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The butter shaker and the washing board are big sellers in the middle of coronavirus

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The butter shaker and the washing board are big sellers in the middle of coronavirus

Over the years, consumers have been looking for anything that can save their time: coffee beans, food in a box, and voice-activated virtual assistants with answers to any question – no matter how crazy or ordinary. Now, with many Americans locked up in their homes in the midst of a coronavirus crisis, some buyers are looking for the opposite.

In Lehman’s, Kidron, Ohio, a hardware and tool shop, butter churn is rapidly shifting from slow sellers to hot commodities. The company’s large Dazey churn sales have increased 250% since early March, the company said Model $ 199.99 already sold out. The purchase of two small churns also tripled.

Galen Lehman, chief executive of the family business, attributed this increase to the COVID-19 pandemic, which he believes causes people to look for things that are “creative, satisfying, entertaining, and restoring when [they’re] worn.”

“I think our souls want a simpler life,” he said.

Many people in the last few months have been doing healthy hobbies at home such as baking or gardening – things that are not surprising that you usually do if you have a little time. But whipping butter?

When Americans experience a second month of shelter at home, some of them will work on a “Little House in Prairie,” pursuing anachronistic activities that they had never considered before. (Yes, the butter churn made an appearance in “Little House in the Big Woods,” the first book in the series by Laura Ingalls Wilder.)

People involved in diversions that were once needed – 150 years ago – effectively exploit a past that they have never experienced. It’s not just about shaking the butter: Traders report that sales of candles and washing boards rose dramatically.

At Lone Star Candle Supply in Fort Worth, sales of starter kits for candle makers have doubled since the outbreak began. “We were surprised, really honest,” said Blair Clark, manager of the company office. “What happened?”

That’s a good question. Unlike the relatively quick gratification of roasting a sourdough, some of this effort is tiring, with unclear or direct rewards. They are also technologies that allow us to move from – decades and decades ago.

But not surprisingly to Sue Poremba, president Laura Ingalls Wilder Legacy and Research Assn. – and who is better to talk to than an “Little House” expert?

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“This is, in a sense, a survival technique,” Poremba said. “People now feel like they want to return to their sense of independence in the past.”

The logic of the border is in line with the thinking of experts about consumer behavior.

Pandemics lead to uncertainties that challenge people’s image of themselves, and this can make some people seek certainty through hard work, said Alexander Chernev, professor of marketing at Northwestern University.

“You might lose your job or wonder if you will have one in a month,” he said. “This challenges your identity and you can find various ways to assert your identity, which can lead to activities that are not always looking for the easiest. You tend to look for things that are more authentic in some ways. In this case, they need more effort. “

Others, now facing increased dependence on technology, such as virtual meetings and online shopping, can look for something that feels real, said Tom Meyvis, professor of marketing at New York University.

“Technology … is somewhat alienating and doesn’t give you full human experience,” he said. “This is not what we are programmed for – we are programmed for personal contact, touch experience. I think that’s what people are missing … so we try to meet this need in an unconscious way. “

Academics point to several other hypotheses to explain the increased interest in antiquities: families who want to entertain children trapped inside, shoppers feel nostalgic when they turn to retail therapy, or understandable desires to travel back to simpler times .

Jill Avery, a senior lecturer in the marketing unit at Harvard Business School, said that nostalgic-driven purchases can serve as talismans for buyers seeking a mental escape into “a slower, less stressful, less media-dominated, and less commercial life than offered by our contemporary life. “

“Nostalgia is a powerful motivator to buy, especially nostalgia not for our own past – which often contains positive and negative associations – but for periods in the past that we ourselves have not experienced directly,” he said.

Traders, however, have a simpler explanation. Clark, office manager at Lone Star Candle Supply, attributes an increase in sales to people who are “at home and bored, basically.”

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Sometimes in the last few weeks, the company has sold three different starter candle-making kits, each of which costs around $ 80. “We don’t expect it to be crazy like before,” he said.

Sales of candle making kits from Lone Star Candle Supply have doubled since the coronavirus outbreak began.

(Lone Star Candle Supply)

That’s not preppers or survivalists, Clark thought, who bought a candle-making kit.

“If [customers] worried about having a light source, they can only buy wax jars and wicks, “Clark said, adding that making candles isn’t a fast process.” It takes a few hours to make your first few. “

If the task doesn’t sound heavy enough, consider the washboard. Columbus Washboard Co. will be happy to sell it to you – that is, if there is stock.

According to Marissa Fickel, factory manager of the company based in Logan, Ohio, sales have tripled since the beginning of the coronavirus outbreak. In normal time, he said, the company will have 20 or more orders to fill on Monday after weekend sales. On Monday in March, he and his partner came to the office to find out the company had received 120 orders.

A popular item, said Fickel, is $ 32.99 MaidRite washing board, which is family sized and includes a washing surface made of galvanized steel.

Strong demand will come during periods of intense economic uncertainty, and washing clothes this way is cheaper than using machines. That reason, coupled with health problems related to contact with others, can explain the rash of new customers.

“Most people who can’t or don’t want to go to the laundry, or people who live in apartment buildings who don’t want to use shared laundry facilities,” he said.

Before the pandemic, a much larger plot of business from the company centered on selling washing boards for musical instruments. However, now, customers “use it because they need to use it,” Fickel said. “I think it’s out of necessity.”

Washboard

Columbus Washboard Co. from Logan, Ohio, has seen washboards sales tripled during the coronavirus crisis.

(Columbus Washboard Co.)

When jurisdiction began issuing orders to stay at home, Poremba, an expert on “Small Houses”, said he was not surprised to find that people began to pursue old-fashioned hobbies. And the pandemic reminded him of something in the book series.

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“[It] is about a family that survives in itself in a situation of isolation, and the family is now trying to find a way to connect with each other, “Poremba said.” I suspect many people who bought butter churns and washing boards and such … have moved away from ‘ Hey, we make our own sourdough bread ‘become’ How about we make our butter to follow it? ’”

Butter butter sold by Lehman’s is the latest version of the American classic: Dazey, which was made in 1904. Lehman bought the Dazey brand in 2013 and introduced a new version with a revised paddle that more thoroughly stirred the cream, speeding up the process.

Although sales have increased dramatically from year to year, the butter churn business remains a niche. Lehman’s has sold 43 large Dazey models since early March, whereas it usually sells for less than 10 per month.

After all this talk about butter, this reporter is interested, you know, really making it. (And eat it.) Even though the big model was sold out on the Lehman website, the Micro version for $ 29.99 – the smallest of the three – still promises “quality you know.”

After removing it from the package, the advice of an expert, farmer Karen Geiser, came to mind. He said to prepare for training.

“Right now, you need to exercise,” said Geiser, who owns a farm in rural Ohio and has used Lehman butter churn for years. “The more physical effort you put into your food, I think the better it tastes. … But there is a learning curve.”

The process is simple: Pour in the cream and turn the crank, which turns the paddle inside the churn, sending the liquid into a frenzy.

Within 10 minutes, there is a soft mound in the churn that amounts to a little more than a piece of butter – along with a portion of buttermilk that is set aside for future use (it’s good for making pancakes or crackers).

This process is satisfying, even though it really isn’t long enough to get rid of boredom, or eliminate existential fear. Although butter tastes amazing (especially spread on freshly baked bread with sea salt), churn stays on the shelf from the start.

It’s still fun to know it’s there.

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Portuguese traveling the world on a minimoto will meet Ramos Horta on Timor – Observer

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Portuguese traveling the world on a minimoto will meet Ramos Horta on Timor – Observer

The young Portuguese, who has been traveling the world on a mini-motorcycle since 2020, will arrive in Timor-Leste on Monday and meet with the country’s president, the motorcyclist said on Wednesday.

With a residence in Oliveira de Azemeis, in the Aveiro region, and starting his journey in Avis, in Portalegre, André Souza left Portugal on July 12, 2020 to try for a world record, and since then he has driven over 55,000 kilometers through 40 countries, always on a Honda Monkey 125 with nine horses and a height of 70 centimeters.

The 26-year-old is currently based in Darwin, Australia, and it was there that he met two United Nations lawyers who, after working for several years in Timor and personal with Jose Ramos Hortarecognized in the Portuguese trip the type of gamble that would have interested the current president of Timor, the 1996 Nobel Peace Prize laureate.

This friendly couple took care of everything, connected us, and now it was agreed with Ramos Horta’s adviser that I would meet with the president on August 23, although without a motorcycle, which leaves Australia only by boat on the 24th and will not be. arrive on time to appear in the photo,” says Andre Souza Luce from Darwin.

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The absence of a car at an official meeting does not prevent the motorcyclist from admitting with satisfaction: “Once I realized that I could drive Timor, it became a dream. I wanted to get to know the country that was a former Portuguese colony, and especially I wanted to get to know Ramos Horta for everything he did for the independence of this land.”

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Initiallypassage through Timor was not planned in the Ride That Monkey project, but became part of the scenario when the direction of the trip had to be changed to get around the fact that in mid-2020 most international borders were still closed or severe mobility restrictions were imposed due to Covid-19.

The idea was to go directly from Europe to Asia, but I had to change the direction of travel and start from America. That is why now, being in Australia and so close to Timor, I decided to go there and through Indonesia before heading to Malaysia and Thailand, ”explains the Portuguese.

Myanmar, India, Pakistan, Iran, Turkey and “some countries in North Africa” ​​are the next destinations, so travel effectively cross “all the continents of the globe” before returning to Portugal scheduled for May or June 2023.

Meanwhile in Darwin, Andre Sousa continues to recover from injuries sustained in his back after he was hit by a truck in California, USA, which left him there for two months. The problem was alleviated with physical therapy and required regular medication, but the pain worsened in Australia after several days of consecutive desert crossings between Cairns and Darwin, covering a total of 2,500 kilometers.

A young Portuguese man traveling the world on a mini-motorcycle is injured in the US.

I had to lie in bed for a week, completely motionless, and now I am accompanied by a chiropractor who has already offered me three consultations for $ 110 each as support for the project,” emphasizes Andre Souza.

The motorcyclist also notes that the trip turned out to be “much more expensive than expected”, due to the difficulties associated with the pandemic and unforeseen health problems. The accident in the United States, for example, involved two months of commercial residence in the Beverly Hills area, where “the simplest hamburger cost at least 10 euros” and, just to transport a motorcycle and driver from Santiago de Chile to Sydney, “the cost was 6000”, in addition to the cost of “a number of documents” that the Australian authorities require when crossing from Darwin to Timor.

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Facing these and other budget changes was only possible thanks to the sponsors of the project and the “donations and support of many different people from all over the world” – as in the case of a Portuguese family that this week welcomes André Sousa to Darwin and 40 subscribers from different countries who donated 50 or 100 euros in exchange for having their name engraved on the minimoto’s fuel tank.

In the next stages of the journey through Asia and Africa, “there will be even more bureaucracy”, but in order to reduce the cost of accommodation and food, the young man will strive to circulate through areas where Portuguese emigrants live what they can get. André Sousa admits that he was welcomed mostly by foreigners, but he does not hide his preference: “I always like to stay with the Portuguese. They do everything they can to help me and make my life easier, and when we’re together, it’s like coming home for a while.”

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″We are not at the time when the Portuguese come here and discover football″

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″We are not at the time when the Portuguese come here and discover football″

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Abel Ferreira has already earned some criticism from Cookie, and now the tone has especially risen after a conference with Atlético Goianiense coach Jorginho.

In Brazil, they continue to discuss Abel’s trip to the locker room in the quarter-final match against Libertadores. Jorginho, the coach of Atlético Goianiense, who has already criticized the Portuguese coach, explained what would happen if the Brazilian team’s technical leader showed the same behavior.

“If a Brazilian coach went into the dressing room to listen to music during a penalty kick, he would be called a coward. But when he wins, nothing happens, everything is right,” he said in press statements.

Jorginho raised his tone and delivered a more general criticism of the Portuguese coach, recalling that football had already been invented in Brazil and that the reigning two-time South American champion had a tougher job ahead of him.

“Abel is a very good coach, period. The question of his abilities is not discussed. It is discussed, especially in this situation, that he did not discover football. football! What happened to Jorge Jesus was extraordinary, what happens to Abel too, but that’s because they have a team like Flamengo and Palmeiras. I want to see him do what he does here at Atlético Goianiense. Come here to become the champion of Brazil,” he explained.

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Francisco J. Marques: “It seems that the evil of Portuguese football is the behavior of the FC Porto bank…” – FC Porto

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Francisco J. Marques: "It seems that the evil of Portuguese football is the behavior of the FC Porto bank..." - FC Porto



Dragons Communications Director Thinks Judges Are Overzealous

Francisco J. Márquez once again criticized the strict actions of the refereeing teams against the FC Porto bank, especially Sergio Conceição, citing as an example what happened in Wiesel compared to what happened in Casa Pia Benfica. The Communications Director of FC Porto considered it an exaggeration how the referees penalize the banks. “The strange thing is what is happening, it seems that the evil of Portuguese football is the behavior of the banks, especially FC Porto. It’s a bit strange that after two days of announcing the new recommendation, this so-called zero tolerance is limited to the Porto FC bench, when in the Casa Pia Benfica game we saw the reaction of the Benfica bench. I think it’s nothing to worry about, it’s normal in any championship, but with zero tolerance for these people should be warned. In the case of a yellow card, Sergio Conceição in Wiesel, the rules were strictly observed because he left the technical area, one can warn with a yellow card, but how many times the coaches leave the technical area “Jorge Jesus played on touch line as if he were a full back I admit that Sergio Conceição left a little technical area but this whole situation does not make sense, let’s hope that common sense will prevail and not force unnatural behavior There are players, coaches and managers who live the game intensively, there are different views on the game, I think that what is happening is a clear exaggeration and this needs to be edit,” Francisco J. Marquez said in an interview with Porto. Channel. .

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