Business has been “OK,” he said. The big problem is having to reduce costs, because the client is “hurt a lot now.”

“I’m lucky I can do different things,” he said, letting the paint dry before adding another layer. “But not the others. It just sucks around.”

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Portuguese historical films will premiere on 29 December.

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Portuguese historical films will premiere on 29 December.

Method Media Bermuda will present the documentary FABRIC: Portuguese History in Bermuda on Thursday, December 29 at the Underwater Research Institute of Bermuda.

A spokesperson said: “Method Media is proud to bring Bermuda Fabric: Portugal History to Bermuda for its 5th and 6th showing at the Bermuda Underwater Observatory. In November and December 2019, Cloth: A Portuguese Story in Bermuda had four sold-out screenings. Now that Bermuda has reopened after the pandemic, it’s time to bring the film back for at least two screenings.

“There are tickets Ptix.bm For $ 20 – sessions at 15:30 and 18:00. Both screenings will be followed by a short Q&A session.

Director and producer Milton Raboso says, “FABRIC is a definitive account of the Portuguese community in Bermuda and its 151 years of history, but it also places Bermuda, Acors and Portugal in the world history and the events that have fueled those 151 years.

“It took more than 10 years to implement FABRIC. The film was supported by the Minister of Culture, the Government of the Azores and private donors.

Bermuda Media Method [MMB] Created in 2011 by producer Milton Raposo. MMB has created content for a wide range of clients: Bermuda’s new hospital renovation, reinsurance, travel campaigns, international sports and more. MMB pays special attention to artistic, cultural and historical content.

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CRISTANO RONALDO CAN MAKE UP A GIANT IN CARIOCA AND PORTUGUESE TECHNICIAN SAYS ‘There will be room’

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CRISTANO RONALDO CAN MAKE UP A GIANT IN CARIOCA AND PORTUGUESE TECHNICIAN SAYS 'There will be room'

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Maestro de Braga is the first Portuguese in the National Symphony Orchestra of Cuba.

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Maestro de Braga is the first Portuguese in the National Symphony Orchestra of Cuba.

Maestro Filipe Cunha, Artistic Director of the Philharmonic Orchestra of Braga, has been invited to conduct the Cuban National Symphony Orchestra, as announced today.

According to a statement sent by O MINHO, “he will be the first Portuguese conductor to conduct this orchestra in its entire history.”

In addition to this orchestra, the maestro will also work with the Lyceo Mozarteum de la Habana Symphony Orchestra.

The concerts will take place on 4 and 12 March 2023 at the National Theater of Cuba in Havana.

In the words of the maestro, quoted in the statement, “these will be very beautiful concerts with difficult but very complex pieces” and therefore he feels “very motivated”.

From the very beginning, Rachmaninoff’s Piano Concerto No. 2 will be performed by an Italian pianist (Luigi Borzillo), whom the maestro wants to bring to Portugal later this year. In the same concert, Mendelshon’s First Symphony will be performed.

Then, at the second concert, in the company of the Mexican clarinetist Angel Zedillo, he will perform the Louis Sfora Concerto No. 2. In this concert, the maestro also conducts Tchaikovsky’s Fifth Symphony.

“This is an international recognition of my work. An invitation that I accept with humility and great responsibility. I was surprised to learn that I would be the first Portuguese member of the Cuban National Symphony Orchestra. This is a very great honor,” the maestro said in a statement.

“I take with me the name of the city of Braga and Portugal with all the responsibility that goes with it, and I hope to do a good job there, leaving a good image and putting on great concerts. These will be very special concerts because, in addition to performing pieces that I love, especially Rachmaninov and Tchaikovsky, I will be directing two wonderful soloists who are also my friends. It will be very beautiful,” concludes Filipe Cunha.

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