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Aunt Jemima’s brand, which recognizes its racist past, will be stopped

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Aunt Jemima's brand, which recognizes its racist past, will be stopped

“As we strive to make progress towards racial equality through several initiatives, we must also pay attention to our brand portfolio and ensure they reflect our values ​​and meet the expectations of our consumers,” the Pepsi-owned company said in a statement provided to CNN Business.

Aunt Jemima’s appearance has evolved over time. The origin and brand logos are based on the song “Bibi Tua Jemima” from the performers of singer shows and are reportedly sung by slaves. The company’s website says the logo began in 1890 and is based on Nancy Green, “storyteller, cook, and missionary workers.” However, the website failed to mention Green born as a slave.
There have been repeated calls for companies to change the logo. In 2015 opinion pieces published in the New York Times, Cornell University professor Riché Richardson said the logo was “strongly associated with Southern racism.”

Richardson said that the Aunt Jemima’s logo was based on “‘mami,’ a faithful and obedient servant who eagerly takes care of the children of ladies and gentlemen while ignoring their possessions.” The stereotypical mammy slave statue was approved by the US Senate in 1923, but it was never made.

The company has also run racist advertisements for decades, with the actress personifying mammy stereotypes. It evolved the logo over the years, and even employed singer Gladys Knight as a spokesperson in the 1990s. Today, Aunt Jemima describes herself as a brand that represents “warmth, nutrition, and trust – qualities that you will find in loving mothers from diverse backgrounds who want the best for their family.”

In 2017, the husband of the late B. Smith asked the company to change it and said it was a symbol of “humiliating women.”

“While work has been done for years to renew the brand in a way that is meant to be appropriate and respectful, we realize that change is not enough,” Quaker Oats North America’s head of marketing Kristin Kroepfl said in a statement.

After calculating the national race after the death of George Floyd in police custody, the company made a change.
Pepsi (SPIRIT) has not revealed a new logo or brand name for breakfast items. It will debut in the fall. The Aunt Jemima brand was bought by Quaker Oats in 1926. PepsiCo bought Quaker Oats in 2001.

The Bibi Jemima brand will donate $ 5 million over the next five years “creating meaningful and ongoing support and involvement in the Black community.” Earlier this week, Pepsi announced a series of initiatives worth $ 400 million to support the black community.

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CBF congratulates Cruzeiro on the title, but makes a mistake with the “Portuguese” Pezzolano

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CBF congratulates Cruzeiro on the title, but makes a mistake with the "Portuguese" Pezzolano

The Brazilian Football Confederation (CBF) made a “gaffe” when congratulating Cruzeiro on the Brazilian Serie B title won last Friday (30) after the failures of Grêmio and Bahia. While congratulating the heavenly team, the entity “managed” to change the nationality of coach Paulo Pezzolano, identifying him as Portuguese.

“Until the 32nd round, the team under the leadership of the Portuguese Paulo Pezzolano had 71 points, eighteen more than Gremio, which is currently in second place. Organization website.

Cruzeiro fans are already “heavy” because of the CBF, because the organization does not issue the Cruzeiro Cup in next Wednesday’s (5) fight against Ituano at the Mineirana. The trophy will only be delivered in the last round of the competition, scheduled for November 6th.

The main bet of the Ronaldo leadership is to start the process of “reconstruction” of Cruzeiro, Pezzolano is a Uruguayan born in Montevideo on April 25, 1993.

The coach’s employment contract was duly registered in the CBF Daily Newsletter (BID). It states the correct nationality, such as Uruguayan.

In addition, when he was still a player, Pezzolano also played in Brazilian football, defending Atlético-PR.

Now off the field, Pezzolano became the foreign manager with the most appearances, ahead of Cruzeiro (52), and also the most victorious.

He was the only foreigner to win the title for Cruzeiro. His “predecessors”, the Uruguayan Ricardo Diez (1953), the Argentine Filpo Nunez (1955 and 1970) and the Portuguese Paulo Bento (2016), spent less time in Rapos and could not lift a single trophy.

In 52 games under Pezzolano Cruzeiro won 33, drew nine and lost 10 (69.23% profit). In these matches, the heavenly team scored 85 goals and conceded only 39.

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A moment of silence in Portuguese football over the tragedy in Indonesia

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A moment of silence in Portuguese football over the tragedy in Indonesia

The Portuguese Football Federation (FPF) announced this Sunday a minute of silence at the competitions it organizes, namely the Portuguese Cup, in memory of the victims of the tragedy that occurred in Indonesia.

“The Directorate of the Portuguese Football Federation announces a moment of silence in memory of the victims of the tragedy that occurred at the football stadium in Indonesia. The official website of the organization.

In the same note, FPF President Fernando Gomes says that “with great surprise and a feeling of deep pain, but also indignation” he learned “of the tragic scale of the events that have taken place in the stadium. in Indonesia”.

“It is with great sadness that I deplore the dramatic consequences of this tragedy, which resulted in the death of more than 170 fans, including many children. A football stadium should be a stage for celebration and joy, not for violence and death,” he said. concluded.

A moment of silence will be observed at the competitions organized by the FPF, namely the Portuguese Cup, the second stage of which will take place this weekend.

Indonesian authorities said 174 people were killed in unrest at the end of a football match in East Java, but acknowledged that the number could rise as many of them were critically injured.

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The tragedy, one of the worst in the history of football, occurred on Saturday evening when about 3,000 fans took to the field after Arema’s home team lost 3-2 to rivals Persebay Surabaya.

Police fired tear gas to try to contain the angry supporters, but their actions caused panic and thousands of people rushed to the exit.

Many people were trampled to death in the chaos of the stampede. At least two police officers were killed in the unrest that spread outside the stadium.

The Indonesian league was suspended and the authorities ordered an investigation into the incidents.

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New serious injury of the player of the national team of Portugal

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Extremo português oferecido ao Manchester United Lesão Pedro Neto

An injury forces Pedro Neto to be substituted in the Wolves game.

Bad news for Wolverhampton Wanderers and Pedro Neto. The Portuguese received a new injury, and, according to Bruno Lage, it could be serious.

Away to West Ham, where the Portuguese lost 2-0, Pedro Neto was replaced in the 24th minute by Adama Traore, and after the match, the Wolves coach said that the injury could be “ugly”.

Wolves are now in the Premier League relegation zone, and Pedro Neto may be left with no hope of qualifying for the World Cup in Qatar.

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Bola na Rede is a project started on October 28, 2010 at the Escola Superior de Comunicação Social. Since then, we have been trying to provide you with the best sports vision at the national and international levels through opinion pieces as well as breaking news. On October 28, 2019, we decided to expand our reach by launching live broadcasts on the channel. BALL IN THE TV NETWORKNo YouTube. In addition to direct, we also have a lot of information through our social networks and in various models podcasts. Operating Systems podcasts from Bola na Rede are available on a wide variety of platforms and aim to give you a little bit of everything about the world of sports in general. Currently we can offer you the following content:

  • Podcast Mourinhos vs. Guardiolas” – Program of national and international sports news.
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  • Podcast “Out of the Ring” WWE is a company Tuevacationer media in the world and in this program we follow in detail every event of the company headed by Vince McMahon
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If you’d like to learn more about the project, make a suggestion, or even submit an application to become a writer, commenter, or moderator, send us an email at [email protected] The ball is in your court and we are counting on you!

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